1. Value Proposition Activity "Store Attributes"
|
Source of value
|
Number of occurrences
|
Provide attributes related to product/service quality |
Provide quality and freshness |
Products |
24 |
Provide product-related attributes |
Provide attributes related to the convenience and convenience of the Products (e.g., portions, sliced, ready, and frozen dishes) |
Products |
6 |
Provide attributes related to trust, origin, credibility, traceability, quality seal, origin, sanitary control, and hygiene |
Products |
11 |
Provide attributes related to exposure, attractive, beautiful, and harmonic presentation of products |
Products |
5 |
Provide attributes related to product tasting |
Products |
1 |
Provide attributes related to technology (e.g., electronic tags) |
Products |
2 |
Provide standardized opportunities for modifications |
Provide attributes related to product packaging design |
Products |
1 |
Provide service-related attributes |
Provide attendance. |
Interaction |
15 |
Provide self-service (e.g., self-checkout machine). |
Interaction |
3 |
Provide attendance extended, extended service (e.g., 24 hours). |
Interaction |
1 |
Provide good service, quality, cordial, welcoming, value the customer, with respect, with smile and correct. |
Interaction |
13 |
Provide attributes related to experience of consumption and/or purchase. |
Interaction |
5 |
Provide attendance personalized, differentiated and quality service. |
Interaction |
6 |
Provide service with agility and speed. |
Interaction |
8 |
Provide care with trained, qualified and qualified staff. |
Interaction |
2 |
Provide store-related attributes |
Provide attributes related to the store environment. |
Environment |
3 |
Provide attributes related to the store format (e.g., compact, minor, express Grab & Go). |
Environment |
5 |
Provide attributes related to the store's internal layout, business environment, structure, and circulation. |
Environment |
7 |
Provide attributes related to the exposure of the sections/gondolas in an easy, bold and convenient way. |
Environment |
2 |
Provide attributes related to the lighting, sound, odor, sensoriality, and ventilation of the store. |
Environment |
10 |
Provide attributes related to the cleanliness, beauty and organization of the store. |
Environment |
10 |
Provide attributes related to the ease of access, location, proximity, convenience, convenience and convenience of the store. |
Environment |
17 |
Provide attributes related to parking, easy access, convenience, and availability of trolleys. |
Environment |
8 |
Provide attributes related to the facade, marquee and luminous of the store. |
Environment |
2 |
Total occurrences
|
167
|
2. Value Proposition Activity "Pricing"
|
Source of value
|
Number of occurrences
|
Provide good quality in relation to price (e.g., fair price). |
Products |
5 |
Provide low prices related features (e.g., affordable price). |
Products |
2 |
Provide price (e.g., good pricing, correct and competitive). |
Products |
20 |
Provide discounts (e.g., progressive discount). |
Products |
1 |
Provide ease of payment (e.g., own card, installment and private label). |
Products |
4 |
Total occurrences
|
32
|
3. Value Proposition Activity "Wide range of products"
|
Source of value
|
Number of occurrences
|
Provide different product offerings targeting the ideal mix, assortment, variety and different offerings. |
Products |
14 |
Provide convenience in finding the products you need, in a well-stocked store. |
Products |
8 |
Provide products releases, novalty. |
Products |
4 |
Provide product mix with wellness attributes (e.g., organic, sustainable, ecological, healthy) |
Products |
7 |
Provide mix of products with cultural attributes (e.g., ethnic, regional, local, artisan, typical, imported, own) |
Products |
4 |
Provide product mix with attributes of practicality (e.g., ready, semi-ready, frozen, practical, portions, easy preparation). |
Products |
4 |
Total occurrences
|
41
|
4. Value Proposition Activity "Innovation in Products"
|
Source of value
|
Number of occurrences
|
Improve existing products - incremental innovation (e.g., bread making process). |
Products |
1 |
Provide new products frequently. |
Products |
4 |
Provide new products with attributes of well-being (e.g., organic, sustainable, ecological, healthy). |
Products |
6 |
Provide new products with cultural attributes (e.g., ethnic, regional, local, artisan, typical, imported, own). |
Products |
3 |
Provide new products with practical attributes (e.g., ready, semi-ready, frozen, practical, portions, easy preparation). |
