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Scaling up social innovation: a meta-synthesis

ESCALABILIDADE DE INOVAÇÕES SOCIAIS: UMA META-SÍNTESE

ESCALABILIDAD DE LAS INNOVACIONES SOCIALES: UN METASÍNTESIS

ABSTRACT

Purpose:

This paper aims to analyze how features raised in the case studies in the field of social innovation, from the meta-synthesis methodology proposed by Hoon (2013)Hoon, C. (2013). Meta-synthesis of qualitative case studies an approach to theory building. Organizational Research Methods, 16(4), 522-556., indicate factors that promote social innovation scalability

Originality/gap/relevance/implications:

The number of publications on SI, despite an increase perceived, is still limited. Consequently, researches dedicated to understand the scalability of the process of SI are still scarce, thus constituting a gap research.

Key methodological aspects:

To achieve the objective of this research, we followed the eight meta-synthesis steps proposed by Hoon (2013)Hoon, C. (2013). Meta-synthesis of qualitative case studies an approach to theory building. Organizational Research Methods, 16(4), 522-556. which is an exploratory-inductive research design for synthesis of primary data collected through case studies whose primary purpose is to build theory. It was analyzed 66 articles identified in the Web of Science database, nine of them were selected to join this meta-synthesis.

Summary of key results:

The findings of this research can be summarized in the concept proposed "environment favourable to the scalability of a SI" with features of the internal environment, divided between aspects of the entrepreneur and the organization, and settings of the external environment, mediated (or not) by a bridge organization.

Key considerations/conclusions:

The findings of this study advance the SI literature in two main points: Concept proposition of "environment conducive to the scalability of a SI" and to draw attention to the field of study on the promoting factors of continuity and growth of a SI. As for the practical contributions, the results of the research can help social innovations managers in the expansion phase of its operations, suggesting some elements to consider.

KEYWORDS
Social innovation; Scalability; Enlargement; Meta-synthesis; Creating social value

RESUMO

Objetivo:

Este artigo tem por objetivo analisar como características levantadas em estudos de caso realizados no âmbito da inovação social, a partir da metodologia de meta-síntese proposta por Hoon (2013)Hoon, C. (2013). Meta-synthesis of qualitative case studies an approach to theory building. Organizational Research Methods, 16(4), 522-556., indicam fatores promotores de escalabilidade de inovação social.

Originalidade/lacuna/relevância/implicações:

O número de publicações sobre SI, embora crescente, ainda é restrito. Consequentemente, as pesquisas que se dedicam a compreender como ocorre o processo de escalabilidade de uma SI ainda são escassas, constituindo um gap de pesquisa.

Principais aspectos metodológicos:

Para cumprir o objetivo desta pesquisa, foram seguidos os oito passos de meta-síntese propostos por Hoon (2013)Hoon, C. (2013). Meta-synthesis of qualitative case studies an approach to theory building. Organizational Research Methods, 16(4), 522-556., que é um projeto de pesquisa exploratório-indutivo para a síntese de dados primários coletados por meio de estudos de caso cujo objetivo principal é a construção de teoria. Foram analisados 66 artigos identificados na base de dados Web of Science, sendo nove deles selecionados para integrarem a presente meta-síntese.

Síntese dos principais resultados:

Os achados desta pesquisa podem ser sintetizados na proposta do conceito de "ambiente propício à escalabilidade de uma SI", composto por características do ambiente interno, divididas entre aspectos do empreendedor e da organização, e por configurações do ambiente externo, mediadas (ou não) por uma organização-ponte.

Principais considerações/conclusões:

Os resultados encontrados nesta pesquisa avançam a literatura de SI em dois pontos principais: a proposição do conceito de "ambiente propício à escalabilidade de uma SI" e ao chamar atenção para o campo de estudos sobre os fatores promotores da continuidade e crescimento de uma SI. Quanto às contribuições práticas, os resultados da pesquisa podem auxiliar gestores de inovações sociais na etapa de ampliação da sua atuação, sugerindo alguns elementos a serem considerados.

PALAVRAS-CHAVE
Inovação social; Escalabilidade; Ampliação; Meta-síntese; Criação de valor social

RESUMEN

Objetivo:

Este artículo tiene por objetivo identificar analizar cómo las características planteadas en los estudios de caso en el campo de la innovación social, a partir de la metodología meta-síntesis propuesto por Hoon (2013)Hoon, C. (2013). Meta-synthesis of qualitative case studies an approach to theory building. Organizational Research Methods, 16(4), 522-556., indican factores de innovación social, promotores de escalabilidad.

Originalidad/laguna/relevancia/implicaciones:

Aunque el número de publicaciones sobre innovaciones sociales es creciente, aún es limitado. Por lo tanto, este artículo fue desarrollado para ayudar a llenar esta brecha teórica.

Principales aspectos metodológicos:

Para cumplir el objetivo de esta investigación, fueron seguidos los ocho pasos de meta-síntesis propuestos por Hoon (2013)Hoon, C. (2013). Meta-synthesis of qualitative case studies an approach to theory building. Organizational Research Methods, 16(4), 522-556., 1ue es un diseño de investigación exploratoria-inductivo para la síntesis de los datos primarios recogidos a través de estudios de caso cuyo objetivo principal es la construcción de la teoría. De esta forma, se analizaron 66 artículos identificados en la base de datos Web of Science, de los cuales fueron seleccionados nueve para realizar el meta-análisis.

Síntesis de los principales resultados:

Los resultados de esta investigación se resumen en la propuesta del concepto de "ambiente propicio a la escalabilidad de una innovación social", compuesto por las características del ambiente interno, las cuales a su vez se dividen en: los aspectos del emprendedor y de la organización, y en las configuraciones del ambiente externo, moderadas (o no) por una organización-puente.

