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Vantagem competitiva: os modelos teóricos atuais e a convergência entre estratégia e teoria organizacional

Resumos

Este artigo faz uma análise das quatro principais correntes teóricas que tratam do fenômeno da vantagem competitiva, isto é, a ocorrência de níveis de performance econômica acima da média de mercado em função das estratégias adotadas pelas firmas. São examinadas, em termos de seus pressupostos e de suas conseqüências, as teorias de posicionamento estratégico, a teoria dos recursos, as teorias baseadas nos processos de mercado e as teorias de competências dinâmicas. Finalmente, este artigo defende a tese de uma convergência entre estratégia empresarial e teoria organizacional como uma via de pesquisa fundamental para a evolução de ambas as disciplinas.

Estratégia empresarial; teoria organizacional; posicionamento estratégico; teoria dos recursos; competências


This article analyzes the convergence between business strategy and organizational theory, by making a detailed comparative study of four theories focusing competitive advantage phenomena. These theories include the strategic positioning school, the resource-based view, the market processes and the dynamic competencies theory. We conclude the convergence between organizational theory and business strategy is a promising research opportunity for both disciplines.

Business policy; organizational theory; strategic positioning; resource-based view; competencies


ORGANIZAÇÃO, RECURSOS HUMANOS E PLANEJAMENTO

Vantagem competitiva: os modelos teóricos atuais e a convergência entre estratégia e teoria organizacional

Flávio C. VasconcelosI; Álvaro B. CyrinoII

IDEA em Sociologia pelo Institut d'Etudes Politiques de Paris, Docteur ès Sciences de Gestion pela Ecole des Hautes Etudes Commerciales (Paris) e Professor do Departamento de Administração Geral e Recursos Humanos da EAESP/FGV. E-mail: fvasconcelos@fgvsp.br

IIDEA em Gestão da Tecnologia pela Université Tecnologique de Compiègne, Doutorando em Administração na Ecole des Hautes Etudes Commerciales (Paris) e Gerente de Projetos da Fundação Dom Cabral. E-mail: abcyrino@fdc.org.br

RESUMO

Este artigo faz uma análise das quatro principais correntes teóricas que tratam do fenômeno da vantagem competitiva, isto é, a ocorrência de níveis de performance econômica acima da média de mercado em função das estratégias adotadas pelas firmas. São examinadas, em termos de seus pressupostos e de suas conseqüências, as teorias de posicionamento estratégico, a teoria dos recursos, as teorias baseadas nos processos de mercado e as teorias de competências dinâmicas. Finalmente, este artigo defende a tese de uma convergência entre estratégia empresarial e teoria organizacional como uma via de pesquisa fundamental para a evolução de ambas as disciplinas.

Palavras-chave: Estratégia empresarial, teoria organizacional, posicionamento estratégico, teoria dos recursos, competências.

ABSTRACT

This article analyzes the convergence between business strategy and organizational theory, by making a detailed comparative study of four theories focusing competitive advantage phenomena. These theories include the strategic positioning school, the resource-based view, the market processes and the dynamic competencies theory. We conclude the convergence between organizational theory and business strategy is a promising research opportunity for both disciplines.

Key words: Business policy, organizational theory, strategic positioning, resource-based view, competencies.

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Datas de Publicação

  • Publicação nesta coleção
    23 Set 2011
  • Data do Fascículo
    Dez 2000
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