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Cadernos Metrópole

versão impressa ISSN 1517-2422versão On-line ISSN 2236-9996

Resumo

VIANA, Lucio Hanai Valeriano. Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology. Cad. Metrop. [online]. 2019, vol.21, n.44, pp.79-97.  Epub 15-Abr-2019. ISSN 1517-2422.  http://dx.doi.org/10.1590/2236-9996.2019-4404.

This work aims to examine the ideological aspects that permeate public policies and their relationship to urban spaces. It is based on the premise that mega-events, given their magnitude, have the potential for acting as diffusion agents of urban models. Relations of power and interests that direct the production of the urban space were analyzed to elucidate the urban characteristics associated with the accomplishment of mega-events. The work found that the strategies to hold mega-events are markedly targeted at the interests of the real estate market and are based on marketing strategies broadly represented by the neoliberal ideology.

Palavras-chave : urban models; mega-events; neoliberal urbanism.

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