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Revista Brasileira de Gestão de Negócios

versão impressa ISSN 1983-0807versão On-line ISSN 1806-4892

Rev. bras. gest. neg. vol.18 no.60 São Paulo abr./jun. 2016

http://dx.doi.org/10.7819/rbgn.v18i60.2195 

Article

The environmental dimension in the context of the operations strategy of the São Paulo’s ABC region automotive manufacturers

Gabriela Scur1 

Guilherme Heinz1 

1University Center FEI, Department of Industrial Engineering, Sao Bernardo do Campo, SP, Brazil

Abstract

Purpose:

This paper aims to analyze the insertion of the environmental dimension in the operations strategy of three automotive manufacturers belonging São Paulo’s ABC region, and how it can impact the operations field’s competitive performance.

Design/methodology/approach:

Descriptive, exploratory multiple case study.

Findings:

There is an alignment between companies with regard to the performance indicators of the environmental dimension and to competitive priorities. We observed concern as to the social aspect of sustainability. Companies are designing socially fair production systems, in which work safety and occupational health are seen as strategic factors that contribute to competitive performance in the field of operations.

Originality/value:

One theoretical contribution is the proposal of a conceptual model that aims to fill a gap in literature concerning the lack of alignment between the operations strategy and environmental management, which can, in turn, hinder or even underestimate the understanding of the role of the operations field in the quest for competitive advantage.

Keywords: Operations strategy; competitive priorities; environmental dimension; automotive industry; performance indicators

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6Evaluation process: Double Blind Review

Contribution of each author:

Received: October 10, 2014; Accepted: May 24, 2016

Responsible editor: Prof. Dr. João Maurício Gama Boaventura

1

. Gabriela Scur, PhD in Industrial Engineering, University of Sao Paulo, Polytechnic School, Sao Paulo, SP, Brazil. E-mail: gabriela@fei.edu.br.

2

. Guilherme Heinz, Msc in Mechanical Engineering, University Center FEI, Sao Paulo, SP, Brazil. E-mail:guilherme.heinz@me.com.

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