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Ambiente & Sociedade

Print version ISSN 1414-753XOn-line version ISSN 1809-4422

Abstract

FROEHLICH, JOSÉ MARCOS  and  CORCHUELO, SANTIAGO AMAYA. GIs AND ENVIRONMENTAL CONSERVATION - NOTES ON EXPERIENCES IN DIFFERENT IBERIAN-AMERICAN CONTEXTS. Ambient. soc. [online]. 2017, vol.20, n.1, pp.65-82. ISSN 1414-753X.  http://dx.doi.org/10.1590/1809-4422asoc20150031r1v2012017.

Current environmental issues have affected the logic for promoting development strategies and social construction processes of new ruralities. Therefore, rural territories start connecting their socio-productive settings to high demands that come from environmental issues. In this scenario, little attention has been given to relations that the Geographic Indications (GI) based strategies have established with environmental issues, whose strategic interest lies in the scope of multiple correlations of power that cross contemporary societies. Through a multiple case analysis, by contrasting contexts from Brazil and Spain, we used this theoretical approach to analyze how environmental issues, in face of conservationist approaches towards enhancing biodiversity, have permeated the production of senses, the narratives, the conflicts and positioning of the players involved in GI experiences in different Iberian-American contexts.

Keywords : Geographical Indications; differentiation strategies; environmental conservation.

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