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Intercom: Revista Brasileira de Ciências da Comunicação

Print version ISSN 1809-5844On-line version ISSN 1980-3508

Abstract

LUZ, Lia Hecker  and  GICO, Vânia de Vasconcelos. Blogs as alternative channels of communication for the rebirth of childbirth. Intercom, Rev. Bras. Ciênc. Comun. [online]. 2016, vol.39, n.2, pp.147-160. ISSN 1809-5844.  http://dx.doi.org/10.1590/1809-58442016210.

By applying the sociology of absences and the sociology of emergences, the Brazilian blogosphere for humanizing childbirth formed by blogs of women activists is investigated. From the qualitative analysis of an expressive blog within that universe, it is explored how the Social Network Sites (SNS) are being used as alternative channels of communication and information to facilitate collective actions and civil engagement. It is concluded that Internet tools have allowed a pioneer mobilization regarding the rebirth of birth, guaranteeing a more human and less violent assistance, based on scientific evidences.

Keywords : Humanizing birth; Social Network Sites (SNS); Blogs; Alternative Communication.

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