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RAM. Revista de Administração Mackenzie

versão On-line ISSN 1678-6971

Resumo

PEDROSO, Marcelo Caldeira; ZWICKER, Ronaldo  e  SOUZA, Cesar Alexandre de. RFID adoption in Brazil: an exploratory study. RAM, Rev. Adm. Mackenzie (Online) [online]. 2009, vol.10, n.1, pp.12-36. ISSN 1678-6971.  http://dx.doi.org/10.1590/S1678-69712009000100002.

Radio frequency identification (RFID) has been a relevant topic addressed by companies, academics and media. Many companies have been developing RFID initiatives in order to identify the potential applications and map the benefits associated with their implementation. This work presents a framework for RFID technology adoption, considering its business drivers, inhibitors, applications and expected benefits. This framework provided a conceptual basis for analyzing a research conducted in 114 companies in Brazil. Among other conclusions, we highlight the importance of companies' information technology area as an enabler for innovation and the weak association between expected benefits and business challenges with the current level of technology adoption.

Palavras-chave : Radio frequency identification; RFID; Information technology; Innovation; Supply chain management.

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