Fractal : Revista de Psicologia
On-line version ISSN 1984-0292
FRANCA, Sonia Moreira and ZANETTI, Fernando. The business political: the social responsibility as security mechanism. Fractal, Rev. Psicol. [online]. 2011, vol.23, n.2, pp.317-335. ISSN 1984-0292. http://dx.doi.org/10.1590/S1984-02922011000200007.
In this research we discuss some political business actions, in Brazil, in particular the politics of social responsibility of companies, understanding that there is in this initiative a technological innovation status that needs to be questioned. Therefore it refers to the rationality that aims the management of populations. It has as technical device to achieve this a society controlled by security mechanisms. We take therefore as the axis of analysis three procedures enforced by some social projects developed by Brazilian companies - the scientific research, the juvenile protagonism and the participative methodology. The reference to the analysis are texts of many kinds from these projects and available to public access.
Keywords : corporate politics; social control; security mechanisms.