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Ornamental Horticulture

versão On-line ISSN 2447-536X


PEREIRA, Gabriella Navarro Donato; SOUZA, Everton Hilo De; SOUZA, José da Silva  e  SOUZA, Fernanda Vidigal Duarte. Public perception and acceptance of ornamental pineapple hybrids. Ornam. Hortic. [online]. 2018, vol.24, n.2, pp.116-124. ISSN 2447-536X.

Ornamental pineapple varieties are promising alternatives for the cut flower, potted plant and landscaping segments. New hybrids from the genetic improvement program of Embrapa Mandioca e Fruticultura (Embrapa Cassava and Fruits research unit) are being launched for these purposes. The objective of this work was to evaluate the acceptance and preference of consumers regarding the esthetics and prices of potted plants, floral stems and other products originating from ornamental pineapple plants. A survey was conducted at the 15th International Fair of Landscaping, Gardening, Leisure and Floriculture (Fiaflora Expo Garden) in the city of São Paulo. Individual interviews were conducted with 205 people, who answered a questionnaire in a random and voluntary manner, considering the following aspects: gender, age group, origin, profession, flowers of interest, acceptance of cut stems (including in the budding stage), potted plants and mini-fruits and amounts they would pay for these items. The results showed excellent acceptance by the public for cut stems (infructescence or budding stage), potted plants and mini-fruits. Most of the respondents were women, aged between 40 and 50 years, involved in landscaping and from the Southeast region of Brazil. The suggested prices for stems ranged from R$ 3.01 to R$ 10.00 and for potted plants the prices were above R$ 20.00.

Palavras-chave : Ananas comosus (L.) Merrill; marketing; ornamental fruit trees; consumers.

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