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Acoustics of persuasion: a systematic review of prosodic features on the communicative attitudes of confidence

Acústica da persuasão: uma revisão sistemática de aspectos prosódicos na atitude comunicativa de confiança

ABSTRACT

Purpose: To review the literature regarding prosodic acoustic features found in communicative attitudes related to confidence, certainty, and persuasion. Method: A systematic review was carried out in the databases VHL, Web of Science, Science Direct, SciELO, and SCOPUS with no temporal restriction. Data Extraction: The data from each article was extracted based on the STROBE Statement checklist. To analyze the prosodic variables, the data were subdivided according to Couper-Kuhlen’s (1986) theoretical assumptions, and the variables were grouped into “temporal organization of speech,” “intensity,” and “pitch”. Conclusion: The data suggested that there are relevant but not consensual variables to characterize a persuasive speech and some variables can be considered as positive, negative, or neutral in different language contexts. The variables that stand out as relevant and are characteristic of the persuasive or confidant speech were faster speech speed and higher intensity. The only negative variable that stood out regarding persuasion was the increase in pitch.

Keywords:
persuasion; prosody; communication; acoustics; speech

RESUMO

Objetivo: revisar a literatura sobre características acústicas prosódicas encontradas em atitudes comunicativas relacionadas à confiança, certeza ou persuasão. Método: Foi realizada uma revisão sistemática nas bases de dados BVS, Web of Science, Science Direct, SciELO e SCOPUS sem restrição temporal. Extração de dados: os dados de cada artigo foram extraídos com base na lista de verificação da instrução STROBE. Para analisar as variáveis prosódicas, os dados foram subdivididos a partir do pressuposto teórico de Couper-Kuhlen (1986) e as variáveis foram agrupadas em “organização temporal da fala”, “intensidade” e “variação melódica”. Conclusão: Os dados sugerem que existem variáveis relevantes, mas não consensuais, para caracterizar um discurso persuasivo e algumas variáveis podem ser consideradas positivas, negativas ou neutras em diferentes contextos de linguagem. As variáveis que se destacam como relevantes e características do discurso persuasivo ou confiante são maior velocidade de fala e maior intensidade. A única variável negativa que se destacou em relação à persuasão foi o aumento do pitch.

Palavras-chave:
persuasão; prosódia; comunicação; acústica; discurso

1. Introduction

Humans communicate using a complex system that involves non-verbal and verbal features (Chomsky, 1975Chomsky, N. (1975). Reflections on Language. Random House.; Couper-Kuhlen, 1986Couper-Kuhlen, E. (1986). An introduction to English prosody. Edward Arnold. ; Mozziconacci, 2001Mozziconacci, S. (2001). Emotion and attitude conveyed in speech by means of prosody. Sonthofen. ; Hardcastle et al., 2012). Gestures and face expressions are part of the non-verbal communication elements (Hardcastle et al., 2012; Pouw et al., 2017Pouw, W. T. J. L., Van Gog, T., Zwaan, R. A., & Paas, F. (2017). Are gesture and speech mismatches produced by an integrated gesture-speech system? A more dynamically embodied perspective is needed for understanding gesture-related learning. Behavioral and Brain Sciences, 40(68). https://doi.org/10.1017/S0140525X15003039.
https://doi.org/10.1017/S0140525X1500303...
). Additionally, dress style, or stance may influence how the speaker is perceived by others (Mehrabian, 1969Mehrabian, A. (1969). Significance of posture and position in the communication of attitude and status relationships. Psychological Bulletin, 71(5), 359-372. https://doi.org/10.1037/h0027349.
https://doi.org/10.1037/h0027349...
; Barnard, 2013Barnard, M. (2013). Fashion as communication, 2nd ed. Routledge. https://doi.org/10.4324/9781315013084.
https://doi.org/10.4324/9781315013084...
; 2014Barnard M. (2014). Fashion theory: an introduction. Loughborough: Routledge. https://doi.org/10.4324/9780203862100.
https://doi.org/10.4324/9780203862100...
), so we could also view such aspects as a form of communication.

