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Repercussions of Social Networks on Their Users’ Body Image: Integrative Review* * This study was funded in part by Fundação de Amparo à Pesquisa do Estado de Minas Gerais (FAPEMIG; APQ-00071-18).

Abstract

This integrative review of literature followed the PICO strategy to investigate the repercussions of the use of social networks on the body image of their users. PubMed, LILACS, PsycINFO and SciELO databases were included as well as articles published between January 2006 and February 2019. Thirty-three articles were analyzed, which compose the corpus of this review. The studies revealed that social networks have a predominantly negative repercussion on the body self-image of their users, increasing levels of body dissatisfaction, also having a negative impact on mood and self-esteem. Added to this, social networks influenced the body type that users would like to have, translated by the lean body profile, considered a model of beauty.

Keywords:
social network; self-concept; body image

Resumo

Esta revisão integrativa da literatura seguiu a estratégia PICO para investigar as repercussões do uso das redes sociais na imagem corporal de seus usuários. Foram consultadas as bases PubMed, LILACS, PsycINFO e SciELO e incluídos artigos publicados entre janeiro de 2006 e fevereiro de 2019. Foram analisados 32 artigos na íntegra, que compuseram o corpus dessa revisão. Os estudos revelaram que as redes sociais repercutem predominantemente de forma negativa na autoimagem corporal de seus usuários, aumentando os níveis de insatisfação corporal e gerando impacto negativo no estado de humor e na autoestima. Somado a isso, as redes sociais influenciaram no tipo corporal que os usuários gostariam de ter traduzido pelo perfil corporal magro, considerado como modelo de beleza.

Palavras-chave:
rede social; autoimagem; imagem corporal

Our bodily existence is inserted in a cultural and relational context, and through the body we can express the effects of the representations with which we had contact and communicate with each other. In this sense, the body overcomes the purely biological character, also manifesting itself as a social, cultural, psychological, and religious expression (Ulian et al., 2016Ulian, M. D., Gualano, B., Benatti, F. B., Campos-Ferraz, P. L., Roble, O. J., Modesto, B. T., Medeiros, G. T., Unsain, R. F., Sato, P. M., & Poppe, A. C. M. (2016). Eu Tenho Um Corpo Gordo, E Agora? Relatos De Mulheres Obesas Que Participaram De Uma Intervenção Não Prescritiva, Multidisciplinar E Baseada Na Abordagem “Health At Every Size” [I Have A Fat Body, What Now? Experiences of Obese Women Following A Multidisciplinary, Non-Prescriptive Intervention, Based on the Health at Every Size® Approach]. Demetra, 11(3), 697-722. http://doi.org/10.12957/demetra.2016.22501
http://doi.org/10.12957/demetra.2016.225...
; Barbosa et al., 2011Barbosa, M. R., Matos, P. M., & Costa, M. E. (2011). Um Olhar Sobre O Corpo: O Corpo Ontem e Hoje [A Glance into The Body: Yesterday's and Today's Body]. Psicologia & Sociedade, 23(1), 24-34. http://doi.org/10.1590/S0102-71822011000100004
http://doi.org/10.1590/S0102-71822011000...
). As a result of a social construction, the body and the attributes in which it must fit to be considered “beautiful” are, to a large extent, shaped by the bodily ideals and the beauty standards proposed by each society, which are dynamic and varied in different social, cultural and historical contexts (Christakis & Fowler, 2007Christakis, N. A., & Fowler, J. H. (2007). The Spread of Obesity in A Large Social Network over 32 Years. The New England Journal of Medicine, 357(4), 370-379. http://doi.org/10.1056/NEJMsa066082
http://doi.org/10.1056/NEJMsa066082...
).

Body image (BI) can be defined as the image of the body built in our mind, as well as the perceptions, feelings and thoughts related to the body itself (Slade, 1994Slade, P. D. (1994). What is body image? Behaviour Research and Therapy, 32(5), 497-502. http://doi.org/10.1016/0005-7967(94)90136-8
http://doi.org/10.1016/0005-7967(94)9013...
). The social aspects are the most relevant in this construction, due to the influences of the values of body aesthetics in contemporary times (Marcuzzo et al., 2012Marcuzzo, M., Pich, S., & Dittrich, M. G. (2012). Construction of Body Image among Obese Subjects and Its Relationship with the Contemporary Imperatives for Body Beautification. Interface- Comunicação, Saúde e Educação, 16(43), 943-954. http://doi.org/10.1590/S1414-32832012005000041
http://doi.org/10.1590/S1414-32832012005...
). BI is constituted by the perceptual dimension, related to the judgment of body size and shape, and attitudinal dimension, which includes behavioral, affective, and cognitive components (Thompson, 1996Thompson, J. K. (1996). Body Image, Eating Disorders and Obesity. American Psychological Association. ). Body dissatisfaction is considered an attitudinal disorder of BI, and concerns the negative assessment that one has about one's own body, due to the perception of a discrepancy between the assessment of the current body and the body considered ideal (Grogan, 2008Grogan, S. (2008). Body Image: Understanding Body Dissatisfaction in Men, Women, And Children. London: Routledge.), which currently closes in on the possibilities of a thin body, shaped with soft curves and sculpturally worked in gyms (Campo et al., 2016Campos, M. T. A., Cecília, M. S., & Penaforte, F. R. O. (2016). Corpo-Vitrine, Ser Mulher e Saúde: Produção de Sentidos Nas Capas da Revista Boa Forma [Showcase Body Type, Being A Woman and Health: Sense Production on The Covers of Boa Forma Magazine]. Demetra, 11(3), 611-28. https://doi.org/10.12957/demetra.2016.22394
https://doi.org/10.12957/demetra.2016.22...
).

