SciELO - Scientific Electronic Library Online

vol.13 issue1Repercussions of the Bolsa Familia Program in the city of Araraquara, SP: a look at food security and nutritional status of beneficiaries author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand




Related links


Interações (Campo Grande)

Print version ISSN 1518-7012


CALLIYERIS, Vasiliki Evangelou  and  LAS CASAS, Alexandre Luzzi. The use of internet data collection method as perceived by executives in market research institutes in Brazil. Interações (Campo Grande) [online]. 2012, vol.13, n.1, pp.11-22. ISSN 1518-7012.

This article objective is to expose the perceptions of the executives of the Brazilian market researcher institutes regarding data collection by internet, as well as to evidence which are the main advantages and disadvantages of this method. Strength and weakness had been identified in the study, and researchers must act to find alternatives to overcome the mentioned fragilities.

Keywords : Web survey; CATI; CAPI.

        · abstract in Portuguese | French | Spanish     · text in Portuguese     · Portuguese ( pdf epdf )


Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License