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Revista Katálysis

On-line version ISSN 1982-0259


SILVA, Maria das Graças e; ARAUJO, Nailsa Maria Souza  and  SANTOS, Josiane Soares. "Conscious consumption": ecocapitalism as ideology. Rev. katálysis [online]. 2012, vol.15, n.1, pp.95-111. ISSN 1982-0259.

The purpose of this article is to raise a set of questions about "conscious consumption." It is an essay of a bibliographic nature whose central thesis consists in affirming that in a capitalist society conscious consumption cannot be instituted as an affirmation of the principle of socioenvironmental sustainability. The paper presents the ideological nature of this formulation, which associates consumerism and the possibility of overcoming it only to the need for behavioral changes, without explaining its socioeconomic dimensions and its functionality as a mechanism for the reproduction of the destructive logic of capital.

Keywords : Consumerism; Conscious consumption; Ecocapitalism; Wastefulness.

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