Social factors are closely related to body dissatisfaction, with emphasis on the influence of the media, which is considered one of the main risk factors for body dissatisfaction (Conti et al., 2010Conti, A. M., Bertolin, T. N. M., & Stela, V. S. (2010). A Mídia e O Corpo: O que O Jovem Tem a Dizer? [The Media and The Body: What the Young People Have to Say?]. Ciência & Saúde Coletiva, 15(4), 2095-2103. http://doi.org/10.1590/S1413-81232010000400023
http://doi.org/10.1590/S1413-81232010000...
; Thompson et al., 1999Thompson, J. K., Heinberg, L., Altabe, M., & Tantleff-Dunn, S. (1999). Exacting Beauty:Theory, Assessment, and Treatment of Body Image Disturbance. American Psychological Association. ). The mass communication media, such as magazines, television and the Internet, is impregnated with images of idealized, thin, delicate and shapely bodies, which generates comparisons of appearance and interferes with the perception we build of our own body and, consequently, contribute to the dissatisfaction we have with him. These images can also promote unattainable ideals of beauty, since they are far removed from the bodies of most of the population (Marcuzzo et al., 2012Marcuzzo, M., Pich, S., & Dittrich, M. G. (2012). Construction of Body Image among Obese Subjects and Its Relationship with the Contemporary Imperatives for Body Beautification. Interface- Comunicação, Saúde e Educação, 16(43), 943-954. http://doi.org/10.1590/S1414-32832012005000041
http://doi.org/10.1590/S1414-32832012005...
; Campos et al., 2016Campos, M. T. A., Cecília, M. S., & Penaforte, F. R. O. (2016). Corpo-Vitrine, Ser Mulher e Saúde: Produção de Sentidos Nas Capas da Revista Boa Forma [Showcase Body Type, Being A Woman and Health: Sense Production on The Covers of Boa Forma Magazine]. Demetra, 11(3), 611-28. https://doi.org/10.12957/demetra.2016.22394
https://doi.org/10.12957/demetra.2016.22...
; Derenne & Beresin, 2006Derenne, J. L., & Beresin, E. V. (2006). Body Image, Media, and Eating Disorders. Academic Psychiatry, 30(3), 257-61. http://doi.org/10.1176/appi.ap.30.3.257
http://doi.org/10.1176/appi.ap.30.3.257...
). In addition, there is manipulation by computerized image editing programs, which creates false images of perfect bodies (Krawitz, 2014Krawitz, M. (2014). Beauty Is Only Photoshop Deep: Legislating Models’BMIs And Photoshopping Images. JLM, 21, 859-874. ).

With the advent of the Internet, the social networks that constitute new types of media became popular and started to be widely consumed by the population. These platforms allow their users to share, through public or private profiles, what is of their greatest interest, interact with other users and show their point of view on certain subjects (Madeira & Galucci, 2009Madeira, C. G., & Galucci, L. (2009). Mídias Sociais, Redes Sociais e Sua Importância para As Empresas no Início do Século XXI [Social Media, Social Networks and Their Importance for Companies at the Beginning of the 21st Century]. Intercom - Sociedade Brasileira de Estudos Interdisciplinares da Comunicação XXXII Congresso Brasileiro de Ciências da Comunicação. ). In social networks, users are, at the same time, a source and recipient of information, and actively decide how they participate in these platforms, differently from what happens with traditional mass media, whose consumption occurs more passively. In these spaces, it is possible to participate in various activities, such as sharing photos, videos, information about different subjects and about their own lives, in addition to making comments about the activities of others. Examples of popular social networks include Facebook, Instagram, and Twitter (Holland & Tiggemann, 2016Holland, G., & Tiggemann, M. (2016). A Systematic Review of The Impact of The Use of Social Networking Sites on Body Image And Disordered Eating Outcomes. Body Image, 17, 100-110. http://doi.org/10.1016/j.bodyim.2016.02.008
http://doi.org/10.1016/j.bodyim.2016.02....
).

As observed for traditional media, social networks seem to play an important role in the construction and dissemination of idealized body patterns (Holland & Tiggemann, 2016Holland, G., & Tiggemann, M. (2016). A Systematic Review of The Impact of The Use of Social Networking Sites on Body Image And Disordered Eating Outcomes. Body Image, 17, 100-110. http://doi.org/10.1016/j.bodyim.2016.02.008
http://doi.org/10.1016/j.bodyim.2016.02....
), with potential negative repercussions on self-image and body satisfaction. In this sense, understanding this phenomenon is of fundamental importance, since body dissatisfaction can trigger physical and psychological diseases, such as the development of eating disorders, depression, low self-esteem, social comparison, anxiety, increase in cosmetic plastic surgery and decrease in quality of life (Souza & Alvarenga, 2016Souza, A. C., & Alvarenga, M. S. (2016). Insatisfação com A Imagem Corporal em Estudantes Universitários- Uma Revisão Integrativa [Body Dissatisfaction among University Students - An Integrative Review]. Jornal Brasileiro de Psiquiatria, 65(3), 286-99. http://dx.doi.org/10.1590/0047-2085000000134
http://dx.doi.org/10.1590/0047-208500000...
).

As it is a recent phenomenon, there is a shortage of systematized scientific knowledge about the use of social networks and their repercussions on body image, especially with regard to dissatisfaction with body image. It is understood that the systematization of this knowledge is important for better understanding, considering that the use of social networks, today, is an important part of people's lives. Therefore, this study aimed to carry out an integrative review of the growing body of research that investigated the repercussions of the use of social networks on the body image of their users.

