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Revista de Administração Contemporânea

versão impressa ISSN 1415-6555versão On-line ISSN 1982-7849

Resumo

SOUZA, Rosana Vieira de  e  LUCE, Fernando Bins. Avaliação da aplicabilidade do technology readiness index (tri) para a adoção de produtos e serviços baseados em tecnologia. Rev. adm. contemp. [online]. 2005, vol.9, n.3, pp.121-141. ISSN 1415-6555.  http://dx.doi.org/10.1590/S1415-65552005000300007.

Technology-readiness refers to people's propensity to adopt technological products and services. The construct can be viewed as an overall state of mind resulting from mental drivers and inhibitors related to the optimism, innovativeness, discomfort and insecurity. Technology Readiness Index (TRI) is the scale developed by Parasuraman (2000) and Parasuraman and Colby (2001) for measurement of the consumers' technology-readiness. The main purpose of this study is to evaluate the applicability of TRI in the brazilian context through the replication of the scale to a sample of 731 consumers. The quality of TRI was proven by confirmatory-factor analysis through confirmatory modeling strategy. Such evaluation was complemented with the exam of the association between respondents' TRI scores and their answers to a number of questions pertaining to ownership and use of technology-based products and services. This study offers some evidences of TRI's ability to discriminate well between users and nonusers of these products and to predict adoption behaviors, but suggest there is a need for new studies about the factor structure of the technology readiness construct.

Palavras-chave : technology adoption; consumer behavior; measurement.

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