D1 |
Value proposition |
Mission (Alt & Zimmermann, 2001Alt, R., & Zimmermann, H.-D. (2001). Preface: Introduction to special section-business models. Electronic Markets, 11(1), 3-9. https://doi.org/10.1080/713765630
https://doi.org/10.1080/713765630...
); Customer value (Afuah & Tucci, 2001Afuah, A., & Tucci, C. (2001). Internet business models and strategies: Text and cases. New York, NY: McGraw-Hill. ); Value proposition (Chesbrough & Rosenbloom, 2002Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: Evidence from Xerox Corporation’s technology spin-off companies. Industrial and Corporate Change, 11(3), 529-555. https://doi.org/10.1093/icc/11.3.529
https://doi.org/10.1093/icc/11.3.529...
; Osterwalder, 2004Osterwalder, A. (2004). The business model ontology: A proposition in a design science approach (Doctoral dissertation). Université de Lausanne, Lausanne, Switzerland.); Customer value proposition (Johnson et al., 2008Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86(12), 50-60. https://doi.org/10.1111/j.0955-6419.2005.00347.x
https://doi.org/10.1111/j.0955-6419.2005...
). |
D2 |
Customer segment |
Structure (Alt & Zimmermann, 2001Alt, R., & Zimmermann, H.-D. (2001). Preface: Introduction to special section-business models. Electronic Markets, 11(1), 3-9. https://doi.org/10.1080/713765630
https://doi.org/10.1080/713765630...
); Scope (Afuah & Tucci, 2001Afuah, A., & Tucci, C. (2001). Internet business models and strategies: Text and cases. New York, NY: McGraw-Hill. ); Target customer (Osterwalder, 2004Osterwalder, A. (2004). The business model ontology: A proposition in a design science approach (Doctoral dissertation). Université de Lausanne, Lausanne, Switzerland.); Market segment (Chesbrough & Rosenbloom, 2002Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: Evidence from Xerox Corporation’s technology spin-off companies. Industrial and Corporate Change, 11(3), 529-555. https://doi.org/10.1093/icc/11.3.529
https://doi.org/10.1093/icc/11.3.529...
); Customer value proposition (Johnson et al., 2008Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86(12), 50-60. https://doi.org/10.1111/j.0955-6419.2005.00347.x
https://doi.org/10.1111/j.0955-6419.2005...
). |
D3 |
Profit logic |
Revenues (Alt & Zimmermann, 2001Alt, R., & Zimmermann, H.-D. (2001). Preface: Introduction to special section-business models. Electronic Markets, 11(1), 3-9. https://doi.org/10.1080/713765630
https://doi.org/10.1080/713765630...
); Price and revenue (Afuah & Tucci, 2001Afuah, A., & Tucci, C. (2001). Internet business models and strategies: Text and cases. New York, NY: McGraw-Hill. ); Revenue model and cost structure (Osterwalder, 2004Osterwalder, A. (2004). The business model ontology: A proposition in a design science approach (Doctoral dissertation). Université de Lausanne, Lausanne, Switzerland.); Cost structure and profit potential (Chesbrough & Rosenbloom, 2002Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: Evidence from Xerox Corporation’s technology spin-off companies. Industrial and Corporate Change, 11(3), 529-555. https://doi.org/10.1093/icc/11.3.529
https://doi.org/10.1093/icc/11.3.529...
); Profit formula (Johnson et al., 2008Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86(12), 50-60. https://doi.org/10.1111/j.0955-6419.2005.00347.x
https://doi.org/10.1111/j.0955-6419.2005...
). |
D4 |
Activity system |
Processes (Alt & Zimmermann, 2001Alt, R., & Zimmermann, H.-D. (2001). Preface: Introduction to special section-business models. Electronic Markets, 11(1), 3-9. https://doi.org/10.1080/713765630
https://doi.org/10.1080/713765630...
); Activities (Afuah & Tucci, 2001Afuah, A., & Tucci, C. (2001). Internet business models and strategies: Text and cases. New York, NY: McGraw-Hill. ); Capabilities (Afuah & Tucci, 2001Afuah, A., & Tucci, C. (2001). Internet business models and strategies: Text and cases. New York, NY: McGraw-Hill. ; Osterwalder, 2004Osterwalder, A. (2004). The business model ontology: A proposition in a design science approach (Doctoral dissertation). Université de Lausanne, Lausanne, Switzerland.); Distribution channel, value configuration, partnership, and customer interface (Osterwalder, 2004Osterwalder, A. (2004). The business model ontology: A proposition in a design science approach (Doctoral dissertation). Université de Lausanne, Lausanne, Switzerland.); Value chain and value network(Chesbrough & Rosenbloom, 2002Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: Evidence from Xerox Corporation’s technology spin-off companies. Industrial and Corporate Change, 11(3), 529-555. https://doi.org/10.1093/icc/11.3.529
https://doi.org/10.1093/icc/11.3.529...
); Key resources and key processes (Johnson et al., 2008Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86(12), 50-60. https://doi.org/10.1111/j.0955-6419.2005.00347.x
https://doi.org/10.1111/j.0955-6419.2005...
). |
D5 |
Business definition |
Empirical work (Markides, 1999Markides, C. C. (1999). All the right moves: A guide to crafting breakthrough strategy. Boston, MA: Harvard Business School Press.). |
D6 |
Critical factors of value proposition |
Empirical work (Amit & Zott, 2012Amit, R., & Zott, C. (2012). Creating value through business model innovation. MIT Sloan Management Review, 53(3), 41-49. ; Zott & Amit, 2010Zott, C., & Amit, R. (2010). Business model design: An activity system perspective. Long Range Planning, 43(2-3), 216-226. https://doi.org/10.1016/j.lrp.2009.07.004
https://doi.org/10.1016/j.lrp.2009.07.00...
). |