Resumo

TREMBLAY, Gaëtan. Creative and critical thinking. Intercom, Rev. Bras. Ciênc. Comun. [online]. 2011, vol.34, n.1, pp.255-266. ISSN 1809-5844.  https://doi.org/10.1590/S1809-58442011000100013.

In this short paper, based on an analysis of recent academic and political discourses on creativity, is develops a theoretical reflexion on the necessary dialectical articulation of creative and critical thinking in communication studies. In a first step, are questions the assumptions aiming to build a new social and economic paradigm based on creativity. It doubts, in particular, Richard Florida's theoretical and methodological hypotheses regarding the emergence of a creative class. In a second step, is showing how it is easy for politicians to promote creativity as a positive value making it a corner stone in the development of the information society. As a conclusion, it is showing that the renovation of critical thinking as a necessary complement of the promotion of creative process in communication studies.

Palavras-chave : Creativity; Critical thinking; Cultural industries; Communication studies; Political strategies.

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