Segmental and suprasegmental phonation aspects are a part of verbal communication (Couper-Kuhlen, 1986Couper-Kuhlen, E. (1986). An introduction to English prosody. Edward Arnold. ; Hardcastle et al, 2012). In the field of Speech-Language Pathology, the improvement of communicative performance makes use of linguistic techniques related to prosody and oratory with the purpose of developing skills related to communicative functionality. Our study focuses on the communicative aspects surrounding prosody, particularly how attitudinal prosody is conveyed.

Prosodic features can alter linguistic interpretation of the same segmental text (Fónagy, 2003Fónagy, I. (2003). Des fonction de l’intonation: Essai de synthèse. Flambeau, 29, 1-20.), and this can be done voluntarily or not (Petty& Cacioppo, 1986Petty, R., & Cacioppo, J. (1986). The elaboration likelihood model of persuasion. In Communication and persuasion: Central and peripheral routes to attitude change. New York: Springer-Verlag, 1-24.). From the perspective of Sperber and Wilson’s relevance theory (Petty& Cacioppo, 1986Petty, R., & Cacioppo, J. (1986). The elaboration likelihood model of persuasion. In Communication and persuasion: Central and peripheral routes to attitude change. New York: Springer-Verlag, 1-24.), prosody provides information unintentionally and intentionally, and the latter may happen covertly or overtly (Wilson& Wharton, 2006Wilson, D., & Wharton, T. (2006). Relevance and prosody. Journal of Pragmatics, 38(10), 1559-1579. https://doi.org/10.1016/j.pragma.2005.04.012.
https://doi.org/10.1016/j.pragma.2005.04...
). Intentional covert prosodic effects are the ones in which the speaker intentionally lets a message be conveyed to the receptor, but not directly. On the other hand, intentional overt prosodic effects are direct and openly intentional; they convey exactly what the speaker wants to say without ambiguity (Petty & Cacioppo, 1986Petty, R., & Cacioppo, J. (1986). The elaboration likelihood model of persuasion. In Communication and persuasion: Central and peripheral routes to attitude change. New York: Springer-Verlag, 1-24.; Petty, 2018).

Attitudes are cognitively monitored internal states, with a communicative purpose that only exists and is expressed in the listener’s presence. This occurs because attitudes implicitly involve an action towards someone else, that is, the speaker is always expressing himself/herself towards the listener in a condescending, friendly, etc. way. (Zhao et al., 2018Zhao, L., Dehé, N., & Murphy, V. A. (2018) From pitch to purpose: The prosodic-pragmatic mapping of [I+verb] belief constructions in English and Mandarin. Journal of Pragmatics, 123, 57-77. https://doi.org/10.1016/j.pragma.2017.10.015.
https://doi.org/10.1016/j.pragma.2017.10...
). An attitude is a controlled and conscious determined behavior consisting of intellectual and moral components. Emotions, on the other hand, escape from speakers’ control - they are individual psychic manifestations. In this sense, irony, doubt, certainty, and approval are examples of attitudes, while joy, sadness, and anguish are seen as emotions (Jiang & Pell, 2017Jiang, X., & Pell, M. D. (2017). The sound of confidence and doubt. Speech Communication, 88, 106-126. https://doi.org/10.1016/j.specom.2017.01.011.
https://doi.org/10.1016/j.specom.2017.01...
).

It is known that prosody effects are highly dependent on the context (Zhao et al., 2018Zhao, L., Dehé, N., & Murphy, V. A. (2018) From pitch to purpose: The prosodic-pragmatic mapping of [I+verb] belief constructions in English and Mandarin. Journal of Pragmatics, 123, 57-77. https://doi.org/10.1016/j.pragma.2017.10.015.
https://doi.org/10.1016/j.pragma.2017.10...
). They are influenced by the context and interact on the message interpretation level. The same prosodic input has various effects depending on how it is used. To minimize such trends, attitudinal prosody studies have been trying to eliminate context bias by providing a single text to all participants in experiments (Jiang & Pell, 2016Jiang, X., & Pell, M. D. (2016). Neural responses towards a speaker’s feeling of (un)knowing. Neuropsychologia, 81, 79-93. https://doi.org/10.1016/j.neuropsychologia.2015.12.008.
https://doi.org/10.1016/j.neuropsycholog...
). This kind of research allows us to better understand the organization of prosodic features in attitudes by interpreting their communicative mechanisms and their relevance to human performance.

