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Intercom: Revista Brasileira de Ciências da Comunicação

versão impressa ISSN 1809-5844

Resumo

TUZZO, Simone Antoniaci  e  MAINIERI, Tiago. Empirical research in Organizational Communication and Public Relations: a methodological proposal and a look at communication departments in Goiás State. Intercom, Rev. Bras. Ciênc. Comun. [online]. 2011, vol.34, n.1, pp.233-252. ISSN 1809-5844.  https://doi.org/10.1590/S1809-58442011000100012.

This paper has a purpose to present and discuss an empirical research in organizational communication and public relations. When we emphasize the empirical research results, we also discuss some of their methodological aspects. As the empirical researches don't always bring the correct methodological evidences, we can have some losses as in the advancement as in the researches consolidation. So, we have analyzed the development and the results of empirical researches in the communication departments in some organizations of Goiás state. Besides, the research result can be considerate as the study object, and also giving to the publics relations their real importance in the communication departments.

Palavras-chave : Organizational Communication; Empirical Research; Social Organizations.

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