A common concern in institutions of higher education is to keep its former students involved with academic activities. It is a consensus that one of the most valuable assets of universities is their alumni, given that their accomplishments ensure more exposure for the university. In recent years, universities have encouraged a movement toward the establishment of alumni associations, as they provide networking opportunities and contact between the university and the alumni or among the alumni. An association that seeks membership and participation of its alumni should invest in the development of an attractive portal. In this sense, this research aims to analyze the portal of alumni associations of well-ranked universities, using a benchmarking process and a creative technique called SCAMPER. We also present a portal prototype that meets the current needs of the market.
Alumni; Alumni Association; Benchmarking; SCAMPER
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