A key issue in studying persuasion is the vast quantity of theories in social sciences developed to try to understand how people are influenced by someone or something (Petty & Cacioppo, 1986Petty, R., & Cacioppo, J. (1986). The elaboration likelihood model of persuasion. In Communication and persuasion: Central and peripheral routes to attitude change. New York: Springer-Verlag, 1-24.; Petty, 2018). Although it is an extremely interesting and relevant point, this paper will focus on speakers’ attitudes conceptually related to persuasion, namely certainty and feeling of knowledge.

Prosody can be studied from a phonetic or a phonological perspective. From a phonetic point of view, prosody is composed of three main features: pitch (fundamental frequency), intensity, and speech temporal organization (temporal measures) (Blakemore, 1987Blakemore, D. (1987). Semantic constraints on relevance. Basil Blackwell.). Considering the relevance of prosody to pragmatics, especially when it correlates with attitudes, the aim of this study is to examine the following question: what are the acoustic prosodic characteristics found in persuasive communicative attitudes in adults?

2. Method

Search strategy. Relevant studies were identified in the electronic literature databases Virtual Health Library (VHS), Web of Science, Science Direct, SciELO, and SCOPUS. No time restrictions were considered. The search terms were previously discussed by the group and classified using the DeCS-Health Sciences Descriptors section of the VHL. Then, to identify eligible publications, the following combination of keywords and Mesh Terms was entered in the topic/subject fields of the databases: (prosody OR “speech rate” OR pitch OR intonation) AND (confidence OR persuasion OR certainty OR doubt OR uncertainty OR knowledge). The last search was performed in April 2018.

Selection of publications. After the search, the references were imported to Mendeley to remove duplicates and their titles and abstracts were reviewed to determine the full-text reading selection. Full-text reading of selected articles was conducted by two members of the research team to decide upon eligibility for inclusion. In case of disagreement about the inclusion of a certain paper, an independent third member also assessed the paper, and the final decision was based on a majority vote.

An adaptation of the PICO framework was used in this review to define the population, context and/or problem situation (P); the variables (V), and the desired outcomes (O).

Inclusion criteria. Studies were included if they were (1) dealing with the relationship between prosodic acoustic characteristics in communicative attitudes and persuasion, (2) written in English, Portuguese or Spanish, and (3) were available in full text at Portal de Periódicos CAPES, a Brazilian online research library.

Exclusion criteria. Papers were excluded if they (1) included participants under 18 years old, (2) reported on single-case studies, reviews, books, commentaries, letters to the editor, bibliographic review, and unpublished dissertations, or (3) were written in languages other than the selected ones.

Data analysis. Data from each publication was collected and summarized in a standardized table based on the STROBE Statement checklist (Malta et al., 2010Malta, M., Cardoso, L. O., Bastos, F. I., Magnanini, M. M. F., & Silva, C. M. F. P. D. (2010). STROBE initiative: guidelines on reporting observational studies. Revista de Saúde Publica, 44(3), 559-565. https://doi.org/10.1590/S0034-89102010000300021.
https://doi.org/10.1590/S0034-8910201000...
) namely, title, year of publication, journal, authors, and country of origin, identification of the background, objectives, and speech corpus data measurement. The variables were grouped into temporal organization of speech, intensity, and pitch. The prosodic variables were then subdivided (Couper-Kuhlen, 1986Couper-Kuhlen, E. (1986). An introduction to English prosody. Edward Arnold. ). Within the temporal organization of the discourse, the following variables were listed: speech rate, pauses, and hesitations (Celeste & Reis, 2013Celeste, L. C., & Reis, C. (2013b). Expressão de certeza e dúvida na gagueira: estudo dos aspectos temporais da fala. Revista CEFAC, 15, 1609-1620. https://doi.org/10.1590/S1516-18462012005000060.
https://doi.org/10.1590/S1516-1846201200...
). The prosodic subdivisions (Couper-Kuhlen, 1986Couper-Kuhlen, E. (1986). An introduction to English prosody. Edward Arnold. ) had to be later read and subdivided into more specific variables, since some subdivisions appeared only after analysis (Table 1).

