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A qualidade de serviços médicos na perspectiva do cliente

Resumos

A qualidade de serviços de cuidado à saúde compreende dois domínios: técnico e interpessoal. Os pacientes quase sempre conhecem pouco sobre os aspectos da qualidade técnica, mas, em geral, não têm dificuldade em avaliar o lado interpessoal. Falta, no Brasil, porém, instrumental para a mensuração da Qualidade Experimentada pelo Paciente (QEP), razão pela qual o objetivo aqui foi analisar empiricamente propriedades psicométricas de uma escala desse construto no tocante aos serviços médicos de consultório. Assomaram-se seis fatores subjacentes à QEP, englobando 40 atributos, cobrindo os domínios técnico e interpessoal. Quanto à fidedignidade, ela é apropriada em todas as seis escalas dos fatores prevalecentes neste estudo para a QEP. No que concerne à validade, ela é destacada para as escalas de cinco desses seis fatores. Seguem, ainda, as limitações e implicações da pesquisa.

Qualidade percebida; serviços; pacientes; médicos; consultório


Health care service quality involves two domains: technical and interpersonal. Patients almost always know very little about the aspects of technical quality, but in general they don't face difficult evaluating the interpersonal quality. However, in Brazil, it is missing a tool to measure the Quality Experienced by the Patient (QEP). Thus, the goal of this research was to undertake an empirical analysis of the psychometric properties of a scale of QEP regarding the office medical services. The results revealed six factors underlying QEP, comprising the domains of technical and interpersonal quality. About reliability, it seemed adequate in all the scales of the six factors. Finally, concerning validity, it is impressive for five out of six factors. The limitations and implications of the research are also presented.

Perceived quality; services; patients; physicians; office


MERCADOLOGIA

A qualidade de serviços médicos na perspectiva do cliente

André Torres Urdan

Mestre em Administração pela FGV-EAESP, Doutor em Administração pela FEA-USP, Professor Adjunto do Departamento de Mercadologia da FGV-EAESP e Pesquisador do CNPq. E-mail: aturdan@fgvsp.br

RESUMO

A qualidade de serviços de cuidado à saúde compreende dois domínios: técnico e interpessoal. Os pacientes quase sempre conhecem pouco sobre os aspectos da qualidade técnica, mas, em geral, não têm dificuldade em avaliar o lado interpessoal. Falta, no Brasil, porém, instrumental para a mensuração da Qualidade Experimentada pelo Paciente (QEP), razão pela qual o objetivo aqui foi analisar empiricamente propriedades psicométricas de uma escala desse construto no tocante aos serviços médicos de consultório. Assomaram-se seis fatores subjacentes à QEP, englobando 40 atributos, cobrindo os domínios técnico e interpessoal. Quanto à fidedignidade, ela é apropriada em todas as seis escalas dos fatores prevalecentes neste estudo para a QEP. No que concerne à validade, ela é destacada para as escalas de cinco desses seis fatores. Seguem, ainda, as limitações e implicações da pesquisa.

Palavras-chave: Qualidade percebida, serviços, pacientes, médicos, consultório.

ABSTRACT

Health care service quality involves two domains: technical and interpersonal. Patients almost always know very little about the aspects of technical quality, but in general they don't face difficult evaluating the interpersonal quality. However, in Brazil, it is missing a tool to measure the Quality Experienced by the Patient (QEP). Thus, the goal of this research was to undertake an empirical analysis of the psychometric properties of a scale of QEP regarding the office medical services. The results revealed six factors underlying QEP, comprising the domains of technical and interpersonal quality. About reliability, it seemed adequate in all the scales of the six factors. Finally, concerning validity, it is impressive for five out of six factors. The limitations and implications of the research are also presented.

Key words: Perceived quality, services, patients, physicians, office.

Texto completo disponível apenas em PDF.

Full text available only in PDF format.

NOTA

Pesquisa realizada com o apoio financeiro da Fundação de Amparo à Pesquisa do Estado de Minas Gerais.

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Datas de Publicação

  • Publicação nesta coleção
    15 Set 2011
  • Data do Fascículo
    Dez 2001
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