Abstract
In this paper, we aim to discuss how news journalistic vehicles described the Brazilian March 15th demonstrations on Twitter and how these descriptions of the event reverberated in the audiences in the same tool. To that end, we part from a data set composed of tweets and retweets of Carta Capital, UOL Notícias, Estadão, G1 and Folha de S.Paulo. We observed the media discourses using a contingent content analysis, whereas we observed the reverberation by identifying the most replicated messages. The results point to small differences between what the media post and what the public reverberates through retweets. We identified that whether the demonstration was or was not against Dilma’s government may not have been the fact that most interested the audiences at that time. Timely information about the events on the streets received more emphasis through retweets than messages that just announced the demonstrations.
Keywords
Twitter; Journalism; Audience; Social networks; Demonstrations
