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Article • Intercom, Rev. Bras. Ciênc. Comun. 42 (1) • Jan-Apr 2019 • https://doi.org/10.1590/1809-5844201915   copy

When Journalism and its sources struggle for controlling public visibility: how O Povo covered Cid Gomes’ fanpage on Facebook

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract

The article aims to investigate the disputes involving agents from the journalistic and the political fields regarding the dispute over the control of public visibility. We consider as a case study the coverage provided by the O Povo newspaper about the Facebook page of Cid Gomes, the former governor of Ceará (2007-2014). By using Content Analysis, the empirical section investigates 67 journalistic texts covering Gomes’ posts in order to verify (i) the degree of relevance and (ii) the type of content published on the fanpage that achieved the newspaper’s attention. The results show that O Povo ignored most of the publications in which Gomes seeks to build a positive image of himself. At the same time, the publication tries to maintain its agenda-building power by associating the fanpage to informality and controversy.

Keywords
Political Journalism; Social Network Sites; O Povo; Cid Gomes; Content Analysis

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