Principales consideraciones/conclusiones:

Los resultados de esta investigación avanzan en dos aspectos principales en la literatura de innovaciones sociales: la propuesta del concepto de "ambiente propicio a la escalabilidad de una innovación social" y llaman la atención hacia el campo de estudios de los factores que promueven la continuidad y el crecimiento de una innovación social. En cuanto a las contribuciones prácticas, los resultados de esta investigación pueden ayudar a los administradores de innovaciones sociales en la etapa de expansión de sus operaciones, sugiriendo algunos elementos a ser tomados en cuenta.

PALABRAS CLAVE
Innovación social; Escalabilidad; Expansión; Meta-síntesis; Creación de valor social

1 INTRODUCTION

Innovation, mainly related to the technological innovation of products, is seen as an important element in generating economic value and of considerable importance to the maintenance of competitiveness and longevity of companies (Freeman, 1994Freeman, C. (1994). Innovation and growth. In R. Rothwell & M. Dodson (Eds.) The Handbook of Industrial Innovation. Cheltenham: Edward Elgar Publishing, pp. 78-93.; Tidd, 2001Tidd, J. (2001). Innovation management in context: environment, organization and performance. International Journal of Management Reviews, 3(3), 169-183.). From the increasing awareness whose benefits of innovation and economic growth have not reached all the people of the world and most people still live in inadequate conditions (Hart, 2005Hart, S. L. (2005). Capitalism at the crossroads: the unlimited business opportunities in solving the world's most difficult problems. New Jersey: Pearson Education.), a debate about the need for a vision was established with greater focus on social issues.

Therefore, discussions were initiated on disruptive innovations, including debates on the development of products and services that could improve the quality of life of people with lower income (Christensen, 1997Christensen, C. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Boston: Harvard Business School Press.) on innovations developed to meet the needs and improve the bottom of the pyramid of life quality (Prahalad & Hart, 2002Prahalad, C. K., & Hart, S. L. (2002).The fortune at the bottom of the pyramid. Strategy+ Business, 26(1), 54-67.; London & Hart, 2004London, T., & Hart, S. L. (2004). Reinventing strategies for emerging markets: beyond the transnational model. Journal of International Business Studies, 35(1), 350-370.; Berger & Nakata, 2013Berger, E., & Nakata, C. (2013). Implementing technologies for financial service innovations in base of the pyramid markets. Journal of Product Innovation Management, 30(6), 1199-1211.), on frugal innovations with simplified and low cost technologies (Zeschky, Widenmayer, & Gassmann, 2011Zeschky, M., Widenmayer, B., & Gassmann, O. (2011). Frugal innovation in emerging markets. Research-Technology Management, 54(4), 38-45.; Lim, Chaisung, & Ito, 2013Lim, C., Han, S., & Ito, H. (2013). Capability building through innovation for unserved lower end mega markets. Technovation, 33(12), 391-404.) and, more recently, on social innovation (SI), the central point of this research.

The main element of SI is the creation of social value (Marshall, 2011Marshall, R. S. (2011). Conceptualizing the international for-profit social entrepreneur. Journal of Business Ethics, 98(2), 183-198.) and is intimately related to the study of social entrepreneurship and social business (Peredo & Mclean, 2006Peredo, A. M., & McLean, M. (2006). Social entrepreneurship: a critical review of the concept. Journal of World Business, 41(1), 56-65.). Furthermore, it emphasizes that the SI arises when an individual or a group of people identifies a social need and there are new proposed solutions organized creatively (Westley, Antadze, Riddell, Robinson, & Geobey, 2014Westley, F., Antadze, N., Riddell, D. J., Robinson, K., & Geobey, S. (2014). Five configurations for scaling up social innovation case examples of nonprofit organizations from Canada. The Journal of Applied Behavioral Science, 50(3), 234-260.). Although some concepts have been proposed in the literature, there is still no consensus among researchers, because the field is under development (Phillips, Lee, Ghobadian, O'Regan, & James, 2015Phillips, W., Lee, H., Ghobadian, A., O'Regan, N., & James, P. (2015). Social innovation and social entrepreneurship, a systematic review. Group & Organization Management, 40(3), 428-461.). In relation to the empirical investigations in the context of SI, as Phillips et al. (2015)Phillips, W., Lee, H., Ghobadian, A., O'Regan, N., & James, P. (2015). Social innovation and social entrepreneurship, a systematic review. Group & Organization Management, 40(3), 428-461. state, there are three predominant fields: the role of social entrepreneur (Austin, Stevenson, & Wei-Skillern, 2006Austin, J., Stevenson, H., & Wei-Skillern, J. (2006). Social and commercial entrepreneurship: same, different, or both? Entrepreneurship theory and practice, 30(1), 1-22.; Lehner & Kansikas, 2012Lehner, O. M., & Kansikas, J. (2012). Opportunity recognition in social entrepreneurship a thematic meta analysis. Journal of Entrepreneurship, 21(1), 25-58.; Ruvio & Shoham, 2011Ruvio, A. A., & Shoham, A. (2011). A multilevel study of nascent social ventures. International Small Business Journal, 29(5), 562-579.; Zahra, Gedajlovic, Neubaum and Shulman (2009)Zahra, S. A., Gedajlovic, E., Neubaum, D. O., & Shulman, J. M. (2009). A typology of social entrepreneurs: motives, search processes and ethical challenges. Journal of Business Venturing, 24(5), 519-532., the partnership relationship (Edwards, Matti, & Alcántara, 2012Edwards, M. E., Matti, C. E., & Alcántara, E. (2012). Fostering quality of life through social innovation: a living lab methodology study case. Review of Policy Research, 29(6), 672-692.; Lettice & Parekh, 2010Lettice, F., & Parekh, M. (2010). The social innovation process: themes, challenges and implications for practice. International Journal of Technology Management, 51(1), 139-158.) and the importance of the institutional environment (Desa, 2012Desa, G. (2012). Resource mobilization in international social entrepreneurship: bricolage as a mechanism of institutional transformation. Entrepreneurship theory and practice, 36(4), 727-751.; Moore, Westley, & Nicholls, 2012Moore, M. L., Westley, F. R., & Nicholls, A. (2012). The social finance and social innovation nexus. Journal of Social Entrepreneurship, 3(2), 115-132.).

