SciELO - Scientific Electronic Library Online

 
vol.42 número3Cooperativas de Comunicadores: possibilidades, contradições e cenário argentinoNível de consumo de filmes peruanos em estudantes da Faculdade de Ciências Sociais da Universidade Nacional de Altiplano índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

Compartilhar


Intercom: Revista Brasileira de Ciências da Comunicação

versão impressa ISSN 1809-5844versão On-line ISSN 1980-3508

Resumo

CERVI, Emerson Urizzi  e  CARVALHO, Fernanda Cavassana de. Content or Money? Differences between communication policies of Dilma and Temer governments in Brazil. Intercom, Rev. Bras. Ciênc. Comun. [online]. 2019, vol.42, n.3, pp.91-113.  Epub 02-Dez-2019. ISSN 1980-3508.  https://doi.org/10.1590/1809-5844201935.

The paper discusses different communication strategies of governments based on a specific case study: the transition between the Dilma Rousseff (PT) and Michel Temer (PMDB) governments in the presidency of Brazil. Using data from federal government´s monthly accounts, we compare the expenses of this two president’s production of contents to be broadcasted in public media, with production and payment in the commercial communication system. We propose a typology of action in relation to the communication strategies, which goes from a more passive government and it´s dependent on the private system to a more active government directed to public media. The data show that the main difference between Dilma and Temer is that the former invested more in public system, with low audience, while the latter increased spending on the traditional means of the private communication system.

Palavras-chave : Communication politics; Federal Government; Brazil; 2016.

        · resumo em Português | Espanhol     · texto em Português | Inglês     · Português ( pdf ) | Inglês ( pdf )