Resistência carnavalesca ao espetáculo global

FÓRUM

Resistência carnavalesca ao espetáculo global

David M. Boje

Ph.D. em administração de empresas e Professor de gestão na New México State University. E-mail: [e-mail]

RESUMO

Este artigo apresenta uma proposta de aplicação crítica pós-moderna do "espetáculo" de Debord e do "carnaval" de Bakhtin às encenações que têm acontecido nas ruas das cidades, nos campi de universidades e na Internet resistindo à nova economia globalizada. Na última década, a Administração Pública passou por uma virada pós-moderna, ficando presa às encenações conflitantes de um espetáculo corporativo orquestrado pela mídia e ao carnaval de resistência do discurso de globalização. Pretende-se neste artigo teorizar a interação do espetáculo e do carnaval como construções teatrais de poder e resistência empresarial e estatal. São analisados o crescimento do espetáculo da indústria de monitoramento, que atesta códigos corporativos de conduta em narrativas de progresso, e os carnavais anti-sweatshop1 e anti-globalização, que desempenham um roteiro de entrega no teatro de rua, nos shows de moda anti-sweatshop e no ativismo cibernético.

Palavras-chave:: Administração Pública, globalização, sweatshop, mídia, ativismo.

ABSTRACT

I propose a critical postmodern application of Debord's Spectacle and the carnivalesque of Bakhtin to the theatrics I see happening in city streets, on college campuses, and Internet resisting the new globalized economy. In the past decade Public Administration has experienced the postmodern turn, becoming caught in the conflicting theatrics of corporate-mediatized spectacle and the carnival of resistance to globalization discourse. My contribution is to theorize the interplay of spectacle and carnival on the global stage as theatrical constructions of corporate and state power and resistance. I analyze growth of the spectacle of the monitoring industry that attests corporate codes of conducts in narratives of progress, while the anti-sweatshop and anti-globalization carnivals perform a devolution script in street theater, anti-sweat fashion shows, and cyber-activism.

Key words: Public Administration, globalization, sweatshop, media, activism.

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Notas

Texto publicado originalmente em Administrative Theory and Praxis: special issue on Radical Organization Theory. Vol. 23 n. 3 p. 431-458.

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Artigo convidado.

Aprovado em 02/07/2002.

Texto traduzido por Fabio Augusto Carneiro Leal da Silva.

Datas de Publicação

• Publicação nesta coleção
  15 Fev 2011
• Data do Fascículo
  Dez 2002

Histórico

• Recebido
  02 Jul 2002
• Aceito
  02 Jul 2002