Products |
2 |
Total occurrences
|
16
|
5. Value Proposition Activity "Additional Services"
|
Source of value
|
Number of occurrences
|
Provision of consultancy/services related to information |
Provide interaction with specialized staff (e.g., culinary experience, cooking class with chefs) |
Information |
1 |
Provide purchase-related services |
Provide loyalty programs (e.g., loyalty card, discount clubs or discount card) |
Interaction |
4 |
Provision of delivery services |
Delivery of home delivery, free delivery, delivery |
Ownership/Possession |
5 |
Provide additional services focusing on the practicality and attractiveness of customers (e.g., ATMs) |
Products |
1 |
Provide integrated / shared spaces with other business activities focused on offering services (e.g., pharmacies) |
Products |
5 |
Total occurrences
|
16
|
6. Value proposition activity "Strategies / processes"
|
Source of value
|
Number of occurrences
|
Supermarket strategic management |
Attributes linked to store positioning, store strategy, segmentation, niche market, target audience, and consumption class. |
Ownership/Possession |
7 |
Attributes linked to communication strategy, marketing, merchandising, marketing campaigns |
Information/Interaction |
5 |
Attributes linked to sales strategy, customer attraction, offers, promotional actions (e.g., weekly offers). |
Products /Informação |
7 |
Attributes linked to identifying, perceiving, meeting customer needs, knowing the customer, and generating value. |
Information/Interaction |
8 |
Attributes linked to business management, costs, profitability, average tick, potential customers, price research, and lean management. |
Ownership/Possession |
7 |
Attributes linked actions with focus on sustainability, environment and social responsibility (e.g., social institutions). |
Information/Interaction |
4 |
Attributes linked to competence management and organizational learning. |
Ownership/Possession |
1 |
Supermarket operational management |
Attributes linked layout and exposure and definition of sections and gondolas and management of losses. |
Environment |
2 |
Attributes linked to custom, customized marketing and marketing actions one to one. |
Information/Interaction |
3 |
Attributes linked to communication/interaction with the client (e.g., through social media and whatsapp). |
Information/Interaction |
3 |
Attributes linked to communication and dissemination (e.g., through radio, billboards, pamphlets, social tabloids, and whatsapp). |
Information/Interaction |
2 |
Attributes linked to the implementation of new technologies (e.g., electronic tags, selfcheckout machines). |
Environment |
1 |
Operational management of processes (e.g., manufacturing process of rotisserie products, bakery). |
Products |
1 |
Providing attributes linked to efficient logistics. |
Ownership/Possession |
1 |
Total occurrences
|
52
|
7. Value Proposition Activity "Channels of Distribution"
|
Source of value
|
Number of occurrences
|
Supply of direct distribution channels |
Provide different channels of direct distribution (e.g., own virtual store). |
Ownership/Possession |
5 |
Provide physical store and virtual store integration. |
Ownership/Possession |
2 |
Provide combination of direct and indirect distribution channels (omnichannel). |
Ownership/Possession |
1 |
Total occurrences
|
8
|
8. Value Proposition Activity "Communication"
|
Source of value
|
Number of occurrences
|
Provide advertisement |
Custom advertising, one-to-one marketing. |
Information |
2 |
Provide sales promotion |
Provide benefits (e.g., buy and win shares) |
Information/Interaction |
1 |
Provide promotional environment, weekly, monthly deals |
Environment |
6 |
Provide direct marketing |
Personalized advertising, merchandising, marketing campaigns, sales strategies |
Information |
3 |
Communicate offers, deals |
Communicate offers through traditional advertisements (radio, tabloids, pamphlets, billboard, TV) |
Information |
4 |
Communicate offers through digital advertisements (Facebook and Whatsapp) |
Information/Interaction |
1 |
Provide interaction through social media, Whatsapp, omnichannel. |
Information/Interaction |
5 |
Communicate the brand through public relations |
Support activities and engagement in social responsibility actions (to promote the brand) |
Information/Interaction |
1 |
Communicate the brand through direct marketing |
Communicate the brand through direct marketing with a focus on generating brand recall. |
Information |
3 |
Total occurrences
|
26
|