SciELO - Scientific Electronic Library Online

vol.5 issue2Value in education servicesOrganizational learning process and firm performance: the case of the electronics industry in Brazil author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand




Related links


RAE eletrônica

On-line version ISSN 1676-5648


MORAES, Edmilson Alves de; GRAEML, Alexandre Reis; SANCHEZ, Otávio Próspero  and  MESQUITA, Frederico Scott Brusa. How executives select continued education programs. RAE electron. [online]. 2006, vol.5, n.2. ISSN 1676-5648.

This paper discusses the main factors used by executives to choose among different continuing education courses. It is based upon a survey that was carried out with 150 students attending these courses at the São Paulo School of Business - Getulio Vargas Foundation in São Paulo, Brazil. Data showed that school prestige, applicability of the proposed content and the theoretical/practical focus are essential for the decision about attending course at FGV-EAESP. Another interesting finding was that students could be divided in groups with different interests, which is an invitation to schools to segment their courses, in order to better meet their students' expectations. Curiously, the greatest difference between groups was found after a cluster analysis technique was applied. One group preferred homogeneous classes and the other preferred heterogeneous classes, made up of classmates with differing background, hierarchical positions and working in different industries.

Keywords : Extension courses; courses for executives; continued education; courses segmentation; course selection.

        · abstract in Portuguese     · text in Portuguese     · Portuguese ( pdf epdf )


Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License