However, there is lack of more research to concentrate efforts on understanding the SI and its main constituent elements, as well as a process view (Phillips et al., 2015Phillips, W., Lee, H., Ghobadian, A., O'Regan, N., & James, P. (2015). Social innovation and social entrepreneurship, a systematic review. Group & Organization Management, 40(3), 428-461.). Within this line of research, there is the necessity of clarify how a SI can be facilitated, and this is a subject that has not been adequately addressed in the literature (Estensoro, 2015Estensoro, M. (2015). How can social innovation be facilitated? Experiences from an action research process in a local network. Systemic Practice and Action Research, 28(6), 527-545.). This field of research on how the SI can be facilitated goes beyond the initial phases of the project and includes the scalability phase, whose focus is on expanding impact of SI beyond the local level. According to Westley et al. (2014)Westley, F., Antadze, N., Riddell, D. J., Robinson, K., & Geobey, S. (2014). Five configurations for scaling up social innovation case examples of nonprofit organizations from Canada. The Journal of Applied Behavioral Science, 50(3), 234-260., how a SI can gain scalability or main and peripheral elements, important for this stage of SI, have not yet been fully explored in the literature.

Given this theoretical gap, this paper aims to analyze how raised features on case studies in social innovation, from the meta-synthesis methodology proposed by Hoon (2013)Hoon, C. (2013). Meta-synthesis of qualitative case studies an approach to theory building. Organizational Research Methods, 16(4), 522-556., indicate factors that promote SI scalability. In order to do this, a meta-synthesis was developed for the purpose of recommendations based in Hoon (2013)Hoon, C. (2013). Meta-synthesis of qualitative case studies an approach to theory building. Organizational Research Methods, 16(4), 522-556., which involve the identification of potential studies area, data extraction, analysis and synthetic interpretation of qualitative case studies. The methodology of meta-synthesis involves eight steps proposed by the author and is an exploratory-inductive research design for synthesis of primary data collected through case studies, and whose main purpose is to build theory. Thus, 66 articles identified in the Web of Science database have been analyzed, nine of which selected to join this meta-synthesis. Therefore, this paper is divided into six sections: this introduction, literature review on social innovation and scalability of a social innovation, research design, analysis of articles, discussion and conclusions.

2 SOCIAL INNOVATION

The concept of SI is not a consensus among specialists in the area yet, and one reason is the theme's contemporaneity. According to systematic review by Phillips et al. (2015)Phillips, W., Lee, H., Ghobadian, A., O'Regan, N., & James, P. (2015). Social innovation and social entrepreneurship, a systematic review. Group & Organization Management, 40(3), 428-461., the first publication involving IS was Kanter (1998)Kanter, R. M. (1998). From spare change to real change. The social sector as beta site for business innovation. Harvard Business Review, 77(3), 122-32., which considered the term as a way to innovate seeking to reach not only new markets but also ensure return to society. After this study, a small number of articles published in the subsequent years and a considerable increase in the number of publications was achieved only from the year 2008 (Phillips et al., 2015Phillips, W., Lee, H., Ghobadian, A., O'Regan, N., & James, P. (2015). Social innovation and social entrepreneurship, a systematic review. Group & Organization Management, 40(3), 428-461.).

The conceptual definitions can vary from a broad view as Moulaert, F., Martinelli, F., González, S., & Swyngedouw (2007)Moulaert, F., Martinelli, F., González, S., & Swyngedouw, E. (2007). Introduction: social innovation and governance in European cities urban development between path dependency and radical innovation. European Urban and Regional Studies, 14(3), 195-209., which defines SI as a tool for urban development in order to meet human needs, even the most specific views such as Mulgan (2006, p. 146)Mulgan, G. (2006). The process of social innovation. Innovations: Technology, Governance, Globalization, 1(2), 145-162., which considers the SI as "innovative activities and services that are motivated by the goal of meeting a social need". This last definition was chosen to guide the steps of this research. Although there are conceptual differences between the two lines, it is worth noting that both deal with the social issues hitherto unresolved, in other words, the focus is the social aspect of innovation (Maclean Harvey, Gordon, & Shaw 2012Maclean, M., Harvey, C., Gordon, J., & Shaw, E. (2012). 'World-making' and major philanthropy. Exeter University. Retrieved February 3rd, 2016, from: https://goo.gl/mjsuJC
https://goo.gl/mjsuJC...
).

