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Entrepreneurial intentions of Sport Sciences students And Theory of Planned Behavior

Abstract

This study tests Ajzen’s1 Theory of Planned Behavior in sport sciences with the purpose of determining which variables most influence students’ entrepreneurial intentions. Although this theory has been employed to explain entrepreneurial intentions within different contexts, the context of sport sciences has not been addressed. A sample of 379 sport sciences students were administered the Entrepreneurial Intentions Questionnaire and results were analyzed using structural equation modeling. Results indicate that both perceived attitudes and perceived behavior control have significant positive impacts on entrepreneurial intentions, while the impact of subjective norms is negative. Several suggestions to improve curriculum design and teaching in order to promote entrepreneurial intentions and behaviors are provided.

Keywords
entrepreneurship; entrepreneurial intentions; sports; curriculum

Introduction

Entrepreneurship is associated with a capacity for innovation, initiative(22 Drucker P. Innovation and entrepreneurship. New York, HarperCollins, 2006.), and creativity(33 Shane S, Locke E, Collins C. Entrepreneurial motivation. Hum Resour Manage R. 2003; 13(2): 257-279. ), currently receiving increasing attention in economic and societal policies.The entrepreneurial process is based upon the identification, evaluation, and exploitation of opportunities for the creation and development of new business ideas(44 Krueger NF. Impact of prior entrepreneurial exposure on perceptions of new venture feasibility and desirability. Entrep Theory and Pract. 1993; 18(1): 5-21.). As intentions reflect a person’s motivation to perform a behavior, evidence supportingthe link between intentions and actions has been shown with respect to many different types of behaviors(55 Ajzen I, Fishbein M. Understanding Attitudes and Predicting Social Behaviour.Englewood Cliffs, NJ: Prentice-Hall, 1980. ). In other words, the stronger a person’s intentions and the greater his/her ability (behavioral control), the more likely that behavior is to occur (11 Ajzen I. The Theory of Planned Behavior. Organizational Behavior and Human Decision Process. 1991; 50: 179-211. ). Specifically, Ajzen’s(11 Ajzen I. The Theory of Planned Behavior. Organizational Behavior and Human Decision Process. 1991; 50: 179-211. ) Theory of Planned Behavior (TPB) has been used as a validated framework to explain entrepreneurial intentions(66 Krueger NF, Reilly MD, Carsrud AL. Competing models of entrepreneurial intentions. J Bus Venturing. 2000; 15(5-6): 411-32. ). This theory states that much human behavior is planned and is therefore,preceded by intention. According to the TPB, intentions are predicted by cognitive variables, which are also termed motivational “antecedents,” consisting of perceived attitudes (PA), subjective norms (SN), and perceived behavioral control (PBC)(11 Ajzen I. The Theory of Planned Behavior. Organizational Behavior and Human Decision Process. 1991; 50: 179-211. ). The more favorable attitudes, subjective norms, and perceived behavior control are, the stronger the intentions to perform that behavior. However, the relative importance of each of these predictors varies across analyzed behaviors and situations(11 Ajzen I. The Theory of Planned Behavior. Organizational Behavior and Human Decision Process. 1991; 50: 179-211. ). For example, perceived behavior control plays a key role in determining intentional behavior, while subjective norms are less predictive of intentions for subjects where there is ahigh internal locus of control(11 Ajzen I. The Theory of Planned Behavior. Organizational Behavior and Human Decision Process. 1991; 50: 179-211. ).