Method

It is an integrative review of the scientific literature, which aims to synthesize the state of knowledge about a given subject, discussing it in a critical and integrated manner, in order to enable the survey of gaps that require further research. The initial purpose of this research method is to obtain deep understanding of a given phenomenon based on previous studies (Broome, 2000Broome, M. E. (2000). Integrative Literature Reviews for The Development of Concepts. Em B. L. Rodgers, & K. A. Knafl (Orgs.). Concept Development in nursing: Foundations, Techniques and Applications. W.B Saunders Company.). Therefore, the integrative review includes the analysis of research that is relevant and that will serve as a basis for decision making and for the improvement of clinical practice (Benefield, 2003Benefield, L. E. (2003). Implementing Evidence-Based Practice in Home Care. Home Healthcare Nurse, 21(12), 804-11. http://.doi.org/10.1097/00004045-200312000-00005
http://.doi.org/10.1097/00004045-2003120...
). The procedure performed in this review followed the steps proposed by Mendes et al. (2008Mendes, K. D. S., Silveira, R. C. C. P., & Galvão, C. M. (2008). Revisão Integrativa: Método de Pesquisa para a Incorporação de Evidências na Saúde e na Enfermagem [Integrative Literature Review: A Research Method to Incorporate Evidence in Health Care And Nursing]. Texto & Contexto - Enfermagem, 17(4), 758-64. ), which are: (1) identification of the theme and guiding question; (2) establishment of inclusion/exclusion criteria; (3) categorization of studies; (4) evaluation of studies; (5) interpretation of results and (6) synthesis of knowledge.

For the present work, the research question was defined based on the PICO strategy, which provides for the definition of the participant (P), intervention (I), comparison (C) and outcome (O) (Harris et al., 2014Harris, J. D., Quatman, E., Manring, M. M., Siston, R. A., & Flanigan, D. C. (2014). How to Write A Systematic Review. The American Journal of Sports Medicine, 42(11), 2761-2768. https://doi.org/10.1177/0363546513497567
https://doi.org/10.1177/0363546513497567...
). It is intended to answer the guiding question: What are the repercussions of social networks (I) on the body image (O) of their users (P)?

Article Selection Path

The selection of articles took place between March and April 2019, and was carried out by two independent judges. If there was disagreement among the reviewers as to the adequacy of the study, there was an evaluation by a third judge. Searches were carried out in the databases PubMed, LILACS (Literatura Latino-americana e do Caribe em Ciências da Saúde [Latin American and Caribbean Literature in Health Sciences]), Scientific Electronic Library Online (SciELO) and PsycINFO. From those selected, articles in Portuguese, English and Spanish were considered. These databases were chosen because they reach vast literature, nationally and internationally, published on the topic of interest, and also because they include renowned journals in the health sciences.

For searches, indexed descriptors were used according to DeCs/MeSh standardization, in their Portuguese and English versions. The term social networking was crossed with the descriptors self-image, body image. Other descriptors not indexed, but directly related to the topic, were also used, namely: digital social network, social media, and body dissatisfaction, Facebook, Instagram, Twitter and Fitspiration. These keywords appeared in at least one of the following search fields: title, abstract, subject or keyword. The combination of descriptors for each search strategy used in each database is described in Table 1.

Table 1
Number of References Found in The Databases According to The Search Strategy Used

The inclusion criteria established were (a) articles published between January 2006 and February 2019; (b) studies that directly addressed the topic of interest; (c) empirical studies; (d) articles available for free to read in full and (e) published in Portuguese, English and Spanish. The following were excluded: (a) materials such as monographs, editorials, books, book chapters, reviews, and abstracts in conference proceedings; (b) literature review articles and (c) studies on the elaboration and validation of scientific instruments. Studies that were repeated in more than one database were computed only once.

In order to verify whether the articles met the inclusion and exclusion criteria, an evaluation was carried out by two independent reviewers, obeying the following order: (1) titles of all identified studies; (2) abstracts of the studies selected in the previous phase and (3) complete reading of the selected texts. After excluding articles that did not meet the inclusion criteria, a record of all articles that made up the corpus of analysis of this study was performed, with the following information: title, authors, year and place of publication, base where the study was found, outlining, sample, instruments used, objectives, main results and main conclusions.

Results

The searches in the databases resulted in a total of 2,612 articles. The database with the largest number of articles was PubMed (1,976), followed by PsycINFO (413), SciELO (170) and LILACS (53). In the first stage of the analysis, 1,208 articles were excluded because they were duplicates. Subsequently, 1,349 articles were excluded, the main reason for exclusion being the fact that they did not directly address the topic of interest. There were 55 articles left to read in full and, after this reading, 23 articles were excluded, as they did not address the theme of social networks or body image, totalling 32 articles, which comprised the corpus of this review. Figure 1 presents the flowchart of selection strategy according to PRISMA rules.

Figure 1
Steps of Selection of the Articles Included in the Review

From the selected articles, which assessed the relationship between the use of social networks and body image, the authorship, the year of publication, the sample, the outlining of the study, the main objective of the study, the main instruments used for the evaluation of body image and the main results found were highlighted.(Table 2).

Table 2
International and National Studies Carried Out Involving Body Image and Social Network (N= 32)

The period with the largest number of published studies was between 2017 and 2016 (n=17; 51.5%), and among the studies evaluated, the oldest were published in 2013 (Smith et al., 2013Smith, A. R., Hames, J. L., & Joiner, T. E. Jr. (2013). Status Update: Maladaptive Facebook Usage Predicts Increases in Body Dissatisfaction and Bulimic Symptoms. Journal of Affective Disorders, 149(1-3), 235-40. https://doi.org/10.1016/j.jad.2013.01.032
https://doi.org/10.1016/j.jad.2013.01.03...
; Tiggemann, & Slater, 2013Tiggemann, M., & Slater, A. (2013). NetGirls: The Internet, Facebook, and Body Image Concern in Adolescent Girls. International Journal of Eating Disorders, 46(6), 630-633. http://doi.org/10.1002/eat.22141
http://doi.org/10.1002/eat.22141 ...
). The articles found are predominantly international (n=31; 96.8%), with only 1 national study (Lira et al., 2017Lira, A. G., Ganen, A. P., Lodi, A. S., & Alvarenga M. S. (2017). Uso de Redes Sociais, Influência da Mídia E Insatisfação com A Imagem Corporal de Adolescentes Brasileiras [Social Media Consume, Media Influence and Body Dissatisfaction among Brazilian Female Adolescents]. Jornal Brasileiro de Psiquiatria, 66(3), 164-171. http://dx.doi.org/10.1590/0047-2085000000166
http://dx.doi.org/10.1590/0047-208500000...
). The country with the largest number of publications was Australia (n = 13; 40.6%).