The conceptual line from Mulgan (2006)Mulgan, G. (2006). The process of social innovation. Innovations: Technology, Governance, Globalization, 1(2), 145-162. has a closer relationship with the concepts of social entrepreneurship, social enterprise and social business; therefore, it focuses on solving social problems, especially those related to poverty. Although there are specifications that distinguish these terms, all of them are related to "initiatives that explicitly seek to create social value through the use and management of human and financial resources that are partly generated by the market" (Borzaga, Depedri, & Galera, 2012Borzaga, C., Depedri, S., & Galera, G. (2012). Interpreting social enterprises. Revista de Administração (São Paulo), 47(3), 398-409., p. 400). Choi and Majumdar (2014)Choi, N., & Majumdar, S. (2014). Social entrepreneurship as an essentially contested concept: opening a new avenue for systematic future research. Journal of Business Venturing, 29(3), 363-376. suggest treating social entrepreneurship as a concept cluster that combines the concepts of social value creation, social entrepreneur, social enterprise, market orientation and SI. Therefore, although differences remain on the specifications of each concept, in general they all seek to create social value (Marshall, 2011Marshall, R. S. (2011). Conceptualizing the international for-profit social entrepreneur. Journal of Business Ethics, 98(2), 183-198.).

The role of a social entrepreneur and the idealization of a SI are driven from the existence of a social problem hitherto unsolved. Often, this problem is classified as insoluble and, therefore, it is the social entrepreneur's mission to diagnose it and propose innovative solutions (Murray, Caulier-Grice, & Mulgan, 2010Murray, R., Caulier-Grice, J., & Mulgan, G. (2010). The open book of social innovation. London: National Endowment for Science, Technology and the Art/Young Foundation. Retrieved February 3rd, 2016, from: http://goo.gl/FwhPdt
http://goo.gl/FwhPdt...
), and this phase was considered in this article the first of the SI process.

The second phase of the SI process, defined in this study, is the development (Bhatt & Altinay, 2013Bhatt, P., & Altinay, L. (2013). How social capital is leveraged in social innovations under resource constraints? Management Decision, 51(9), 1772-1792.). Such development, in addition to the commitment of the social entrepreneur and his team, required its own resources or was obtained via philanthropic (Maclean, Harvey, & Gordon, 2013Maclean, M., Harvey, C., & Gordon, J. (2013). Social innovation, social entrepreneurship and the practice of contemporary entrepreneurial philanthropy. International Small Business Journal, 31(7), 747-763.) or through strategic partnerships (Le Ber & Branzei, 2010; Estensoro, 2015Estensoro, M. (2015). How can social innovation be facilitated? Experiences from an action research process in a local network. Systemic Practice and Action Research, 28(6), 527-545.) that assist in the development of SI process. Besides financial resources, strategic partnerships can help with directions, exchange of experiences, knowledge sharing and even the occupation of "institutional voids" in fragile environments with poor infrastructure, poorly established rules, lack of governance and trust. It is emphasized, as an example, Kolk and Lenfant's (2015)Kolk, A., & Lenfant, F. (2015). Cross-sector collaboration, institutional gaps, and fragility: the role of social innovation partnerships in a conflict-affected region. Journal of Public Policy & Marketing, 34(2), 287-303. analysis in three cases of strategic partnerships (between multinational companies and local communities) for coffee production and marketing in the Democratic Republic of Congo.

The first and second phases of the SI process were treated with more attention in the literature until now. Since the expansion phase of the SI, the focus of this article will be addressed in the next section.

2.1 Scaling up social innovation

The third phase, classified in this study, of the SI process consists of the expansion of operations beyond local dimensions (Bhatt & Altinay, 2013Bhatt, P., & Altinay, L. (2013). How social capital is leveraged in social innovations under resource constraints? Management Decision, 51(9), 1772-1792.). Although the last level of the spread of SI is the expected change caused in the system (Dees, Anderson, & Wei-Skillern, 2004Dees, J. G., Anderson, B. B., & Wei-Skillern, J. (2004). Scaling social impact. Stanford Social Innovation Review, 1(4), 24-32.), in practice, most SI does not reach this stage (Westley et al., 2014Westley, F., Antadze, N., Riddell, D. J., Robinson, K., & Geobey, S. (2014). Five configurations for scaling up social innovation case examples of nonprofit organizations from Canada. The Journal of Applied Behavioral Science, 50(3), 234-260.).

The scalability of the SI process occurs when a pilot project reaches a satisfactory level of performance and can be implemented on a larger scale to provide greater social value creation (Webb et al., 2010Webb, J. W., Kistruck, G. M., Ireland, R. D., & Ketchen, Jr., D. J. (2010). The entrepreneurship process in base of the pyramid markets: the case of multinational enterprise/nongovernment organization alliances. Entrepreneurship theory and practice, 34(3), 555-581.). In detail, this process occurs when organizations focusing on SI or social enterprises begin their efforts at the local level (initial conditions). Over time, they develop replication strategies (scaling out), create networks and develop knowledge, gain experience and reputation. When they are successful in the previous step, social enterprises reach the systemic level change (system change) (Westley et al., 2014Westley, F., Antadze, N., Riddell, D. J., Robinson, K., & Geobey, S. (2014). Five configurations for scaling up social innovation case examples of nonprofit organizations from Canada. The Journal of Applied Behavioral Science, 50(3), 234-260.).

The scalability of a SI can be discussed in two trends. The first is related to where the SI will be expanded: scaling up and scaling deep (Smith & Stevens, 2010Smith, B. R., & Stevens, C. E. (2010). Different types of social entrepreneurship: The role of geography and embeddedness on the measurement and scaling of social value. Entrepreneurship and Regional Development, 22(6), 575-598.). The scaling up strategy seeks to expand the role of the SI to other geographic regions and, therefore, reach a larger number of people (Taylor, Dees, & Emerson, 2002Taylor, M., Dees, G. & Emerson, J. (2002). The question of scale: Finding an appropriate strategy for building on your success. In G. Dees, J. Emerson (eds.). Strategic tools for social entrepreneurs: Enhancing the performance of your enterprising nonprofit (pp. 117-139). New York: Wiley.). Already the scaling deep strategy is related to the ability of enhancing the creation of social value in the place of origin, either by improving the service offered or by increasing the number of options available to the population (Taylor et al., 2002Taylor, M., Dees, G. & Emerson, J. (2002). The question of scale: Finding an appropriate strategy for building on your success. In G. Dees, J. Emerson (eds.). Strategic tools for social entrepreneurs: Enhancing the performance of your enterprising nonprofit (pp. 117-139). New York: Wiley.).

