Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals

Cohen, Marcos; Cavazotte, Flávia de Souza Costa Neves; Costa, Taissa Mattos da; Ferreira, Karina Cordeiro Silva

doi:10.15728/bbr.2017.14.1.2

Marcos Cohen ^†*Author for correspondence:†. Doutor em Administração de Empresas (PUC-Rio) Institution: PUC-Rio, Rua Marquês de São Vicente, nº 225, Gávea, Rio de Janeiro - RJ, Brazil - Zip Code 22451-900. E-mail: mcohen@iag.puc-rio.br

Pontifícia Universidade Católica do Rio de Janeiro

Flávia de Souza Costa Neves Cavazotte ^ΩΩ. Ph.D. Business Administration, Institution: PUC-Rio, Rua Marquês de São Vicente, nº 225, Gávea, Rio de Janeiro - RJ, Brazil - Zip Code 22451-900. E-mail: flavia.cavazotte@iag.puc-rio.br

Pontifícia Universidade Católica do Rio de Janeiro

Taissa Mattos da Costa ^¥¥. Bacharel em Administração, Institution: PUC-Rio, Rua Marquês de São Vicente, nº 225, Gávea, Rio de Janeiro - RJ, Brazil - Zip Code 22451-900. E-mail: taissa@claveconsultoria.com.br

Pontifícia Universidade Católica do Rio de Janeiro

Karina Cordeiro Silva Ferreira ^**. Bacharel em Administração, Institution: PUC-Rio, Rua Marquês de São Vicente, nº 225, Gávea, Rio de Janeiro - RJ, Brazil - Zip Code 22451-900. E-mail: karinac.f@hotmail.com

Pontifícia Universidade Católica do Rio de Janeiro

*Author for correspondence:†. Doutor em Administração de Empresas (PUC-Rio) Institution: PUC-Rio, Rua Marquês de São Vicente, nº 225, Gávea, Rio de Janeiro - RJ, Brazil - Zip Code 22451-900. E-mail: mcohen@iag.puc-rio.br

Ω. Ph.D. Business Administration, Institution: PUC-Rio, Rua Marquês de São Vicente, nº 225, Gávea, Rio de Janeiro - RJ, Brazil - Zip Code 22451-900. E-mail: flavia.cavazotte@iag.puc-rio.br

¥. Bacharel em Administração, Institution: PUC-Rio, Rua Marquês de São Vicente, nº 225, Gávea, Rio de Janeiro - RJ, Brazil - Zip Code 22451-900. E-mail: taissa@claveconsultoria.com.br

*. Bacharel em Administração, Institution: PUC-Rio, Rua Marquês de São Vicente, nº 225, Gávea, Rio de Janeiro - RJ, Brazil - Zip Code 22451-900. E-mail: karinac.f@hotmail.com

Scenarios/Groups	Social-Environmental Responsibility Policy	Human Resources Policy
Scenario/Group 1	No information	Market average
Scenario/Group 2	High Responsibility	Market average
Scenario/Group 3	High Responsibility	Below Market average
Scenario/Group 4	Low Responsibility	Market average
Scenario/Group 5	Low Responsibility	Above Market average

General_ Attractiveness for the 5 groups	Factor 1 - Social-Environmental Responsibility Policy	Factor 2 - Human Resources Policy	N	Mean	Sdt. Dev.	Sdt. Dev.
1	No information	Market Average	32	3.79	0.87	0.15
2	High Responsibility	Market Average	29	4.28	0.80	0.15
3	High Responsibility	Below Market Average	30	3.03	1.08	0.20
4	Low Responsibility	Market Average	30	2.17	1.02	0.19
5	Low Responsibility	Above Market Average	33	3.00	1.11	0.19
Total			154

		Sum of Squares	df	F	Significance p
	Amongst Groups	79.01	4	20.34	0.00
General_Attractiveness	Within Groups	144.74	149
	Total	223.75	153

Reference Group (i)	Comparison Group (j)	Tested hypothesis	Difference between means (i-j)	Standard error	Significance of the test p
2	1	H1a	0.49	0.25	0.53
2	4	H1b	2.12	0.26	0.00
2	5	H1c	1.28	0.25	0.00
3	5	H1d	0.03	0.25	1.00