Table 1
Specific variables of the prosodic feature analyzed from the theoretical assumption of Couper-Kuhlen (1986Couper-Kuhlen, E. (1986). An introduction to English prosody. Edward Arnold. ).

Geographic and temporal data analyses of the articles were also carried out. The temporal analysis was quantitative and considered the year of publication and, as for the geographic analysis, the country of origin or the university of the main author were included for consideration. Statistics. The Shapiro-Wilk normality test was used to determine the data’s normal distribution. For comparison between non-parametric groups, the Mann-Whitney U test was applied.

3. Results

The initial search yielded 684 articles and 65 duplicates were removed after being imported to Mendeley. After revision of the titles and abstracts, 466 articles were excluded. Full-text access was evaluated, and another 102 articles were excluded. The remaining 51 papers were read, and 30 texts were excluded for dealing with other aspects of the communicative performance or not presenting acoustic features. Ultimately, 21 articles were included in the review.

The studies were conducted in nine different countries and were published between 1973 and 2018. The countries that produced the most articles were Canada (n=6) and the United States (n=5), followed by Brazil (n=3). In the 21st century, other countries contributed one publication and the number of publications increased (n=18) (Table 2). Figure 1 shows the geospatial and temporal surface view of the distribution of the publications by decades.

Table 2
General data of the 21 analyzed papers

Figure 1
Geospatial and temporal surface view

Among the 21 remaining papers, 12 were about speech perception and two about speech production. Seven of them dealt with both speech perception and production. The distribution/number of participants in the groups was different (U=330.5; p=0.0024) and more prominent in the perception (CI=-145.9) than in the production (CI=-29.1) side. It is noteworthy that in perception studies, the samples were bigger and had greater variability (Figure 2).

Figure 2
Distribution of the participants in production and perception studies. The perception studies showed a bigger sample and a broader distribution of participants.

These numbers were not under a normal distribution for either production (w=0.39459 and p=0.00) or perception (w=0.7801 and p=0.00) studies. Participants came from different contexts (college students, members of Congress, stutterers), were native or non-native speakers, and the evaluated samples of speech production or perception were uniform or varied by participant (a specific utterance or connected speech) (Table 3).

Table 3
Methodological details of the selected studies

The variables analyzed in the 21 remaining papers were divided into three settings: “speech temporal organization,” “intensity,” and “pitch”. In all settings there were positive, negative, and neutral effects on persuasion. The most associated variable with a positive effect on persuasion was “increased mean intensity” (n=5), followed by “higher speech rate” or “faster speech rate” and “increased F0 range” or “increased variation in pitch” (n=4 each). The negative effect on persuasion was represented by “high mean F0” (n=6), “lower speech rate,” and “disfluencies” (n=4, each), followed by “rising pitch” or “rising intonation” (n=3). The main findings and conclusions of the studies are summarized in Tables 4 and 5.

Table 4
Results and conclusions of the 21 remaining papers about prosodic variables of the attitudinal expressions related to persuasion.

Table 5
Prosodic variables analyzed by the 21 remaining papers and their effects on persuasion.

Interestingly, the effects of some variables on persuasion were presented as positive and negative (“lower speech rate” and “high mean F0”), or as positive and neutral (“higher” or “faster speech rate” and “increased mean intensity”), or as any of the options (“lower speech rate”, “increased F0 range” or “increased variation in pitch” and “lower mean F0”).

4. Discussion

Researchers have investigated the variables that transmit communicative attitudes to listeners and signal whether something is important. Voice conveys information beyond the content of the communication, since intentions are often associated with differences in prosodic and vocal characteristics (Guyer et al., 2018Guyer, J. J., Fabrigar, L. R., & Vaughan-Johnston, T. I. (2018). Speech Rate, Intonation, and Pitch: Investigating the Bias and Cue Effects of Vocal Confidence on Persuasion. Personality and Social Psychology Bulletin, 45(3). https://doi.org/10.1177/0146167218787805.
https://doi.org/10.1177/0146167218787805...
).

