Abstract
Objective
Building and validating audiovisual communication and persuasive messages to motivate the use of antihypertensive drugs.
Method
Methodological study based on the beliefs of people with systemic arterial hypertension in relation to drug treatment, supported by the Theory of Planned Behavior. The principles of Fleming and Persuasion were adopted for the development of audiovisual communication and messages. 13 expert judges performed the content validation, analyzed by the Content Validity Index.
Results
the audiovisual communication has 3 minutes and 58 seconds in duration and 71 screens. Twenty-nine persuasive illustrated messages were considered valid, 15 positive and 14 negative messages.
Conclusion and implications for practice
Audiovisual communication and persuasive messages were considered valid, adequate and capable of persuasion to motivate the use of oral antihypertensives. Intervention research is necessary to test the effect of audiovisual resources with the intention of carrying out the behavior.
Keywords:
Hypertension; Antihypertensive drugs; Persuasive communication; Audiovisual resources