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Fractal : Revista de Psicologia

On-line version ISSN 1984-0292

Abstract

FRANCA, Sonia Moreira  and  ZANETTI, Fernando. The business political: the social responsibility as security mechanism. Fractal, Rev. Psicol. [online]. 2011, vol.23, n.2, pp. 317-335. ISSN 1984-0292.  http://dx.doi.org/10.1590/S1984-02922011000200007.

In this research we discuss some political business actions, in Brazil, in particular the politics of social responsibility of companies, understanding that there is in this initiative a technological innovation status that needs to be questioned. Therefore it refers to the rationality that aims the management of populations. It has as technical device to achieve this a society controlled by security mechanisms. We take therefore as the axis of analysis three procedures enforced by some social projects developed by Brazilian companies - the scientific research, the juvenile protagonism and the participative methodology. The reference to the analysis are texts of many kinds from these projects and available to public access.

Keywords : corporate politics; social control; security mechanisms.

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