The second trend is related to how the expansion SI process occurs. Dees et al. (2004)Dees, J. G., Anderson, B. B., & Wei-Skillern, J. (2004). Scaling social impact. Stanford Social Innovation Review, 1(4), 24-32. suggest that they occur between two extremes of a continuum: dissemination in which the social entrepreneur shares information with other entrepreneurs or social enterprises in order that these agents put to practice the SI in other regions (expansion of low cost and low control); and branching in which SI scalability is achieved through the development of "branches", new organizational structures, linked to initial social enterprise (characterized by higher costs and greater control). The most common strategies are up and branching scaling, i.e. expansion of SI to other locations through its own expansion structure.

However, to expand operations, the SI must overcome barriers to reach more people in different places, from local to regional, from national to global (Westley & Antadze, 2010Westley, F., & Antadze, N. (2010). Making a difference: strategies for scaling social innovation for greater impact. Innovation Journal, 15(2), 2-18.). With scalability, the mission to spread the SI in order to maximize social change and solve the problems in question is performed (Perrini, Vurro, & Costanzo, 2010Perrini, F., Vurro, C., & Costanzo, L. A. (2010). A process-based view of social entrepreneurship: from opportunity identification to scaling-up social change in the case of San Patrignano. Entrepreneurship and Regional Development, 22(6), 515-534.). However, it is worth noting that not all social innovations are predestined to spread, some can maintain their local operations without any concern for growth (Westley et al., 2014Westley, F., Antadze, N., Riddell, D. J., Robinson, K., & Geobey, S. (2014). Five configurations for scaling up social innovation case examples of nonprofit organizations from Canada. The Journal of Applied Behavioral Science, 50(3), 234-260.).

Although the relevance of the issue of scalability of a SI, there are few studies that are dedicated to this mission. Besides the theoretical relevance, understanding how the scaling process can be interesting for the empirical field, since much of the social innovations fail at this stage (Westley et al., 2014Westley, F., Antadze, N., Riddell, D. J., Robinson, K., & Geobey, S. (2014). Five configurations for scaling up social innovation case examples of nonprofit organizations from Canada. The Journal of Applied Behavioral Science, 50(3), 234-260.).

3 RESEARCH DESIGN

To fulfill the objective of analyzing the favourable environmental characteristics for the SI scalability phase, it was used the methodological procedures of meta-synthesis proposed by Hoon (2013)Hoon, C. (2013). Meta-synthesis of qualitative case studies an approach to theory building. Organizational Research Methods, 16(4), 522-556.. Such a method can be defined as "an exploratory, inductive research design to synthesize primary qualitative case studies for the purpose of making contributions beyond those achieved in the original studies" (Hoon, 2013Hoon, C. (2013). Meta-synthesis of qualitative case studies an approach to theory building. Organizational Research Methods, 16(4), 522-556., p. 523). The synthesis from case studies allows the construction of theory (Eisenhardt, 1989Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532-550.; Yin, 2009Yin, R. K. (2009). Case study research: design and methods. Thousand Oaks: Sage.), as well as the collection of the insights obtained in several independent studies and thus consolidate the results of primary studies to contribute more robustly with the theory in question (Hoon, 2013Hoon, C. (2013). Meta-synthesis of qualitative case studies an approach to theory building. Organizational Research Methods, 16(4), 522-556.).

Chart 1 summarizes the eight steps developed in this study, indicated by Hoon (2013)Hoon, C. (2013). Meta-synthesis of qualitative case studies an approach to theory building. Organizational Research Methods, 16(4), 522-556. on the construction of a meta-synthesis.

Chart 1
META-SYNTHESIS PROTOCOL

For the systematic search of publications on SI, it was used the term "social innovation" for the topic field, incorporating title, keywords and abstract, in the categories Business and Management ISI Web of Science database. For the time interval for the publication, it was not set a start date research and, therefore, the research encompassed all publications of the area available in the database by the year 2015. As a result, it was returned 133 publications and, after applying the filter to include only article, remaining 66.

Through previously established analysis of the title, keywords and abstract and full reading when necessary, were classified as false positive results - not directly related to SI (4), action research strategy (1), review studies (2), quantitative methodologies (7), and conceptual studies (24). Therefore, out of the total of 66 publications, 38 was excluded, leaving 28 articles classified as qualitative case studies. These articles were submitted to analysis, according to the inclusion and exclusion criteria outlined in Chart 2.

Chart 2
INCLUSION OR EXCLUSION CRITERIA

From the application of the inclusion and exclusion criteria, nine potential articles have remained to integrate this meta-synthesis. The selection criteria applied, previously detailed, is possible to be organized into five items: 1. the presence of the term "social innovation" in the title, keyword or abstract of academic articles indexed in the Web of Science database; 2. focus on the studies on SI based on the concept proposed by Mulgan (2006)Mulgan, G. (2006). The process of social innovation. Innovations: Technology, Governance, Globalization, 1(2), 145-162., concerning innovative activities that are motivated to achieve goals related to the satisfaction of social needs, in order to exclude the articles that focus on other areas of knowledge than not the management and administration; 3. empirical study using the qualitative case study methodology; 4. focus on the topics of growth, expansion and scalability of SI; and 5. methodological quality in the case studies development of case studies. By imposing these five selection criteria, nine articles were selected for this meta-synthesis. Once these items were chosen, a new stage began, whose focus is on collecting and encoding data from a careful reading of the full texts selected as sample. Chart 3 was used as a guide for the data encoding and this has enabled the organization of the data extracted from articles as well as the display of information and the main findings in each articles.