The sample size ranged from 101 (smallest sample size) to 4,468 (largest sample size) participants, and the minority of studies reported having performed a sample calculation (n=04; 12.5%). The search with the smallest sample size was that of McLean et al. (2015McLean, S. A., Paxton, S. J., Wertheim, E. H., & Masters, J. (2015). Photoshopping The Selfie: Self-Photo Editing and Photo Investment Are Associated with Body Dissatisfaction in Adolescent Girls. International Journal of Eating Disorders, 48(8), 1132-1140. http://doi.org/10.1002/eat.22449
http://doi.org/10.1002/eat.22449...
), and the one with the largest sample number was that of Sampasa-Kanyinga et al. (2016Sampasa-Kanyinga, H., Chaput, J. P., & Hamilton, H. A. (2016). Use of Social Networking Sites And Perception And Intentions Regarding Body Weight among Adolescents. Obesity, Science & Practice, 2(1), 32-39. http://doi.org/10.1002/osp4.26
http://doi.org/10.1002/osp4.26...
). Most of the studies were carried out exclusively with women (n=27; 84.3%), followed by studies that included men and women in their sample (n = 03; 9.37%). Only two studies were conducted exclusively with male subjects (Abbas & Karadavut, 2017Abbas, O. L., & Karadavut, U. (2017). Analysis of the Factors Affecting Men's Attitudes Toward Cosmetic Surgery: Body Image, Media Exposure, Social Network Use, Masculine Gender Role Stress and Religious Attitudes. Aesthetic Plastic Surgery, 41(16), 1454-1462. http://doi.org/10.1007/s00266-017-0882-3
http://doi.org/10.1007/s00266-017-0882-3...
; Grifiths et al., 2018Griffiths, S., Murray, S. B., Krug, I., & McLean, S. A. (2018). The Contribution of Social Media to Body Dissatisfaction, Eating Disorder Symptoms, And Anabolic Steroid Use Among Sexual Minority Men. Cyberpsychology, Behavior, and Social Networking, 21(3), 149-156. http://doi.org/10.1089/cyber.2017.0375
http://doi.org/10.1089/cyber.2017.0375...
). The age range of the participants ranged from 17 to 30 years old, with the exception of two studies in which the average age of the participants was 12 to 14 years old and 13 years old (Burnette et al., 2017Burnette, C. B., Kwitowski, M. A., & Mazzeo, S. E. (2017). “I Don’t Need People to Tell Me I’m Pretty on Social Media:” A Qualitative Study of Social Media And Body Image in Early Adolescent Girls. Body Image, 23, 114-125. http://doi.org/10.1016/j.bodyim.2017.09.001
http://doi.org/10.1016/j.bodyim.2017.09....
; McLean et al., 2015McLean, S. A., Paxton, S. J., Wertheim, E. H., & Masters, J. (2015). Photoshopping The Selfie: Self-Photo Editing and Photo Investment Are Associated with Body Dissatisfaction in Adolescent Girls. International Journal of Eating Disorders, 48(8), 1132-1140. http://doi.org/10.1002/eat.22449
http://doi.org/10.1002/eat.22449...
).

Most studies were carried out with undergraduate students (n=18; 56.2%), such as the study by Strubel et al. (2016Strubel, J., Petrie, T. A., & Pookulangara, S. (2016). “Like” Me: Shopping, Self-Display, Body Image and Social Networking Sites. Psychology of Popular Media Culture, 5(4), 1-17. https://doi.org/10.1037/ppm0000133
https://doi.org/10.1037/ppm0000133...
), followed by studies with high school students (n=07; 21, 8%). Only two studies were carried out with specific audiences, 01 (3.1%) developed with pregnant women and 01 (3.1%) with men who wished to perform cosmetic plastic surgery.

Regarding the outlining, most studies (n=19; 59.3%) fit into the outlining of experimental type, followed by exploratory (n=05; 15.6%) and correlational (n=05; 15.6 %). Only one study (3.1%) was observational. Most studies (n=27; 84.3%) are cross-sectional and only five (15.6%) are longitudinal.

The publications had a predominantly exclusive focus on the quantitative methodology (n=31; 96.8%), with the exception of one article that had mixed focus (Burnette et al. 2017Burnette, C. B., Kwitowski, M. A., & Mazzeo, S. E. (2017). “I Don’t Need People to Tell Me I’m Pretty on Social Media:” A Qualitative Study of Social Media And Body Image in Early Adolescent Girls. Body Image, 23, 114-125. http://doi.org/10.1016/j.bodyim.2017.09.001
http://doi.org/10.1016/j.bodyim.2017.09....
). The social network most evaluated by the researchers was the Facebook platform (n=11; 34.3%), followed by Instagram (n=08; 25.0%). Studies that did not evaluate a specific social network, but the use of these platforms in general, totaled (n=11; 34.3%) and one of them (3.1%) evaluated the Hyves platform, which is a specific social network of Holland, and the platform Pinterest (3.1%).

Social Networks and Body Image

Different instruments were used to assess image and body satisfaction, with emphasis on the use of Visual Analog Scales (VAS) in these assessments, used in 31.2% (n = 10) of the works. The Sociocultural Attitudes Scale for Appearance (STAQ-3), which aims to assess the extent to which women incorporate social values or attitudes about beauty and appearance that are present in traditional media, was used in four (12.5%) studies. Some authors chose to create their own questionnaires to assess their participants' body image (n=04; 12.5%).

In all studies, (n=32; 100.0%) the authors sought to assess how exposure to social networks affects the image and body satisfaction of their users. In some studies, the authors also sought to evaluate other variables, such as the eating behavior of the participants (n=04; 12.5%), the state of mood (n=5; 15.6%), self-esteem (n=2; 6.2%) and the appearance comparison (n=6; 18.7%). In order to assess the use of social networks, in studies that did not have an experimental outlining, the authors used questionnaires that were not validated or prepared by the authors themselves, containing questions such as: "How often do you access Facebook, Instagram, Snapchat"?; "How many hours a day did they spend on social networking sites like Facebook, Twitter, MySpace and Instagram"?; "What social networks do you use" ?; "What is the benefit or harm of following social media"?

