Objective:
To know the difficulties faced for the nurses in the men's health context in the primary healthcare in João Pessoa - PB.
Methods:
It is an exploratory-descriptive research with qualitative approach and content analyses. 28 nurses that developed heath actions at least for one year were interviewed.
Results:
The finds showed that the difficulties experienced for the nurses are: Absence of men; behavior deficit of self-care; feelings of fear related to work; deficit in the capacity of the professionals in heath and in the knowledge about the National Politic of Integral Men's Health Care; feminization of these services; incompatibility of schedules.
Conclusion:
The efficacies of the strategic actions by the nurses depends on factors that cross among the others aspects, by gender questions, instrumentalization of health professionals, adjustments in the care spaces in this level of care and the adequacy of the working process of the professionals involved.
Primary Health Care; Gender; Masculinity; Heath's men