Differences between groups with and without turnover
Area	T Test	p value	Difference
Benefits	0.51	0.61	0.14
Training	0.99	0.32	0.26
Recognition	1.43	0.16	0.37
Image	0.12	0.90	0.03
Environment	2.21^* * p < 0.05;	0.03	0.48
Salary	2.80^ p < 0.01.	0.01	0.64
Growth	2.25^* * p < 0.05;	0.03	0.55
CSR/ethic	2.54^ p < 0.01.	0.01	0.60
Impact	2.33^* * p < 0.05;	0.02	0.50
Location	0.66	0.51	0.19
Culture	1.99	0.06	0.46
Balance	2.05^* * p < 0.05;	0.04	0.51
Management	1.49	0.14	0.38
Alignment	2.14^* * p < 0.05;	0.04	0.55

Correlations
	Mean	SD	1	2	3	4	5	6	7 8	9
1. Environment	3.39	1.04
2. Salary	3.06	1.12	0.30^ p < 0.01 (2-tailed);
3. Growth	3.23	1.17	0.41^ p < 0.01 (2-tailed);	0.46^ p < 0.01 (2-tailed);
4. CSR/ethic	3.46	1.14	0.62^ p < 0.01 (2-tailed);	0.08	0.41^ p < 0.01 (2-tailed);
5. Impact	3.40	1.03	0.53^ p < 0.01 (2-tailed);	0.25^* * p < 0.05 (2-tailed).	0.53^ p < 0.01 (2-tailed);	0.54^ p < 0.01 (2-tailed);
6. Balance	2.86	1.18	0.30^ p < 0.01 (2-tailed);	0.32^ p < 0.01 (2-tailed);	0.12	0.31^ p < 0.01 (2-tailed);	0.17
7. Alignment	3.20	1.22	0.50^ p < 0.01 (2-tailed);	0.36^ p < 0.01 (2-tailed);	0.36^ p < 0.01 (2-tailed);	0.42^ p < 0.01 (2-tailed);	0.51^ p < 0.01 (2-tailed);	0.42^ p < 0.01 (2-tailed);
8. Consciousness	4.09	0.55	0.17	-0.08	0.05	0.15	0.05	0.00	0.09
9. Stability	3.58	0.55	0.12	0.11	-0.12	0.09	-0.15	0.04	0.14 0.25^* * p < 0.05 (2-tailed).
10. Exits	1.37	0.48	-0.22^* * p < 0.05 (2-tailed).	-0.28^* * p < 0.05 (2-tailed).	-0.23^* * p < 0.05 (2-tailed).	-0.26^* * p < 0.05 (2-tailed).	-0.24^* * p < 0.05 (2-tailed).	-0.21^* * p < 0.05 (2-tailed).	-0.22^* * p < 0.05 (2-tailed). 0.19	0.04

Predictors	B	EP β	Wald	df	p value	e^β
Constant	-9.58	3.96	5.86	1.00	0.02	0.00
Age	0.28	0.10	7.47*	1.00	0.01	1.32
Gender (0 = fem;1 = male)	0.18	0.54	0.12	1.00	0.73	1.20
Conscientiousness	0.78	0.55	2.04	1.00	0.15	2.18
Emotional Stability	0.59	0.53	1.25	1.00	0.26	1.80
Salary	-0.59	0.30	3.84*	1.00	0.05	0.55
CSR	-0.67	0.30	4.92*	1.00	0.03	0.51
Growth	-0.08	0.30	0.07	1.00	0.80	0.93
Alignment	-0.04	0.25	0.03	1.00	0.87	0.96
Tests	x²	df	p value
Model Evaluation
Omnibus	31.81	8	0
Log likelihood-2	90.41
Goodness-of-fit
Hosmer and Lemeshow	9.53	8	0.3
R² Cox & Snell	0.29
R² Nagelkerke	0.40

[1] *Author for correspondence:†. Doutor em Administração de Empresas (PUC-Rio) Institution: PUC-Rio, Rua Marquês de São Vicente, nº 225, Gávea, Rio de Janeiro - RJ, Brazil - Zip Code 22451-900. E-mail: mcohen@iag.puc-rio.br

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Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals

ABSTRACT