Chart 3
DATA CODING FORM

In the analysis on case-specific level, it was sought to identify and analyze the categories that could be related to the amplification of SI. As a result of this stage, it developed specific causal networks for each case involving mainly the identification of subjects, the level of analysis and how the case was related to the SI scalability phase. In sequence, cross-study level synthesis was developed in order to visualize and analyze the data together and thus generate a meta-causal network encompassing the main findings and the patterns found in the cross-case analysis, as discussed in next section.

4 RESEARCH PAPERS ANALYSIS

The first three stages of the meta-synthesis proposed by Hoon (2013)Hoon, C. (2013). Meta-synthesis of qualitative case studies an approach to theory building. Organizational Research Methods, 16(4), 522-556. led to the identification of nine articles that have integrated this meta-synthesis, as shown in Chart 4:

Chart 4
SELECTED ARTICLES FOR META-SYNTHESIS

From the selection of the articles, an individual analysis of the publication was made, performed based on the items shown in Chart 4. The encoding of selected publications was made through the reading of all articles across the coding criteria. In this manner, data analysis proposed by selected articles was determined, seeking to understand the cases analyzed, as well as the evidence presented on the scalability stage of a SI. It should be noted that these elements are the "data" that are part of the meta-synthesis and therefore is from them that the conclusions are designed (Hoon, 2013Hoon, C. (2013). Meta-synthesis of qualitative case studies an approach to theory building. Organizational Research Methods, 16(4), 522-556.).

Following, analysis and synthesis of the main insights and frameworks presented in the articles were performed. It was tried to explore the insights generated in each case on the characteristics that would provide the amplification of SI, stressing on elements that should initially occur for scalability. As a result, causal networks were developed for each case in order to visualize patterns that could be part of the meta-causal network.

As argued by Miles and Huberman (1994)Miles, M. B. & Huberman, A. M. (1994). Qualitative data analysis: an expanded sourcebook, 2nd. Thousand Oaks, CA: Sage., causal networks in case-specific level direct analysis in a way that patterns and contrasts are found in cross-case level. From this, the patterns about the scalability stage, found in nine articles which integrate this meta-synthesis, have been raised. The information is available in Chart 5.

Chart 5
CATEGORIES IDENTIFIED FROM NETWORK

Based on the patterns set out in Chart 5, the meta-causal network was developed. This network was developed through the interpretation of variables that emerged in the cross-examination of cases phase. Two environments were considered significant in cross-examination, "internal environment", divided between features of "entrepreneur" and "organization" and "external environment" as shown in Figure 1.

Figure 1
PROMOTING FACTORS OF SI SCALABILITY

The meta-causal network shown in Figure 1 revealed the existence of an internal environment and an external environment conducive to the expansion of SI stage. The internal environment was divided between aspects of the entrepreneur and the organization. With regard to entrepreneurial characteristics, it was observed some leadership ability, regarding the function of engaging employees and partners for the implementation of social activity, experience in social enterprise or other organizations and political skill as important elements to the scalability of a SI. The importance of the entrepreneur in social enterprises or the development of innovations has been addressed in other publications of literature in this area (Sharir & Lerner, 2006Sharir, M., & Lerner, M. (2006). Gauging the success of social ventures initiated by individual social entrepreneurs. Journal of World Business, 41(1), 6-20.; Lettice & Parekh, 2010Lettice, F., & Parekh, M. (2010). The social innovation process: themes, challenges and implications for practice. International Journal of Technology Management, 51(1), 139-158.), for example, the importance of Martin Burt at organization Fundación Paraguaya (Maak & Stoetter, 2012Maak, T., & Stoetter, N. (2012). Social entrepreneurs as responsible leaders: 'Fundacionparaguaya' and the case of Martin Burt. Journal of Business Ethics, 111(3), 413-430.).

Although the leader presence is an important feature in the identification and management of SI, it was found that in the scaling up stage, the organizational structure must be re-arranged in order to achieve full operation without the presence of the leader. Sometimes, this is a barrier so difficult to overcome that there is a necessity to change the leader (Westley et al., 2014Westley, F., Antadze, N., Riddell, D. J., Robinson, K., & Geobey, S. (2014). Five configurations for scaling up social innovation case examples of nonprofit organizations from Canada. The Journal of Applied Behavioral Science, 50(3), 234-260.).

With regard to organizational aspects, it is noteworthy the importance of the credibility and reputation of the social enterprise as a means to gain support in fundraising or exchanging experiences with foreign partners, treated as essential to the scalability stage of a SI (Jamali, Yianni, & Abdallah, 2011Jamali, D., Yianni, M., & Abdallah, H. (2011). Strategic partnerships, social capital and innovation: accounting for social alliance innovation. Business Ethics: A European Review, 20(4), 375-391.; Kolk & Lenfant, 2015Kolk, A., & Lenfant, F. (2015). Cross-sector collaboration, institutional gaps, and fragility: the role of social innovation partnerships in a conflict-affected region. Journal of Public Policy & Marketing, 34(2), 287-303.). In addition, participatory organizational culture has been identified as an important feature for the extension of a SI. This is due to the complexity of this phase and the need for interaction among members of the social enterprise in seeking to expand the capacity to create social value. The need for training of employees can also be related to the previous step, since it enables better use of the team's contributions and less leader reliance.

