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Intercom: Revista Brasileira de Ciências da Comunicação

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Abstract

LADEIRA, João Martins. The recent convergence between Brazilian mass communication and telecommunication sector. Intercom, Rev. Bras. Ciênc. Comun. [online]. 2011, vol.34, n.2, pp. 219-235. ISSN 1809-5844.  http://dx.doi.org/10.1590/S1809-58442011000200012.

Analysis about the convergence between telecommunication and audiovisual mass communication sectors in Brazil during the last decade through the political economy of communication and the network enterprise concept. The reorganization of this cultural industry, consequence of the second wave of globalization at the Brazilian audiovisual sector, occurs through shareholder participation of telecommunication corporations in paid television enterprises. That experience can be considered as a different trajectory, compared with the oligopolies which traditionally dominated the Brazilian market. An analyze of global entrepreneurships and strategic alliances at the association between Globo and Telmex, the fusion between Sky and DirecTV, and the creation of  Vivax, purchased by Net.

Keywords : Political Economy of Communication; Network Enterprises; Globalization Studies.

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