Empirical studies often find the subjective norm construct to be a weak predictor of intentions(77 Autio E, Keeley RH, Klofsten M, Parker GGC, Hay M. Entrepreneurial intent among students in Scandinavia and in the USA. EIMS. 2001; 2(2): 145-60.). Several concerns have been raised in relation to this construct, mainly due to measurement issues (mostly single-item measures are used) and due to the need for expansion of the normative component(88 Armitage CJ, Conner M. Efficacy of the theory of planned behavior: a meta-analytic review. Br. J. Soc. Psychol. 2001; 40(4): 471-499. ). A negative relationship between subjective norms and entrepreneurial intentions, although rare,has been verified in some studies (e.g.,Ross, Goulet(99 Ross L, Goulet C. Attitudes and Subjective Norms of Quebecian adolescent mothers towards breastfeeding. Can J Public Health. 2002; 93(3): 198-202.); Shook, Bratianu(1010 Shook C, Bratianu C. Entrepreneurial intent in a transitional economy: anapplicationof the theory of planned behavior to Romanian students. IEMJ. 2010;6(3): 231-247. )). The TPB has been validated by several meta-analytic reviews, which have provided strong support for its predictive ability (e.g.,Armitage, Conner(88 Armitage CJ, Conner M. Efficacy of the theory of planned behavior: a meta-analytic review. Br. J. Soc. Psychol. 2001; 40(4): 471-499. )). However,only a few TPB studies included measures of actual behaviors, which calls into question the validity of the study as self-reports were commonly used(88 Armitage CJ, Conner M. Efficacy of the theory of planned behavior: a meta-analytic review. Br. J. Soc. Psychol. 2001; 40(4): 471-499. ).

An issue often raised regarding the predictive power of TPB is the existence of a gap between intentions and future behaviors. Several authors propose strategies to close the intention-behavior gap (1111 Gollwitzer PM. Implementation intentions: strong effects of simple plans. AmPsychol. 1999; 54(7): 493-503.). Further, Ajzen, Czasch and Flood(1212 Ajzen I, Czasch C, Flood M. From intentions to behavior: implementation intention, commitment, and conscientiousness. Appl. Soc. Psychol. 2009; 39(6): 1356-1372. ) argue that the effectiveness of implementing intentions is related with the notion of a commitment to perform the behavior.

According to the TPB, entrepreneurial intention is the effort a person will put forth to carry out an entrepreneurial behavior. These intentions may be influenced directly by motivational antecedents(11 Ajzen I. The Theory of Planned Behavior. Organizational Behavior and Human Decision Process. 1991; 50: 179-211. ,1313 Liñán F. Intention-based models of entrepreneurship education. PiccolaImpresa/Small Business. 2004; 3:11-35. ), such as attitudes toward the desirability of an entrepreneurial career; subjective norms, including perceived family expectations and beliefs to perform the behavior; andperceived behavioral control (i.e., the perceived ability to execute the intended behavior of entering entrepreneurship).Moreover, cultural values also affect motivational intention antecedents in general, but might be stronger in subjective norms(1414 Liñan F, Chen Y. Development and cross-cultural application of a specific instrument to measure entrepreneurial intentions. Entrep Theory Pract. 2009; 33(3): 593-617. ). Intentions can also be influenced, indirectly (affecting motivational intention antecedents), by situational factors(1515 Ajzen I. Attitudes, traits and actions-dispositional prediction of behavior in personality and social-psychology. AdvExpSocPsychol. 1987; 20:1-63. ,1616 Boyd NG, Vozikis GS. The influence of self-efficacy on the development of entrepreneurial intentions and actions. Entrep Theory Pract. 1994; 18: 63-77. ,1717 Tubbs ME, Ekeberg SE. The role of intentions in work motivation: Implications for goal-setting theory and research. Acad. Manage. Rev. 1991; 16(1): 180-199.), such as time constraints, task difficulty, and the influence of other people through social pressure(1818 Lee SH, Wong PK .An exploratory study of techno preneurial intentions: A career anchor perspective. JBV. 2004; 19(1): 7-28. ), and by human capital and other demographic factors(1616 Boyd NG, Vozikis GS. The influence of self-efficacy on the development of entrepreneurial intentions and actions. Entrep Theory Pract. 1994; 18: 63-77. ,1818 Lee SH, Wong PK .An exploratory study of techno preneurial intentions: A career anchor perspective. JBV. 2004; 19(1): 7-28. ,1717 Tubbs ME, Ekeberg SE. The role of intentions in work motivation: Implications for goal-setting theory and research. Acad. Manage. Rev. 1991; 16(1): 180-199.), such as the knowledge of different entrepreneurial aspects(1919 Ajzen I. Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. J. Appl. Soc. Psychol. 2002; 32(4): 665-683. ).Additionally, knowledge concerning the existence of a particular professional career option(1313 Liñán F. Intention-based models of entrepreneurship education. PiccolaImpresa/Small Business. 2004; 3:11-35. ), the relevance of experience and education(2020 Cooper AC. The role of incubator organizations in the founding of growth-oriented firms. JBV. 1985; 1(1): 75-86. ,2121 Cooper AC. Challenges in predicting new firm performance. JBV. 1993; 8(3): 241-253. )and the role models(2222 Carrier C. Pedagogical challenges in entrepreneurship education. In: The dynamics of learning entrepreneurship in a cross-cultural university context, Hämmeenlinna, University of Tampere; 2005. p. 136-158.,2323 Matthews CH, Moser SB. Family background and gender: Implications for interest in small firm ownership. Entrep. Reg. Dev. 1995; 7(4): 365-377. ) will also have an indirect effect.