Still on the organizational aspects, it was found that the business model of a social enterprise should be adapted to the new scalability target environment and this should be done through adjustments in the structure and strategy to address the particular needs of the new place. In some cases, the social business models are difficult local adaptation and present problems in maintaining the environment, as in cases of IT service outsourcing in India, presented by Sandeep and Ravishankar (2015)Sandeep, M. S., & Ravishankar, M. N. (2015). Social innovations in outsourcing: an empirical investigation of impact sourcing companies in India. The Journal of Strategic Information Systems, 24(4), 270-288..

Another internal element worth mentioning is the quality of products or services, because it is fundamental to the good acceptance in a new market, especially in low-income market, as highlighted by Foster and Heeks (2013)Foster, C., & Heeks, R. (2013). Conceptualising inclusive innovation: modifying systems of innovation frameworks to understand diffusion of new technology to low-income consumers. European Journal of Development Research, 25(3), 333-355.. In addition, innovations are important ways for organizations focused on SI reach new markets, as the products or services offered mainly in order to mitigate some social problems related to poverty can be re-adequate (Karippacheril, De Reuver, & Bouwman, 2013Karippacheril, T. G., Nikayin, F., De Reuver, M., & Bouwman, H. (2013). Serving the poor: multisided mobile service platforms, openness, competition, collaboration and the struggle for leadership. Telecommunications Policy, 37(1), 24-34.), innovated radically or incrementally (Tarafdar, Singh, & Anekal, 2013Tarafdar, M., Singh, R., & Anekal, P. (2013). Impact of ICT-enabled product and process innovations at the Bottom of the Pyramid: a market separations perspective. Journal of Information Technology, 28(4), 279-295.) and even disruptively (Hart & Christensen, 2002Hart, S. L., & Christensen, C. M. (2002). The great leap 2002. MIT Sloan Management Review, 44(1), 51-56.; Nakata & Weidner, 2012Nakata, C., & Weidner, K. (2012). Enhancing new product adoption at the base of the pyramid: a contextualized model. Journal of Product Innovation Management, 29(1), 21-32.).

Previous experience with the business or the SI was another element identified as relevant because, according to Le Ber and Branzei (2010a)Le Ber, M. J., & Branzei, O. (2010a). (Re)forming strategic cross-sector partnerships relational processes of social innovation. Business & Society, 49(1), 140-172. and Bhatt and Altinay (2013)Bhatt, P., & Altinay, L. (2013). How social capital is leveraged in social innovations under resource constraints? Management Decision, 51(9), 1772-1792., the experience of the organization and its members is an important ally in step growth of a SI. It was also possible to realize the importance of previous experience with partnerships, as it reveals the importance of the participation of external actors to the success of a SI at all stages, including the expansion stage, as social entrepreneurs and their teams have not always experience for this (Bhatt & Altinay, 2013Bhatt, P., & Altinay, L. (2013). How social capital is leveraged in social innovations under resource constraints? Management Decision, 51(9), 1772-1792.).

The analysis of such identified elements also allows the disclosure of two factors: organizational learning and competences development, since such elements already identified as credibility, training, independence of a leader, knowledge of previous experiences and so on to actualize need organizational learning and from developing organizational competences to enable adjustments, training, application knowledge, internal development and other activities related to the aforementioned promoting factors.

In the external environment to the organization looking for the scalability of their SI, nine elements have been identified as relevant. The first of these relates to the need for governmental support, since especially in certain fragile institutional environments, characterized by the lack of rules, reliability and infrastructure, as defined by Kolk and Lenfant (2015)Kolk, A., & Lenfant, F. (2015). Cross-sector collaboration, institutional gaps, and fragility: the role of social innovation partnerships in a conflict-affected region. Journal of Public Policy & Marketing, 34(2), 287-303., there are difficulties for the development and expansion of SI.

Two other elements identified as important in a SI scalability stage, given its complexity and expensiveness (Smith & Stevens, 2010Smith, B. R., & Stevens, C. E. (2010). Different types of social entrepreneurship: The role of geography and embeddedness on the measurement and scaling of social value. Entrepreneurship and Regional Development, 22(6), 575-598.), are philanthropy and partnerships as a way of raising funds and, in the second case, gathering skills and access to new technologies. The importance of partnerships was identified in studies, such as Le Ber and Branzei (2010a)Le Ber, M. J., & Branzei, O. (2010a). (Re)forming strategic cross-sector partnerships relational processes of social innovation. Business & Society, 49(1), 140-172. in which, by analyzing four relations of partnership between companies and non-profits in Canada, it could be concluded that they were essential for accessing technologies and spreading risk innovations.

It also could be identified that the involvement of the local community is one of the important elements for the success of a SI in the indoor environment. This can be discussed in two parts; the first of them is the adaptation of SI to the growing market and the second is related to the increased possibility of creating social value through the generation of jobs in the environment to rely on the SI the dissemination stage, as the case of IT outsourcing companies that led jobs for poor rural populations of India (Sandeep & Ravishankar, 2015Sandeep, M. S., & Ravishankar, M. N. (2015). Social innovations in outsourcing: an empirical investigation of impact sourcing companies in India. The Journal of Strategic Information Systems, 24(4), 270-288.), or by hiring local suppliers.

Another external factor identified in the meta-synthesis is related to the existence of other social enterprises. This allows a mimicry of actions when a social enterprise is reflected on another to formulate their strategies, exchange experiences and to the possibility of mergers as a way of expanding the creation of social value.

