Interações (Campo Grande)
Print version ISSN 1518-7012
CASTRO, Maria Luiza A. C. de and CARDOSO, Juliana. Technological innovation and narrative innovation: paths for design in the furniture industry of Ubá. Interações (Campo Grande) [online]. 2010, vol.11, n.2, pp.205-213. ISSN 1518-7012. http://dx.doi.org/10.1590/S1518-70122010000200009.
The furniture industry of Ubá has presented a major economic development in recent years. However, the analysis of the local production shows that there is no differentiation through design and competitiveness has been based on lower costs. The proposals that have been made to reposition the local production and conquer more demanding markets will ask for the development of new strategies in design, so that it can become a distinctive element in the local production.
Keywords : Ubá's furniture cluster; Design; Public policies.