Environmental strategy as social practice in a forest-based enterprise: a descriptive study

Estratégia ambiental como prática social em uma empresa de base florestal: um estudo descritivo

Environmental strategy as social practice in a forest-based enterprise: a descriptive study

Estratégia ambiental como prática social em uma empresa de base florestal: um estudo descritivo

Beatriz Christo Gobbi^I; Mozar José de Brito^II; Valéria da Glória Pereira Brito^III

^IAdministrator, Professor MS in Administration – Escola Superior Aberta do Brasil (ESAB) – Avenida Santa Leopoldina, 840 – 29102040 – Vila Velha, ES – [e-mail]

^IIAdministrator, Professor DS in Administration – Departamento de Administração e Economia/DAE – Universidade Federal de Lavras/ UFLA – Cx. P. 3037 – 37200-000 – Lavras, MG – [e-mail]

^IIIAgronomy engineering, Professor, DS in Administration candidate, sponsored researcher at PMCD/FAPEMIG – CAPES (Minas Gerais Teacher-Training Program/ Research Support Foundation of the State of Minas Gerais – Coordination of Personnel in Higher Education) – Departamento de Administração e Economia/DAE – Universidade Federal de Lavras/UFLA – Cx. P. 3037 – 37200-000 – Lavras, MG – [e-mail]

ABSTRACT

This article aims to study the environmental strategies of a forest-based, cellulose pulp-producing organization by employing strategic theory as social practice and interpretative, descriptive research methods. The analyses of the results show that the studied organization has sought to develop environmental strategies characterized by eco-efficient practices, the mitigation of harmful socio-environmental impacts and the creation of a responsible socio-environmental work ethic.

Key words: Participation, organization, cellulose.

RESUMO

Este artigo teve por objetivo estudar as estratégias ambientais de uma organização de base florestal e produtora de celulose. Para tanto, empregou-se a teoria da estratégia como prática social e o método de pesquisa descritiva de natureza interpretativa. As análises dos resultados da pesquisa revelam que a organização estudada tem procurado construir estratégias ambientais marcadas pelas práticas de eco-eficiência, mitigação de impactos sócioambientais e construção de imaginário relativo à responsabilidade sócio-ambiental.

Palavras-chave: Participação, organização, celulose.

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5 BIBLIOGRAPHICAL REFERENCES

Received: August 7, 2009

Accepted: May 28, 2010

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Publication Dates

• Publication in this collection
  23 Sept 2014
• Date of issue
  Sept 2010

History

• Received
  07 Aug 2009
• Accepted
  28 May 2010