The aim of this study was to identify and analyze the acoustic prosodic features linked to persuasion in communicative attitudes. It is noteworthy that the data are controversial, which can probably be explained by social and ethnographic contexts that can affect an audience’s perception. However, while the oral component in different speech settings is analyzed, vocal characteristics are not always present (Guyer et al., 2018Guyer, J. J., Fabrigar, L. R., & Vaughan-Johnston, T. I. (2018). Speech Rate, Intonation, and Pitch: Investigating the Bias and Cue Effects of Vocal Confidence on Persuasion. Personality and Social Psychology Bulletin, 45(3). https://doi.org/10.1177/0146167218787805.
https://doi.org/10.1177/0146167218787805...
).

It is commonly accepted that effective communication skills are the key to successful outcomes, and online papers on the subject have been available since the seventies. We found more than 600 publications that fit the search criteria, but only 21 fit the specified criteria for this study. The 21stcentury enlarged these numbers, but it is possible to affirm that studies began in the 1970s and the 1980s brought no contributions, even though publishing progressively increased. Despite increased access to different technologies for analysis, the numbers are not impressive until the last decade, when they double.

While Canada has had a consistent production over the years, Brazil is the country in Latin America with the largest number of publications, which clearly highlights the importance of encouraging and reinforcing studies within this scope, as in this region there are different spoken languages, different vocal psychodynamics and cultures, which should be respected in this kind of study. This is also the case in Africa, Asia, and Oceania, all of them with little published research on the subject.

The findings from this review, summarized in Tables 3, 4, and 5, suggest that the studies were conducted under different methodologies and focused on different variables. Interestingly, most of the studies (n=19) evaluated the perceptive aspects of persuasion and confidence. Despite their constant use in different studies, the methods for collecting and analyzing prosody perceptual data on the expression of attitude are very different, which may insert a bias in performing meta-analyses on the subject. Regarding production, it is possible to state that there are relevant prosodic characteristics in understanding confidence and persuasion. This review found that confidence was related to shifts in pitch, loudness, and speech rate (temporal organization).

Expressions of confidence are reflected by the relationship between increased intensity, short pauses, fast speech rate, and melodic variation. These indicators were first published in 1973 (Scherer et al., 1973Scherer, K. R., London, H., & Wolf, J. J. (1973). The voice of confidence: Paralinguistic cues and audience evaluation. Journal of Research in Personality, 7(1), 31-44. https://doi.org/10.1016/0092-6566(73)90030-5.
https://doi.org/10.1016/0092-6566(73)900...
) and are still present in current research, which leads us to conclude that the paralinguistic cues of confidence are manifested in the behavior of the speaker and are used by the listener to make inferences about the speaker’s attitudinal state, from certainty to doubt. Moreover, due to the differences in methodology and speaker samples and manipulations, this does not seem to be an artifact of the study.

It is curious that the same variables can be considered as positive, negative, or neutral to characterize confidence and persuasion, namely, lower speech rate, increased F0 range or increased variation in pitch and lower mean F0. These data are independent whether the evaluation is conducted with native or non-native speakers, graduate or undergraduate students, or different professional profiles, whereas genre seems to have some effect. Despite the presence of neutrality statements for these variables, it is not clear if the temporal organization aspect of the discourse is a determinant factor for persuasion.

It is also not clear whether the psychoacoustic effects on the listener caused by an increase of energy, which is not present in the studies included in this research, can be questioned. Consequently, studies that correlate the intensity variable alone in the expression of communicative attitudes related to persuasion and to the listener’s perception are necessary.

In a study with the objective of verifying the adjustments of voice quality and vocal dynamics performed by voice actors in an activity, it was noticed, through the application of a questionnaire, that the spectral inclination emerged was characterized as breathiness in the expression of persuasion and tension, in the contexts of conflict between the characters, which differs from the aspect of neutrality found in the other study cited here (Crochiquia, et al. 2020Crochiquia, Alice, Eriksson, Anders, Fontes, Mario A. S., & Madureira, Sandra. (2020). A phonetic study of Zootopia characters’ voices in Brazilian Portuguese dubbing: the role of stereotypes. DELTA: Documentação de Estudos em Linguística Teórica e Aplicada, 36(3), 2020360311. https://doi.org/10.1590/1678-460X2020360311.
https://doi.org/10.1590/1678-460X2020360...
). It was shown that the listener can consider the relevance of pauses on several levels, such as silence and sound relation, elocution time, location, and form and duration of the silences, as they can be considered paralinguistic cues related to the stress strategy of the sentence related to persuasion.