Ajzen´s(11 Ajzen I. The Theory of Planned Behavior. Organizational Behavior and Human Decision Process. 1991; 50: 179-211. )model has been widely used in entrepreneurial research, and especially amongst student populations of different countries, including the U.S(66 Krueger NF, Reilly MD, Carsrud AL. Competing models of entrepreneurial intentions. J Bus Venturing. 2000; 15(5-6): 411-32. ), Finland and Sweden(77 Autio E, Keeley RH, Klofsten M, Parker GGC, Hay M. Entrepreneurial intent among students in Scandinavia and in the USA. EIMS. 2001; 2(2): 145-60.),the U.K.(77 Autio E, Keeley RH, Klofsten M, Parker GGC, Hay M. Entrepreneurial intent among students in Scandinavia and in the USA. EIMS. 2001; 2(2): 145-60.), France(2424 Fayolle A, Gailly B, Lassas-Clerc N. The long-term effect of entrepreneurship teaching programmes on entrepreneurial intention. Paper presented at the RENT XIX - Research in Entrepreneurship and Small Business, EIASM, Naples, Italy; 2005, November.), Romania(1010 Shook C, Bratianu C. Entrepreneurial intent in a transitional economy: anapplicationof the theory of planned behavior to Romanian students. IEMJ. 2010;6(3): 231-247. ), Russia(2525 Tkachev A,Kolvereid L. Self-employment intentions among Russian students. Entrep. Reg. Dev. 1999; 11(3): 269-80.), Spain and Taiwan(1414 Liñan F, Chen Y. Development and cross-cultural application of a specific instrument to measure entrepreneurial intentions. Entrep Theory Pract. 2009; 33(3): 593-617. ), and Portugal(2626 Rodrigues R, Dinis A, Paço A, Ferreira J. The effect of an entrepreneurial training programme on the entrepreneurial intention of secondary students.Paper presented at the RENT XXI-Research in Entrepreneurship and Small Business, EIASM, Covilhã, Portugal; 2008, November.). However, in the sports science context, the TPB has been frequently applied in the analysis of lifestyles, physical activity, and exercise intentions and behaviors(2727 Hagger M, Chatzisarantis N, Barkoukis V, Wang J, Pihu M, Soós I, et al. Cross-cultural generalizability of the theory of planned behavior among young people in a physical activity context. J Sport ExercPsychol. 2007;29(1): 2-20. ), but not in the analysis of entrepreneurial intentions.