In almost all studies (n=28; 87.5%), the results indicated that the use of social networks had a negative impact on their users' body self-image, especially in relation to the increase in body dissatisfaction. Only 03 studies (9.3%) found no association between the use of social networks and body satisfaction, which were those of Fardouly et al. (2015Fardouly, J., Diedrichs, P. C., Vartanian, L. R., & Halliwell, E. (2015). Social Comparisons on Social Media: The Impact of Facebook on Young Women's Body Image Concerns and Mood. Body Image, 13, 38-45. http://dx.doi.org/10.1016/j.bodyim.2014.12.002
http://dx.doi.org/10.1016/j.bodyim.2014....
), in which the participants had an increased negative mood with use, but without impact on body satisfaction; of Strubel et al. (2016Strubel, J., Petrie, T. A., & Pookulangara, S. (2016). “Like” Me: Shopping, Self-Display, Body Image and Social Networking Sites. Psychology of Popular Media Culture, 5(4), 1-17. https://doi.org/10.1037/ppm0000133
https://doi.org/10.1037/ppm0000133...
), whose results indicated that the use of Facebook was positively related to the internalization of beauty ideals, but it was not related to body satisfaction; and that of Flynn (2016Flynn, M. A. (2016). The Effects of Profile Pictures and Friends' Comments on Social Network Site Users' Body Image and Adherence to the Norm. Cyberpsycholy, Behavior, and Social Network, 19(4), 239-45. http://doi.org/10.1089/cyber.2015.0458
http://doi.org/10.1089/cyber.2015.0458...
), in which exposure to images of ideal bodies on Facebook did not generate significant effects on body self-image. It is also worth noting that in the study by Slater et al. (2017Slater, A., Varsani, N., & Diedrichs, P. C. (2017). #fitspo or #loveyourself? The Impact of Fitspiration and Self-Compassion Instagram Images on Women's Body Image, Self-Compassion, And Mood. Body Image, 22(1), 87-96. http://dx.doi.org/10.1016/j.bodyim.2017.06.004
http://dx.doi.org/10.1016/j.bodyim.2017....
), the images that contained quotes of self-compassion had a positive impact on the body satisfaction of the evaluated participants. The meaning of the term self-compassion mentioned in the study is "the individual's ability to recognize and accept that all human beings have imperfections and will find themselves, at different times in their lives, in situations where they will feel inadequate". Studies carried out by Cohen et al. (2019) and Slater et al. (2019), showed that body images posted positively can be beneficial to avoid body dissatisfaction.

Among the negative repercussions found in the studies, we can highlight that exposure to social networks: (a) increased levels of dissatisfaction with body self-image, (b) influenced the body type that users would like to have, translated by the thin body considered ideal, (c) increased levels of negative mood, especially after exposure to “ideal” body images of web-celebrities, (d) reduced levels of self-esteem, and (e) was positively associated with symptoms of eating disorders.

Discussion

The aim of the present study was to conduct an integrative review of the growing body of research that investigated the repercussions of the use of social networks on the body image of their users. This integrative literature review pointed out that, in almost all the studies analyzed, social networks had a negative impact on their users' body image; and that even when social networks did not directly interfere with body image, their use had a negative impact on the mood and self-esteem of these individuals, variables that are directly related to body satisfaction.

Satisfaction with body image can be understood as a process that brings together not only biological aspects, but also involves emotional aspects. It is a multidimensional phenomenon, with emphasis on the evaluative dimensions (difference between the current body and the body considered ideal) and affective (how much the individual suffers due to this change) (Frost & Mckelvie, 2004Frost, J., & Mckelvie, S. (2004). The Relationship of Self-Esteem and Body Satisfaction to Exercise Activity for Male and Female Elementary School, High School, and University Students. The Online Journal of Sport Psychology, 7(4), 36-44. ; Sato et al., 2011Sato, P. M., Timerman, F., Fabbri, A. D., Scagliusi, F. B., & Kotait, M. S. (2011). A Imagem Corporal nos Transtornos Alimentares: Como O Terapeuta Nutricional Pode Contribuir para O Tratamento [Body Image in Eating Disorders: How The Nutritional Therapist Can Contribute to Treatment]. In M. Alvarenga, F. B. Scagliusi, & S. T. Philippi (Eds.). Nutrição e transtornos alimentares - avaliação e tratamento. Manole.). The frequent exposure to images of idealized bodies published in the media, and the discrepancy of the ideals of beauty built by society in face of the body reality of most people, increase the chances of dissatisfaction with their size and body shape, which can trigger negative mood states, low self-esteem and eating disorders (Hawkins et al., 2004Hawkins, N., Richards, P. S., Granley, H. M., & Stein, D. M. (2004). The Impact of Exposure to The Thin-Ideal Media Image on Women. Eating Disorders, 12, 35-50. http://doi.org/10.1080/10640260490267751
http://doi.org/10.1080/10640260490267751...
; Moor, 2009Moor, A. (2009). Full of Power: The Relation between Women’s Growing Social Power and The Thin Female Beauty Ideal. Radical Psychology: A Journal of Psychology, Politics, & Radicalism, 8, 1- 14. ).

