Innovation ecosystems and measures aimed at environmental sustainability: Cidade Pedra Branca case study

Dutra, Ana Regina Aguiar; Silva, Evellyn Sperber; Cubas, Anelise Leal Vieira

doi:10.20435/inter.v20i1.1878

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Artigos • Interações (Campo Grande) 20 (1) • Jan-Mar 2019 • https://doi.org/10.20435/inter.v20i1.1878 copy

Innovation ecosystems and measures aimed at environmental sustainability: Cidade Pedra Branca case study

Os ecossistemas de inovação e suas ações de sustentabilidade ambiental: estudo de caso Cidade Pedra Branca

Los ecosistemas de innovación y sus acciones de sostenibilidad ambiental: estudio de caso Cidade Pedra Branca

Les écosystèmes de l'innovation et actions de durabilité environnementale: une étude de cas Cidade Pedra Branca

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract:

The proposal described herein is aimed at technological innovation, with a focus on product sustainability. The object of this study was six companies from the innovation ecosystem Cidade Pedra Branca, which sought to identify socio-environmental actions that also have the goal of generating significant results in economic terms. We concluded that, in general, the companies in Cidade Pedra Branca are committed to achieving social, environmental, and economic sustainability.

Keywords:
technological innovation; sustainability; innovation ecosystems

Dimensions	Indicators
Sustainable Use	Raw materials; Water; Power.
Atmospheric Emissions	Direct and indirect gas emissions, which contribute to the greenhouse effect; Issue of chemical waste discharged directly to the soil.
Pollution Prevention	Concern with noise and visual pollution legislation; attention to the limits for odor emission; Investment and development of cleaner technologies.
Environmental Awareness	Worker training regarding environmental education; Campaigns to promote reduction in consumption, such as power, water, and others, and a selective waste collection program; acknowledgement of environmental education actions (3Rs/4Rs).
Distribution and Transportation Actions	Availability of worker transportation; Concern with the regulations by their logistics and transportation partners.
Reverse Logistics	The use of reverse logistics; Partnerships to deal with waste disposal (cooperative waste collectors, NGOs, and other companies).
Reuse	Production leftover reuse in making new products; recycling or disposal of defective products.
Products	The manufacture of recyclable products; Biodegradable final products.
Biodiversity and Natural Habitat Restoration	Corporate office or branch situated in an area with high biodiversity; The company participates in conservation and restoration plans for habitats in critical situation; Audited and certified management system, based in international standards.

Dimensions	Companies	Important environmental actions
Sustainable Use	.University	. Automated temperature monitoring; . Photovoltaic panels; . Fluorescent light bulbs with LEDs
	. Food industry	. The sink faucets turn on and off automatically to prevent waste.
	. Copy services	. The copy machines automatically switch to standby mode when not being used.
	. Construction business	. Implementation of telemetry for water leak detection; . LEED certificate.
	. Combustibles market	fluorescent light bulbs with LEDs
Atmospheric Emissions	. Construction business	Reduction of carbon emissions
Pollution Prevention	. Copy services	. The cutting plotters no longer work with solvents, and but water
	. Construction business	. Treatment of effluents,
	. Combustibles market	. The soil is inspected periodically; . Biodegradable products are employed.
	. Supermarket	. Sustainable freezing gas;. Reusable canvas bags
Environmental Awareness	. University	. Training of staff in environmental education
	. Food industry	. The workers have been trained in procedural measures to maximize hygiene and food safety.
	. Combustibles market	. Training of the workers in environmental education
	. Supermarket	. Training of the workers in environmental education
Distribution and Transportation Actions	Not applicable	Not applicable
Reverse Logistics	. Copy services	. Empty toner cartridges are collected by the supplier
	. Combustibles market	. The batteries and filters are collected
	. Supermarket	. The batteries and ensures are collected
Reuse	.University	. Recycling of water
	. Food industry	.Containers and packages are separated and commercialized; frying oil reuse;. Leftover fruits, vegetables and other food items, which are not reused and are described as the least cost-effective items;
	. Construction business	. Paper, cardboard and plastic; . Recycling and reuse of over 95% of residues produced during construction
	. Combustibles market	. Reuse of rainwater
	. Supermarket	. Reuse of rainwater; . Food waste into compost; . Reuse of 97% of the residues produced.
Products	. Copy services	.The waste paper is collected weekly by a recycling company
Products	. Supermarket	. Frying oil
Biodiversity and Natural Habitat Restoration	. Construction business	. 300 square meters of green area composed of native plants,
Biodiversity and Natural Habitat Restoration	. Supermarket	. Small organic food

Universidade Católica Dom Bosco Av. Tamandaré, 6000 - Jd. Seminário, 79117-900 Campo Grande- MS - Brasil, Tel./Fax: (55 67) 3312-3373/3377 - Campo Grande - MS - Brazil
E-mail: suzantoniazzo@ucdb.br

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[1] Ana Regina de Aguiar Dutra: Professor of the Enviromental Science Master Program, University of Southern Santa Catarina (UNISUL) E-mail:ana.dutra@unisul.br