The majority of studies investigating entrepreneurial intentions have been developed with business samples. To the best of our knowledge, no study investigated this phenomenon in the sports sciences field. Nevertheless, sports are an important economic and social driver of development around the world(2828 Ratten V. Sport-based entrepreneurship: towards a new theory of entrepreneurship and sport management. IEMJ. 2011; 7(1): 57-69. ) with a growing relevance in contemporary society. Both entrepreneurship and sports aspire to encourage economic and regional development and share several characteristics, such as innovation, pro-activeness, risk taking, initiative, and opportunity seeking(2929 Ratten V. Sport entrepreneurship: challenges and directions for future research. IJEV. 2012; 4(1); 65-76. ). Sport entrepreneurship refers to innovative activities within the context of sports, enhanced with a proactive and risk-taking quality, valuable for both established and new organizations(2828 Ratten V. Sport-based entrepreneurship: towards a new theory of entrepreneurship and sport management. IEMJ. 2011; 7(1): 57-69. ).Furthermore, sport entrepreneurs are often involved in social and community activities that create social value rather than just personal wealth(2929 Ratten V. Sport entrepreneurship: challenges and directions for future research. IJEV. 2012; 4(1); 65-76. ).

In particular, a selection of studies have investigated the link between entrepreneurship and sports focusing on different issues, such as entrepreneurial attitudes and sport franchise(3030 Legg D, Gough V. Calgary Flames: a case study in an entrepreneurial sport franchise. IJEV. 2012; 4(1): 32-41.), entrepreneurial strategies and brand management theories(3131 Miloch K, Lee J, Kraft P, Ratten V. Click clack: examining the strategic and entrepreneurial brand vision of Under Armour. IJEV. 2012; 4(1): 42-57. ),and entrepreneurial systems(3232 Spilling O. The entrepreneurial system: on entrepreneurship in the context of a mega-event. J Bus Res. 1996; 36(1): 91-103.). Together these studies emphasized the relevance of a deeper understanding of entrepreneurship within the sports domain, since through sport, many new ideas can arise allowing entrepreneurship to take place(2828 Ratten V. Sport-based entrepreneurship: towards a new theory of entrepreneurship and sport management. IEMJ. 2011; 7(1): 57-69. ). However, few studies have empirically developed and tested a sport entrepreneurship construct and little conceptual or empirical research has been devoted to understanding the conditions that produce sport entrepreneurship(2929 Ratten V. Sport entrepreneurship: challenges and directions for future research. IJEV. 2012; 4(1); 65-76. ).

According to the European Commission(3333 European Commission. White paper on Sport. Available from https://goo.gl/Cpe4Qm (Acessed 15th June 2016).
https://goo.gl/Cpe4Qm...
), sport represents an important phenomenon with social, economic, cultural, and educational dimensions. Sport sciences reflect this scope as it is a multifaceted and multidisciplinary field where different approaches and research questions emerge(3434 Neumaier A. The Faculty of Sports Science: A multidisciplinary approach to sports. Eur. J. Sport Sci. 2003; 3(3): 1-3.).When compared with other fields, sport sciences are unique in terms of its coverage, economic and social role, and for the characteristics it develops in people. Most sport sciences students are related to sport in different ways, either directly (through sports) or indirectly (through sport management), and possess a number of relevant characteristics related with entrepreneurship, such as determination, motivation, and persistence, which can be maximized through education and converted into entrepreneurial actions. Ratten(2929 Ratten V. Sport entrepreneurship: challenges and directions for future research. IJEV. 2012; 4(1); 65-76. ) posits that an entrepreneurial culture is important in the support and fostering of entrepreneurial sport opportunities. Therefore, analyzing and promoting entrepreneurial intentions of these students is important for increasing their entrepreneurial initiatives.

Despite earlier advances in the field, relevant unanswered questions related to entrepreneurial intentions of sports sciences students remain. In particular, does the Theory of Planned Behavior contribute to the explanation of entrepreneurial intentions of sport sciences students and if so, what factors influence entrepreneurial intentions of these students? Therefore, the main purpose of this study was to analyze which variables most influence entrepreneurial intentions of sport sciences students. Based upon the TPB predictions and previous literature, the following hypotheses were defined:

  • Hypothesis 1: There is a positive relationship between perceived attitudes (PA) and entrepreneurial intentions in sport science students.