Despite the findings showing that in almost all studies there was a negative impact of the use of social networks on body satisfaction, it is worth mentioning that in the study by Slater et al. (2017Slater, A., Varsani, N., & Diedrichs, P. C. (2017). #fitspo or #loveyourself? The Impact of Fitspiration and Self-Compassion Instagram Images on Women's Body Image, Self-Compassion, And Mood. Body Image, 22(1), 87-96. http://dx.doi.org/10.1016/j.bodyim.2017.06.004
http://dx.doi.org/10.1016/j.bodyim.2017....
), the authors found that images containing quotes of self-compassion had a positive impact on the body satisfaction of the evaluated participants, with higher levels of body appreciation and lower levels of negative mood, signaling that the repercussions generated on body satisfaction and positive or negative mood seem to be related to the type of message and image to which the individual is exposed. Even the type of activity that the person performs on social networks can generate different repercussions in terms of body satisfaction, as shown in the study by Meier and Gray (2014Meier, E. P., & Gray, J. (2014). Facebook Photo Activity Associated with Body Image Disturbance in Adolescent Girls. Cyberpsychol Behavior and Social Network, 17(4), 199-206. http://doi.org/10.1089/cyber.2013
http://doi.org/10.1089/cyber.2013...
), who found that only the time spent on Facebook specifically in photographic activities (which include, predominantly, observation of body images of other peers), and not the total time spent on this platform, was associated with greater body dissatisfaction, desire for thinness and internalization of the ideal lean body.

The relationship between media and body dissatisfaction seems to be mediated by Social Comparison, specifically by comparing appearance. Individuals in general, and women in particular, tend to regularly assess their appearance by comparing themselves with other peers, and there is a tendency for the greater the comparison of appearances, the greater the body dissatisfaction (Leyahey et al., 2007; Myers & Crowther, 2009Myers, T., & Crowther, J. (2009). Social Comparison as A Predictor of Body Dissatisfaction: A Meta-Analytic Review. Journal of Abnormal Psychology, 118(4), 683-698. http://doi.org/10.1037/a0016763
http://doi.org/10.1037/a0016763...
). With the use of social networks, there are many opportunities that users have to compare their bodies with body standards considered ideal, which are widely disseminated in this type of media and, consequently, to develop and/or increase levels of dissatisfaction with their own body, since these patterns are exclusive, unreal and do not encompass the great diversity of body shapes presented by the population.

In addition to the negative repercussions on body image, some studies have also observed negative repercussions on the mood state (Slater et al., 2019Slater, A., Cole, N., & Fardouly, J. (2019). The Effect of Exposure to Parodies of Thin-Ideal Images on Young Women’s Body Image and Mood. Body Image, 29, 82-89. https://doi.org/10.1016/j.bodyim.2019.03.001
https://doi.org/10.1016/j.bodyim.2019.03...
; Mills et al. , 2018Mills, J. S., Musto, S., Williams, L., & Tiggemann, M. (2018). “Selfie” Harm: Effects on Mood and Body Image in Young Women. Body Image, 27, 86-92. https://doi.org/10.1016/j.bodyim.2018.08.007
https://doi.org/10.1016/j.bodyim.2018.08...
; Slater et al., 2017Slater, A., Varsani, N., & Diedrichs, P. C. (2017). #fitspo or #loveyourself? The Impact of Fitspiration and Self-Compassion Instagram Images on Women's Body Image, Self-Compassion, And Mood. Body Image, 22(1), 87-96. http://dx.doi.org/10.1016/j.bodyim.2017.06.004
http://dx.doi.org/10.1016/j.bodyim.2017....
; Fardouly et al., 2015Fardouly, J., Diedrichs, P. C., Vartanian, L. R., & Halliwell, E. (2015). Social Comparisons on Social Media: The Impact of Facebook on Young Women's Body Image Concerns and Mood. Body Image, 13, 38-45. http://dx.doi.org/10.1016/j.bodyim.2014.12.002
http://dx.doi.org/10.1016/j.bodyim.2014....
; Tiggemann & Zaccardo, 2016Tiggemann, M., & Zaccardo, M. (2016). 'Strong Is the New Skinny': A Content Analysis of #fitspiration Images on Instagram. Journal of Health Psychology, 1-9. https://doi.org/10.1177/1359105316639436
https://doi.org/10.1177/1359105316639436...
), in self-esteem (Tiggemann & Zaccardo, 2016Tiggemann, M., & Zaccardo, M. (2016). 'Strong Is the New Skinny': A Content Analysis of #fitspiration Images on Instagram. Journal of Health Psychology, 1-9. https://doi.org/10.1177/1359105316639436
https://doi.org/10.1177/1359105316639436...
; Strubel et al. , 2016Strubel, J., Petrie, T. A., & Pookulangara, S. (2016). “Like” Me: Shopping, Self-Display, Body Image and Social Networking Sites. Psychology of Popular Media Culture, 5(4), 1-17. https://doi.org/10.1037/ppm0000133
https://doi.org/10.1037/ppm0000133...
) and in the eating behavior of participants using social networks (Griffths et al., 2018Griffiths, S., Murray, S. B., Krug, I., & McLean, S. A. (2018). The Contribution of Social Media to Body Dissatisfaction, Eating Disorder Symptoms, And Anabolic Steroid Use Among Sexual Minority Men. Cyberpsychology, Behavior, and Social Networking, 21(3), 149-156. http://doi.org/10.1089/cyber.2017.0375
http://doi.org/10.1089/cyber.2017.0375...
; McLean et al., 2015McLean, S. A., Paxton, S. J., Wertheim, E. H., & Masters, J. (2015). Photoshopping The Selfie: Self-Photo Editing and Photo Investment Are Associated with Body Dissatisfaction in Adolescent Girls. International Journal of Eating Disorders, 48(8), 1132-1140. http://doi.org/10.1002/eat.22449
http://doi.org/10.1002/eat.22449...
; Smith et al ., 2013Smith, A. R., Hames, J. L., & Joiner, T. E. Jr. (2013). Status Update: Maladaptive Facebook Usage Predicts Increases in Body Dissatisfaction and Bulimic Symptoms. Journal of Affective Disorders, 149(1-3), 235-40. https://doi.org/10.1016/j.jad.2013.01.032
https://doi.org/10.1016/j.jad.2013.01.03...
). These results indicate the extent of the emotional damage that may result from their use, and the association between these losses and body dissatisfaction, which is known to favor the development of eating disorders, low self-esteem, anxiety, depression and reduced quality of life (Souza & Alvarenga, 2016Souza, A. C., & Alvarenga, M. S. (2016). Insatisfação com A Imagem Corporal em Estudantes Universitários- Uma Revisão Integrativa [Body Dissatisfaction among University Students - An Integrative Review]. Jornal Brasileiro de Psiquiatria, 65(3), 286-99. http://dx.doi.org/10.1590/0047-2085000000134
http://dx.doi.org/10.1590/0047-208500000...
). Since being within the body standards required by today's society seems to confer a sense of belonging, self-confidence, power and status, generating positive feelings that are related to health and well-being (Souza et al., 2013Souza, M. R. R., Oliveira, J. F., Nascimento, E. R., Carvalho, E. S. S. (2013). Droga de corpo! Imagens e Representações do Corpo Feminino em Revistas Brasileiras [Damn Body! Images and Representations of the Female Body in Brazilian Magazines]. Revista Gaúcha de Enfermagem, 34(2), 62-69. http://dx.doi.org/10.1590/S1983-14472013000200008
http://dx.doi.org/10.1590/S1983-14472013...
), being out of these patterns end up generating the opposite effect.