After detailing the characteristics identified as relevant from the cross-case analysis, a focus beyond characterized as internal and external environment emerged. This is the bridge organizational model that acts as a link between the internal environment and the agents of the external environment. McMullen and Adobor (2011)McMullen, R. S., & Adobor, H. (2011). Bridge leadership: a case study of leadership in a bridging organization. Leadership & Organization Development Journal, 32(7), 715-735. and Manning and Roessler (2014)Manning, S., & Roessler, D. (2014). The formation of cross-sector development partnerships: how bridging agents shape project agendas and longer-term alliances. Journal of Business Ethics, 123(3), 527-547. treat it as an important means for the success of a SI to connect the internal needs and competences with the possibilities of the external environment. It is noteworthy that, although identified in this research, not always the bridge organization is a necessary means of connection between the external and internal environment, where the focus is scalability of SI.

5 DISCUSSION

The results presented here lead a breakthrough in the meta-synthesis literature to address jointly insights on the relevant characteristics in a SI scalability process. In sum, this meta-synthesis contributes to the field of SI studies in two ways. The first is given to suggest the concept of 'environment conducive to the scalability of a SI' including internal features, divided between aspects of the entrepreneur and the organization, as well as intermediated external characteristics (or not) by a bridge organization. The second draws attention to the field of study in SI, here called managing the scalability of promoting factors of SI to ensure its continuity and growth. The three prominent fields in research on SI, according to Phillips et al., 2015Phillips, W., Lee, H., Ghobadian, A., O'Regan, N., & James, P. (2015). Social innovation and social entrepreneurship, a systematic review. Group & Organization Management, 40(3), 428-461., aim at comprehending studies on 1. the role of the entrepreneur, 2. the relations of partnership and 3. the importance of the institutional environment for SI. It is possible to verify that studies on the management of SI and replication practices, such as the SI scalability, is not a major field of study in the area yet. As seen in these terms, this research contributes to increase the understanding of how a SI can be multiplied and, thus, obtain social impact within a greater number of people.

6 CONCLUSION

This study aimed to examine how characteristics raised in the case studies in the field of social innovation, from the meta-synthesis methodology proposed by Hoon (2013)Hoon, C. (2013). Meta-synthesis of qualitative case studies an approach to theory building. Organizational Research Methods, 16(4), 522-556., indicated factors that promote social innovation scalability. The SI perspective used in this paper is consistent with the approach adopted by Mulgan (2006)Mulgan, G. (2006). The process of social innovation. Innovations: Technology, Governance, Globalization, 1(2), 145-162. that sets the SI of other forms of innovation by its focus on creating social value, with the pursuit of satisfaction of human needs, especially those dissatisfied by poverty of population. Based on this concept, the criteria was selecting case studies within the SI, and from that selection, with the application of meta-synthesis. Thus, it was possible to identify the factors promoting the SI scalability presented in this study. This identification led to the classification of external and internal factors, as well as the delimitation of entrepreneurial character of factors and identification of the presence of bridge organizations and their role. The meta-synthesis was developed from 66 cases collected and analyzed and nine were based on the steps indicated by the author.

Theoretical contributions can be identified in the study. The first one is related to the concept of Favorable Environment to the Scalability of the SI since it addresses the manner a SI can gain scalability, in other words, how a SI can increase its social impact. This research gap has been proposed by Westley et al. (2014)Westley, F., Antadze, N., Riddell, D. J., Robinson, K., & Geobey, S. (2014). Five configurations for scaling up social innovation case examples of nonprofit organizations from Canada. The Journal of Applied Behavioral Science, 50(3), 234-260. and Estensoro (2015)Estensoro, M. (2015). How can social innovation be facilitated? Experiences from an action research process in a local network. Systemic Practice and Action Research, 28(6), 527-545. who found that the topic still needs new studies to clarify how an SI can expand and enhance deepen its impact on society. The second contribution concerns the capacity of the research to considerate internal elements, derived from the entrepreneur and the enterprise, scalability promoters of a SI with elements of the external environment, in addition to organizations bridging which are able to improve the relationship between these environments. This range of elements constitutes a theoretical contribution to the field since they consider various elements that compose the complex environment in which SI are developed. Approaches focused on specific elements (the entrepreneur, the enterprise or the environment) are more common in literature. A third theoretical contribution of this article refers to the concentration of efforts to understand the subsequent steps after implementing a SI because, as demonstrated by Phillips et al. (2015)Phillips, W., Lee, H., Ghobadian, A., O'Regan, N., & James, P. (2015). Social innovation and social entrepreneurship, a systematic review. Group & Organization Management, 40(3), 428-461., the initial stages of this process have already been studied in depth in the literature of the field.

With regard to the empirical contributions of this paper, it may be said that social entrepreneurs or team members dedicated to scaling up a SI can adopt the meta-causal network then developed as an initial support to the identification of the elements that could assist them in this stage of the life cycle of a SI. It is noteworthy that the proposals developed here are not intended to become a manual or a guide to the social entrepreneur. It aims to help the teams involved in the scalability of a SI, providing a theoretical contribution to the field of study. It is encouraged new researches that look for a vigorous analysis of the elements identified, the inclusion of new elements or the exclusion of some of them.

With regard to the limitations of this meta-synthesis, by selecting only nine studies out of 30 articles identified as qualitative case study in the field, there is a risk of reducing the interpretations presented in the analysis. However, it emphasizes that this was the amount of articles found in the literature with this theme in particular. This is justified by the delimitation of the subject and the newness of publications.

Future studies within the management field of the promoting factors of scalability of a SI may be made in the light of several organizational theories, for example, Resource-Based Theory, Stakeholder Theory, Agency Theory, Organizational and Interorganizational Learning and Competence, institutional theory, among others, which may reveal important factors regarding the scalability of a SI.

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Publication Dates

  • Publication in this collection
    Nov-Dec 2016

History

  • Received
    15 Apr 2016
  • Accepted
    05 Sept 2016
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