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Ambiente & Sociedade

Print version ISSN 1414-753XOn-line version ISSN 1809-4422

Abstract

CONEJERO, MARCO ANTONIO  and  CESAR, ALDARA DA SILVA. THE GOVERNANCE OF LOCAL PRODUCTIVE ARRANGEMENTS (LPA) FOR THE STRATEGIC MANAGEMENT OF GEOGRAPHICAL INDICATIONS (GIS). Ambient. soc. [online]. 2017, vol.20, n.1, pp.293-314. ISSN 1414-753X.  http://dx.doi.org/10.1590/1809-4422asoc20160010v2012017.

The organizational forms of LPAs and GIs become the object of public policies, but above all, a space for collective actions. The article explores two questions: first, why a good governance of an LPA is fundamental to the implementation of a collective strategy (and brand) like GI?; second, how the local governing body of an LPA can assume the role of managing the GI on behalf of all producers of a geographical region? To answer them, the article makes use of two research methods: desk research and two case studies of LPAs of coffee (Cerrado Mineiro Region) and fruits (Jaíba Region) in the Brazilian state of Minas Gerais. Finally, a cyclical analysis gives rise to theoretical propositions, which are learning points to the theme of governance and strategic management of LPAs and GIs.

Keywords : LPA; GI; Territorial Brand; Governance; Decision Process.

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