The female audience seems to be more susceptible to media influences on body satisfaction (Ogden, 1996Ogden, J. (1996). A Vez do Gordo? Desfazendo O Mito da Dieta [The Fat One’s Turn? Unraveling the Diet Myth]. Imago.; Gonçalves & Martinez, 2014Gonçalves, V. O., & Martinez, J. P. (2014). Imagem corporal de adolescentes: um estudo sobre as relações de gênero e influência da mídia [Body Image of Adolescents: A Study on Gender Relations and Influence of The Mass Media]. Comunicação & Informação, 17(2), 139-154. https://doi.org/10.5216/31792
https://doi.org/10.5216/31792...
; Souza & Alvarenga, 2016Souza, A. C., & Alvarenga, M. S. (2016). Insatisfação com A Imagem Corporal em Estudantes Universitários- Uma Revisão Integrativa [Body Dissatisfaction among University Students - An Integrative Review]. Jornal Brasileiro de Psiquiatria, 65(3), 286-99. http://dx.doi.org/10.1590/0047-2085000000134
http://dx.doi.org/10.1590/0047-208500000...
), even when it comes to social networks, which may justify the fact that most studies analyzed in this review were made with women. Most media dictate and teach how women should be: beautiful, thin, modern, desired by men and envied by other women, as well as having style and being connected to the latest trends. Consequently, women become more susceptible to these stereotypes of beauty and behavior, striving to the maximum to achieve the desired physical excellence and acceptable behaviors by society (Silva et al., 2016Silva, J. M., Araújo, L. L., Silva, M. M., & Paiva, M. S. (2016, julho). A Influência da Mídia na Construção do Feminino: O Caso “Bela, Recatada e do Lar” [The Influence of The Media in The Construction of The Feminine: The Case of “Beautiful, Modest and Housewife”]. Intercom -Sociedade Brasileira de Estudos Interdisciplinares da Comunicação XVIII Congresso de Ciências da Comunicação na Região Nordeste, Caruaru, PE, Brasil. ).

However, it is important to consider that men are not immune to the influence of social networks on body image. The study by de Vries et al. (2016De Vries, D. A., Peter, J., de Graaf, H., & Nikken, P. (2016). Adolescents' Social Network Site Use, Peer Appearance-Related Feedback, and Body Dissatisfaction: Testing a Mediation Model. Journal of Youth and Adolescence, 45(1), 211-24. http://doi.org/10.1007/s10964-015-0266-4
http://doi.org/10.1007/s10964-015-0266-4...
), for example, showed that the frequent use of social networks predicts greater body dissatisfaction among participants of both sexes; and the work of Abbas and Karadavut (2017Abbas, O. L., & Karadavut, U. (2017). Analysis of the Factors Affecting Men's Attitudes Toward Cosmetic Surgery: Body Image, Media Exposure, Social Network Use, Masculine Gender Role Stress and Religious Attitudes. Aesthetic Plastic Surgery, 41(16), 1454-1462. http://doi.org/10.1007/s00266-017-0882-3
http://doi.org/10.1007/s00266-017-0882-3...
), carried out only with male individuals, concluded that the frequent use of social networks, the greater time spent on television and lower levels of body satisfaction were predictive factors for men wishing to perform cosmetic surgeries, indicating that men are also influenced by the content of social networks. The work by Griffths et al. (2018Griffiths, S., Murray, S. B., Krug, I., & McLean, S. A. (2018). The Contribution of Social Media to Body Dissatisfaction, Eating Disorder Symptoms, And Anabolic Steroid Use Among Sexual Minority Men. Cyberpsychology, Behavior, and Social Networking, 21(3), 149-156. http://doi.org/10.1089/cyber.2017.0375
http://doi.org/10.1089/cyber.2017.0375...
) also showed that the greater frequency of the use of social media (in particular Facebook, Instragram and Snapchat) corresponded to greater concerns about body image and symptoms of eating disorders.

The year of publications indicates that the use of social networks is a recent phenomenon. Most published studies are concentrated in the years 2016 and 2017, and the oldest year of publication dates from 2013. The platforms most searched by the authors were Facebook, created in 2004, followed by Instagram, created in 2010. Despite Facebook having been created in 2004, its last major expansion occurred in 2006, with the extension of access permission to any internet user over the age of 13 and with a valid email address (Correia & Moreira, 2014Correia, P. M. A. R., & Moreira, M. F. R. (2014). Novas Formas de Comunicação: História do Facebook- Uma História Necessariamente Breve [New Forms of Communication: Facebook History - A Necessarily Brief History]. ALCEU, 14(28), 168- 187.). The use of social networks is an important part of the contemporary life style, disseminating values, concepts and norms, and can both influence values and aesthetic standards incorporated by society and transmit and reinforce social ideals related to the body (Furtado, 2009Furtado, E. R. G. (2009). Representações Sociais do Corpo, Mídia e Atitudes [Social Representations of the Body, Media and Attitudes]. [Doctoral Dissertation, Federal University of Santa Catarina]. Institutional Repository UFSC. http://repositorio.ufsc.br/xmlui/handle/123456789/92473
http://repositorio.ufsc.br/xmlui/handle/...
). The numbers of social networks reveal to us the dimension reached by these services in the context of the internet, despite being a recent phenomenon. It is estimated that the number of users who access Facebook and Instagram daily is around 400 million worldwide (Rocha et al., 2011; Chou & Edge, 2012).

