Technology Development Capability |
Anyone’s ability to interpret the current state of art and absorb and eventually transform a particular technology to create or alter its capability to operate, as well as any other capability to achieve higher levels of technical and economic efficiency. |
“It was through new technologies that we were able to offer the service we offer today, in the cloud, to thousands of companies and in various cities across the country, which was not possible before without these technologies.” G_fin |
Operations Capability |
The ability to execute productive capability, which is shown through the assortment of daily routines that are embodied in knowledge, skills, and technical systems at any given time. |
“Technology is fundamental to the work we do, and it is fundamental as a means. For example, the relationship channel we use is an online platform where the customer logs in and places their entire request, and we have a maximum of 24 hours to answer.” G_man |
Managerial Capability |
The ability to transform the result of technological development into coherent operations and transaction arrangements. |
“I have already worked in other offices, so I saw that people wanted to deliver what they wanted, and the customer didn’t want what was being delivered, so we reversed that logic, we listen to the customer and deliver what he wants […] it was a change of business.” G_man |
Transaction Capability |
The ability to reduce marketing, outsourcing, trading, logistics, and delivery costs; in other words, transaction costs. |
“Lower prices than the traditional model, because it reduces bureaucracy, drives the machine and you can practice lower prices, […] scale the business model and gain leadership.” G_sys |
Customer Segments |
An organization serves one or more Customer Segments in the market. |
“XXX’s customer type is the micro and small business owner.” G_sys |
Customer Relationship |
Customer Relationship is established and maintained with each Customer Segment. |
“I would say XXX was a pioneer in paying attention to this audience and in developing a system for this audience. […] We come to the market with a proposal: for R$ 29.00 (around $ 6.75), the small business owner can have a system running in the company, with free training and support, no implementation costs, completely online, without having to purchase a server.” G_sys |
Channels |
Value Propositions are delivered to customers through Communication, Distribution, and Sales Channels. |
“With the software the entrepreneurs will learn how to make sales, they will learn how to generate a contract, how to issue a ticket and invoices, how to integrate all the bank information into the management system, register bank transactions, register customers, register products, so that they can have a view of their company’s reports, things they will not have in the notebook. The software brings together everything a business owner needs.” G_sys |
Key Features |
Key Features are the active elements to provide and deliver planned activities. |
“Marketing resources […], then people resources, for all service areas, and then all service availability and system availability resources, which are server resources.” G_sys |
Key Activities |
A number of Key Activities are performed to provide and deliver planned activities. |
“Our process here, I’ll tell you a little about our client’s life cycle […].” G_sys |
Code |
Description |
Application |
Key Partnerships |
Some activities are outsourced, and some resources are acquired outside the company. |
“Not only with accountants, but also with government, with banks […].” G_sys |
Cost Structure |
The different elements of the business model result in Cost Structure. |
“First comes people, and second is server infrastructure so we can keep it all in the cloud.” G_sys |
Revenue Sources |
Revenue Sources are the result of Value Propositions successfully offered to customers. |
“Scale is a watchword here for us. So it’s a monetization model that does need scale, via monthly payments.” G_sys |
Value Proposition |
Seeks to solve customer problems and satisfy their needs with Value Propositions. |
“XXX’s customer type is the micro and small business owner.” G_sys |