  • Hypothesis 2: There is a positive relationship between subjective norms (SN) and entrepreneurial intentions in sport science students.

  • Hypothesis 3: There is a positive relationship between perceived behavior control (PBC) and entrepreneurial intentions in sport science students.

Method

Participants and data collection

Participants were students of a mid-sized University located in Lisbon, Portugal who agreed voluntarily to participate in this study. A convenience sample of 379 students was obtained, comprised of the following characteristics: 63.5% men and 36.5% women; aged from 18 to 41 years, (21.3±3.2);of which 85.8% were students of sport sciences (exercise and health, sport training and physical education) and 14.2% were from the sport management discipline. Questionnaires were administrated in the classes, with prior permission from the lecturers. Students were briefed on the purpose of the study and then asked voluntarily to complete the standard Entrepreneurial Intentions Questionnaire (EIQ). Participants were given approximately 20 minutes to complete the questionnaire.

Approval of the study protocol was granted by the ethics committee of the Faculdade de Motricidade Humana (Lisbon, Portugal) with the project number 60/2015.

Instrument

The EIQ was developed by Liñán and Chen(1414 Liñan F, Chen Y. Development and cross-cultural application of a specific instrument to measure entrepreneurial intentions. Entrep Theory Pract. 2009; 33(3): 593-617. ) to measure entrepreneurial intentions and other variables based upon Ajzen’s Theory of Planned Behavior model.

Two native speakers in both languages translated the survey instrument into Portuguese. To test the equivalence between the original and the Portuguese instrument, back translation into English was carried out by two other natives of Portugal who are academics and fluent in English. A scholar of English literature then verified the accuracy of the translation. The comparison of the two versions led to the conclusion that the instruments were equivalent (Redford,Veloso(3535 Redford DT, Veloso A. Evaluating undergraduate entrepreneurship courses and their effect on changing students’ mindset. Paper presented at the Third Annual 2007 San Francisco-Silicon Valley Global Entrepreneurship Research Conference, San Francisco, CA: School of Business and Management, University of San Francisco, United States of America; 2007, March.)).

We used the Entrepreneurial Activity scale (EIQ v.3.2), which is comprised of 20 items that correspond to the elements in the entrepreneurial intention model. All items were measured using a Likert-type scale, ranging from zero (not at all) to seven (totally). The following constructs were measured: Entrepreneurial Intention (EI) (items A4, A6, A9, A13, A17, and A19); Perceived Behavior Control (PBC) (items A1, A5, A7, A14, A16, A20); Personal Attitudes (PA) (items A2, A10, A12, A15, A18); and Subjective Norms (SN) (A3, A8, A11).

Data analysis

Data were analyzed using AMOS 22.0. A two-step maximum likelihood structural equation modeling procedure was performed. First, a confirmatory factor analysis (CFA) was conducted to evaluate the measurement model. The reliability of the constructs was assessed through the Composite Reliability (CR)-values of CR larger than .70 were indicative of good reliability(3636 Fornell C, Larcker DF. Evaluating structural equation models with unobservable variables and measurement error. J Mark Res. 1981; 18(35): 39-50.). The average variance extracted (AVE) was estimated to evaluate convergent validity and values larger than .50 were considered to demonstrate convergent validity (3737 Hair J, Black WC, Babin B, Anderson RE, Tatham R. Multivariate data analyses (6thed). New York, Prentice-Hall, 2005. ). Discriminant validity was assumed when the AVE of each construct was larger than the squared correlation between that construct and any other(3636 Fornell C, Larcker DF. Evaluating structural equation models with unobservable variables and measurement error. J Mark Res. 1981; 18(35): 39-50.).