It is worth mentioning the fact that 96.8% of the studies that make up the corpus of this review are international, with only one national study published on the theme in 2017 (Lira et al., 2017Lira, A. G., Ganen, A. P., Lodi, A. S., & Alvarenga M. S. (2017). Uso de Redes Sociais, Influência da Mídia E Insatisfação com A Imagem Corporal de Adolescentes Brasileiras [Social Media Consume, Media Influence and Body Dissatisfaction among Brazilian Female Adolescents]. Jornal Brasileiro de Psiquiatria, 66(3), 164-171. http://dx.doi.org/10.1590/0047-2085000000166
http://dx.doi.org/10.1590/0047-208500000...
). Although we live in a globalized era, the importance of cultural influences in the construction of both body image and satisfaction should not be disregarded, that is, culture plays a fundamental role in the way the individual perceives and desires their body image (Alves et al., 2009Alves, D., Pinto, M., Alves, S., Mota, A., & Leirós, V. (2009). Cultura e Imagem Corporal. Motricidade [Culture and Body Image], 5(1), 1-20. ). In this sense, some caution is necessary in generalizing the findings made for all populations, especially when it comes to very different cultures.

Debates that aim to encompass reflections on corporeality, culture and advertising influences as potential sources in the constitution of a subjectivity not only individual, but also collective, have been advancing in literature, including Brazilian culture (Tilio, 2014Tilio, R. (2014). Padrões e Estereótipos Midiáticos na Formação de Ideais Estéticos em Adolescentes do Sexo Feminino [Media Standards and Stereotypes and The Formation of Aesthetic Ideals in Female Teenage Subjects]. Revista Ártemis, 18(1), 147-159. https://doi.org/1 0.15668/1807-8214/artemis.v18n1p147-159
https://doi.org/1 0.15668/1807-8214/arte...
; Goldenberg, 2011Goldenberg, M. (2011). Afinal, O Que Quer A Mulher Brasileira? [After All, What Does the Brazilian Woman Want?]. Psicologia Clínica, 23(1), 47-64.; Goulart, 2000Goulart, C. M. (2000). A Apropriação da Linguagem Escrita e O Trabalho Alfabetizador na Escola [The Appropriation of The Written Language and The Laboratory Work at School]. Cadernos de Pesquisa, 110, 157-175. ; Miranda, 2007Miranda, G. L. (2007). A História da Evolução da Mídia no Brasil e no Mundo [The History of Media Evolution in Brazil and in the World]. [Undergraduate Thesis, Centro Universitário de Brasília]. uNIceub Repository. https://repositorio.uniceub.br/jspui/bitstream/123456789/1265/2/20266495.pdf
https://repositorio.uniceub.br/jspui/bit...
; Santolin, 2012Santolin, C. B. (2012). O Nascimento da Obesidade: Um Estudo Genealógico do Discurso Patologizante [The Birth of Obesity: A Genealogical Study of Pathological Discourse] [Master’s Thesis, Federal University of Pelotas]. http://cev.org.br/arquivo/biblioteca/4031636.pdf
http://cev.org.br/arquivo/biblioteca/403...
). However, the great scarcity of studies in the national scenario that explore the repercussions of social networks on the body image of their users points to the need for the development of studies on this topic in the country, in order to advance in relation to their understanding.

Final Considerations

This study offers a series of information about the repercussions of social networks on the body image of their users, and contributes to expand the still small, but growing, body of studies that aim to broaden the understanding of the relationships between the use of social networks and body image. This literature review also made it possible to identify that social networks have a predominantly negative impact on their users' body image. It is worth remembering that this repercussion seems to be related to the type of image and message that is being disseminated, and also to the activities carried out during the use of these platforms, signaling the complexity of the theme.

The results found in the present review suggest that the (increasingly) thin body, excessively widespread in the media, is a strong influence factor in the self-perception of body image, and in the internalization of this body ideal, with incorporation or acceptance of its value, being able to affect not only attitudes, but also the personal behavior of the subjects (Cafri et al., 2005Cafri, G., Yamamiya, Y., Brannick, M., & Thompson, J. K. (2005). The Influence of Sociocultural Factors on Body Image: A Meta-Analysis. Clinical Psychology: Science and Practice, 12, 421-433. https://doi.org/10.1093/clipsy/bpi053
https://doi.org/10.1093/clipsy/bpi053...
). In addition, it can generate distortions in the perception that individuals have in relation to their own bodies, as well as the bodies of other people, generating a bodily relativization, causing bodies that were previously considered "normal" to be seen as “fat”, and bodies that were synonymous with hunger, scarcity and even disease, are desired and seen as beautiful.

The relevant literature review evaluated articles indexed in databases that reach vast literature in the national and international scope, and included renowned journals in the health area, but did not cover all existing databases. Despite this, the studies analyzed indicate that social networks have a negative impact on their users' body image, increasing levels of body dissatisfaction. Based on these considerations, the importance of conducting research on this thematic axis is highlighted, notably on the national scene, given its current scarcity. Better understanding of this phenomenon is relevant, since it can support the establishment of timely interventions in order to minimize the negative repercussions of social networks not only on body satisfaction, but also on the mental and physical health of their users.

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  • *
    This study was funded in part by Fundação de Amparo à Pesquisa do Estado de Minas Gerais (FAPEMIG; APQ-00071-18).

Publication Dates

  • Publication in this collection
    11 Jan 2021
  • Date of issue
    2020

History

  • Received
    06 Feb 2018
  • Reviewed
    18 Jan 2019
  • Accepted
    23 Dec 2019
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