Variáveis de contexto organizacional a serem consideradas no projeto de sistemas de recompensas orientados à inovação de produtos

Resumo

Objetivo:

O principal objetivo deste artigo é discutir sobre algumas variáveis a serem consideradas no contexto organizacional ao projetar sistemas de recompensas focados em maximizar a inovação de produtos. Além de identificar tais variáveis, o texto se propõe a entender como cada uma delas pode influenciar este projeto.

Metodologia:

Baseado na literatura existente, um quadro de referência foi criado usando variáveis contextuais (estratégia organizacional, tipo de inovação, crenças e traços culturais e sistemas de metas e recompensas já previamente estabelecidas) e suas implicações em projetos de sistemas de recompensas. A pesquisa de campo é, então, feita usando entrevistas qualitativas com cinco especialistas, consultores e acadêmicos em gestão de recursos humanos e em sistemas de recompensas, bem como por meio da utilização de estudos de caso de quatro empresas industriais de grande escala, conhecidas por serem inovadoras.

Resultados:

A pesquisa mostrou que pouco conhecimento tem sido acumulado por especialistas, assim como por projetistas de sistemas de recompensas, nas organizações operando no Brasil com relação ao tema estudado. Além disso, as quatro principais variáveis listadas previamente foram mantidas e a pesquisa de campo permitiu uma série de análises que mudaram aspectos relevantes dos detalhes deste quadro.

Contribuições:

Este artigo contribui para suprir a lacuna que existe na literatura sobre projeto de sistemas de recompensas e propõe um quadro de referência que pode auxiliar o planejador em elaborá-lo.

Palavras-chave:
Processo de inovação; inovação de produto; recompensas para inovação

Abstract

Purpose:

The main purpose of this paper is to discuss some key variables to be taken into consideration in an organizational context when designing reward systems focused on maximizing product innovation. In addition to identifying such variables, the paper aims to understand how each of them can influence this design.

Design/methodology/approach:

Based on existing literature, a reference chart was created using context variables (organizational strategy, type of innovation, beliefs and cultural traits, and previously established systems of goals and rewards) and their implications on the reward system design. A field research was conducted through qualitative interviews with five specialists, consultants, and scholars in strategic human resource management and reward systems, as well as case studies on four large-scale industrial companies known for being innovative.

Findings:

The research has shown that little knowledge has been accumulated by specialists as well as by designers of reward systems at organizations operating in Brazil concerning the issue studied. Moreover, the four main previously listed variables were maintained, and the field research allowed a series of analyses that changed relevant aspects of the details of that chart.

Originality/value:

This paper can contribute to fulfill the gap existing in literature on the reward system design, and proposes a reference chart that can assist the designer in elaborating it.

Keywords:
Innovation process; product innovation; rewards for innovation

Texto completo disponível apenas em PDF.

Full text available only in PDF format.

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• 2
  Processo de Avaliação: Double Blind Review

• 1
  Chiavenato (2004) considera os termos “recompensa” e “incentivo” como sinônimos no contexto organizacional. Em diversos pontos deste trabalho, a mesma consideração será adotada.

• 2
  Essas características derivam de um conceito, difundido no mercado, por meio do qual os objetivos “SMART” devem ser definidos. “SMART”, nesse caso, é um acrônimo formado pelas iniciais das palavras em inglês que descrevem uma meta bem definida: Específica, Mensurável, Atingível, Relevante e Programada.

• Agências de fomento: CNPq - Conselho Nacional de Desenvolvimento Científico e Tecnológico.

Apêndice A - Guia da entrevista: especialistas

Apêndice B - Guia da entrevista: profissional das empresas pesquisadas

Contribuição por autor:

Datas de Publicação

• Publicação nesta coleção
  Apr-Jun 2016

Histórico

• Recebido
  05 Nov 2015
• Aceito
  06 Jun 2016