Strategic planning for dairy cattle: SWOT analysis applied to a property of a farmers' association in Dracena, São Paulo state, Brazil

Planejamento estratégico da bovinocultura leiteira: análise SWOT aplicada a uma propriedade associativa de Dracena, SP

Planification stratégique des bovins laitiers: analyse SWOT appliquée à une propriété associative de Dracena, São Paulo, Brésil

La planificación estratégica del ganado lechero: análisis SWOT aplicado a una propiedad asociativa de Dracena, São Paulo, Brasil

The sector of milk production in Brazil is very heterogeneous (high-tech in large scale X family properties). This study aimed to develop a diagnostic as a basis for a strategic plan to face the challenges inherent in operating a dairy farm in property of a farmers' association in Dracena, São Paulo, Brazil. It was observed that the association needs a more efficient guidance in the marketing, production and finance areas, not to compromise the search for new markets and continued growth in activity.

Milk; Rural management; SWOT analysis