A survey showed that the speech rate of Portuguese speakers differs notably from that of Brazilian speakers when both groups narrate, but not when both groups read. This was demonstrated through the linear correlation between the range of durations delimited by smoothed punctuation points and the number of VV units in the same range (Barbosa et al., 2016Barbosa, P. A., Camargo, Z. A., & Madureira (2016). Scripts for the Acoustic Analysis of Speech Data. In S. Madureira (Ed.), Sonoridades [recurso eletrônico]: a expressividade na fala, no canto e na declamação [Sonorities [eletronic device]: speech, singing and reciting expressivity]. Pontifícia Universidade Católica de São Paulo.).

There is a close relationship between linguistic cues, i.e., “auditory forms” and linguistic function - namely declarative, direct, indirect, and quite indirect (Pell, 2007Pell, M. D. (2007). Reduced sensitivity to prosodic attitudes in adults with focal right hemisphere brain damage. Brain and Language, 101(1), 64-79. https://doi.org/10.1016/j.bandl.2006.10.003.
https://doi.org/10.1016/j.bandl.2006.10....
) -, gestural cues (Yokoyama & Daibo, 2012Yokoyama, H., & Daibo, I. (2012). Effects of gaze and speech rate on receivers’ evaluations of persuasive speech. Psychological Reports, 110(2), 663-676. https://doi.org/10.2466/07.11.21.28.PR0.110.2.663-676.
https://doi.org/10.2466/07.11.21.28.PR0....
), and place of emphasis within the sentence or word. The emphasis on the verb, for example, cannot only modify confidence in the message, but also completely modify its meaning (Tomlinson Jr. & Fox Tree, 2011Tomlinson Jr., J. M., & Fox Tree, J. E. (2011) Listeners’ comprehension of uptalk in spontaneous speech. Cognition, 119(1), 58-69. https://doi.org/10.1016/j.cognition.2010.12.005.
https://doi.org/10.1016/j.cognition.2010...
; Zhao et al., 2018Zhao, L., Dehé, N., & Murphy, V. A. (2018) From pitch to purpose: The prosodic-pragmatic mapping of [I+verb] belief constructions in English and Mandarin. Journal of Pragmatics, 123, 57-77. https://doi.org/10.1016/j.pragma.2017.10.015.
https://doi.org/10.1016/j.pragma.2017.10...
).

Increase in pitch was mentioned by most of the studies analyzed (n=11). However, worsening perception of speaker’s persuasion and pitch variation work as a cue to the prominence of the utterance focus (Zhao et al., 2018Zhao, L., Dehé, N., & Murphy, V. A. (2018) From pitch to purpose: The prosodic-pragmatic mapping of [I+verb] belief constructions in English and Mandarin. Journal of Pragmatics, 123, 57-77. https://doi.org/10.1016/j.pragma.2017.10.015.
https://doi.org/10.1016/j.pragma.2017.10...
). From a neurophysiological perspective, the studies (Jiang & Pell, 2015Jiang, X., & Pell, M. D. (2015). On how the brain decodes vocal cues about speaker confidence. Cortex, 66, 9-34. https://doi.org/10.1016/j.cortex.2015.02.002.
https://doi.org/10.1016/j.cortex.2015.02...
; Pell, 2007Pell, M. D. (2007). Reduced sensitivity to prosodic attitudes in adults with focal right hemisphere brain damage. Brain and Language, 101(1), 64-79. https://doi.org/10.1016/j.bandl.2006.10.003.
https://doi.org/10.1016/j.bandl.2006.10....
) show that melodic (vocal and pitch) variation is perceived by the brain in association with other cues, leading to an inference about the status of the speaker, which would signal the level of confidence and certainty of speech. Thus, the studies indicate that there are mechanisms of cognitive processing and individual variations in the interpretation of acoustic cues related to the mental state of the speaker from the speech signal.

Despite the classification of prosodic variables as positive or negative, it is noteworthy that the communicative context and the predisposition of the speaker in the message should be considered (Elbert & Dijkstra, 2014Elbert, S. P., & Dijkstra, A. (2014). An experimental test of the relationship between voice intonation and persuasion in the domain of health. Psychology & Health, 29(9), 1014-1031. https://doi.org/10.1080/08870446.2014.903482.
https://doi.org/10.1080/08870446.2014.90...
; Verdugo, 2005Ramírez Verdugo, D. (2005). The nature and patterning of native and non-native intonation in the expression of certainty and uncertainty: Pragmatic effects. Journal of Pragmatics, 37(12), 2086-2115. https://doi.org/10.1016/j.pragma.2005.02.012.
https://doi.org/10.1016/j.pragma.2005.02...
), and some directions still need to be followed to better understand the complexity of the relationship between prosody and the expression of attitudes.

Image can be an important factor in the analysis of persuasion. In a survey that analyzed the perceptual audiovisual identification and the acoustic and visual production of four speech acts in Brazilian Portuguese, it was found that speech acts are identified with higher levels of identification in the audiovisual condition, and then in the condition’s audio only and video only. The automatic recovery showed that this result is a possible manifestation of attitudes that may accompany the production of the echo question, such as incredulity or strangeness, which it incorporated to separate such productions from those produced in a neutral way (Miranda et al., 2020Miranda, L. da S., de Moraes, J. A., & Rilliard, A. (2020). Percepção audiovisual da entoação modal do português do Brasil. Gradus - Revista Brasileira De Fonologia De Laboratório, 5(1), 47-70. https://doi.org/10.47627/gradus.v5i1.148.
https://doi.org/10.47627/gradus.v5i1.148...
).

There is no current consensus regarding the analysis and assessment of prosodic variables and their subgroups. Although several of them have been studied, just a few have emerged as relevant to persuasion. Differences of theoretical basis and methodological divergences have made a meta-analysis of our results impossible. Nevertheless, the systematization of these studies has shown the need to expand investigation in the area with greater interaction between research centers and theoretical and methodological approaches. It should be noted that no clinical or educational setting was present in the analyzed studies, probably because of the difficulty of having a controlled environment that involves other speaker’s expectations.

Another limitation of the studies presented here is the intrinsic variation present in each culture, each population studied, and each methodological proposition, as they were conducted in different parts of the world and had to consider their internal references in the analysis. In addition, there were different focuses in showing and evaluating persuasion, as it could be accessed in synthesized and non-synthesized speeches. In the latter case, the speaker may be “imitating” some trained characteristics, which can trigger different results or interpretations by introducing variations in the measurement that may account for some variability across findings.

All the above mentioned is indicative of the complex and multifaceted nature of communication performance and highlights the need for future research to address some of the difficulties in defining and measuring confidence and persuasion. On the other hand, it could be noticed that all studies were structured and protocol-driven in their methodology, despite leading with subjective measures. This indicates that this is a helpful construct in the development of communicative performance, and in public speaking training, since there has not been much research into how to effectively do it (Celeste et al., 2018Celeste, L. C., Lima, A. M., Seixas, J. M. A., Silva, M. A., & Silva, E.M. (2018). Treinamento da performance comunicativa em universitários da área da saúde. Audiology - Communication Research, 23. https://doi.org/10.1590/2317-6431-2017-1879.
https://doi.org/10.1590/2317-6431-2017-1...
).

5. Conclusion

It was impossible to define a single variable that determines the level of speaker confidence. The papers accessed and evaluated suggest, though, that there is a relationship between some relevant variables, such as pitch, intensity, temporal organization, and linguistic stress. There is no consensus in defining and considering each variable alone as a prosodic indicator or characteristic by all researchers. Two variables emerged as relevant and characteristics of persuasive speech, namely faster speech rate and increased intensity. In the development of new studies on the subject, it is important to define variables and apply them in training both raters and speakers to perceive their uses in speaking.

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  • Credit Author Statement

    We, Dianete Ângela do Valle Gomes, Rodrigo Dornelas, Lívia Maria Santos de Souza, Yonara Caetano de Santana Strauss, Eduardo Magalhães da Silva and Letícia Corrêa Celeste, hereby declare that we do not have any potential conflict of interest in this study.

Publication Dates

  • Publication in this collection
    15 Sept 2023
  • Date of issue
    2023

History

  • Received
    10 June 2019
  • Accepted
    21 May 2021
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