Second, a structural model estimation was performed to test the research hypotheses. The appropriateness of the data to both the measurement and structural models was estimated through a variety of goodness-of-fit indices. Specifically, a good fit of the models was assumed when the ratio of X2 to its degrees of freedom was less than 3.0, and comparative-of-fit-index (CFI) and the goodness-of-fit-index (GFI) were larger than .90 (3737 Hair J, Black WC, Babin B, Anderson RE, Tatham R. Multivariate data analyses (6thed). New York, Prentice-Hall, 2005. ). A root mean square error of approximation (RMSEA) value between .05 and .10 was considered indicative of good fit(3838 Maroco J. Análise de equações estruturais - fundamentos teóricos, software e aplicações. [Structural Equations Analysis-Theoretical grounds, software and applications].Pêro Pinheiro, Report Number Lda, 2010.). The significance of the structural weights was evaluated using Z-tests (statistical significance was assumed at a .05 level).

Results

Measurement model

None of the variables presented asymmetry coefficients indicating severe violations of the normal distribution (|Sk<3| and |Ku<7|), which would recommend against SEM with maximum likelihood estimation(3838 Maroco J. Análise de equações estruturais - fundamentos teóricos, software e aplicações. [Structural Equations Analysis-Theoretical grounds, software and applications].Pêro Pinheiro, Report Number Lda, 2010.). The results of the CFA showed that the factor loadings from three items of PBC (A5, A16, A20), two items from PA (A2, A18), and three items from EI (A9, A17, A19) failed to exceed the cut-off point of 0.50 and, consequently, were eliminated(3737 Hair J, Black WC, Babin B, Anderson RE, Tatham R. Multivariate data analyses (6thed). New York, Prentice-Hall, 2005. ). In this sense, the final measurement model consisted of 12 items, with three items reflecting each one of the constructs. After this scale refinement, all items showed high factor loadings, ranging from .60 to .87, while the Z-values ranged from 11.19 to 20.35 (p<0.01) (see Table 1). These results indicate that each item did load significantly on its respective construct. With the exception of the PBC (0.68) that was within the .60 criterion for acceptable reliability(3939 Bagozzi R, Yi Y. On the evaluation of structural equation models. J. Acad. Market. Sci. 1988; 16(1): 74-94.), the remaining constructs showed good reliability (CR), ranging from .80 (SN) to .85 (EI). All AVE values were close to, or greater than, the .50 standard for good convergent validity (AVE), ranging from .42 (PBC) to .67 (SN).

Table 1
Factor Loadings, Z-Values, Composite Reliability (CR), and Average Variance Extracted (AVE)

Descriptive statistics for the constructs and its correlations are presented in Table 2. The SN construct had the highest mean score (5.56±1.05), while EI had the lowest mean score (3.70±1.37). With exception of EI (AVE=.65), PBC (AVE=.42),and PA (AVE=.61), the AVE values for the other constructs were greater than the squared correlations between these constructs and any other. Still, as noted in Table 2, correlation coefficients between EI and PBC (.83) and between EI and PA (.84) were lower than the suggested criterion of .85(4040 Kline R. Principles and Practice of Structural Equation Modeling.New York, Guilford Press, 2005.). Further, although the squared multiple correlations between EI and PBC (=.68) and between EI and PA (.71) were slightly higher than the AVE value of these constructs, additional support for discriminant validity was established by comparing the chi-square statistics when the correlation between the two constructs was free versus constrained to one(4141 Anderson J, Gerbing D. Structural equation modeling in practice: A review and recommended two-step approach. ‎Psychol. Bull. 1988; 103(3): 411-423.). A statistically significant decrease in the chi-square values was evident when the correlation was free between IE and PBC (∆X2=20.57; ∆df=1;p<.01) and between IE and PA (∆X2=44.48; ∆df=1;p<.01). Thus, these tests provide evidence of discriminant validity.

In addition, the results obtained in the final measurement model indicated an acceptable fit to the data [X2(48) = 121.36 (p<.01); X2/df=2.53; CFI=.96; GFI=.95; RMSEA=.06)]. The X2 statistic was significant (p<.001); however, its ratio to the degrees of freedom was within the usually accepted range. In addition, it is important to consider other indices given that the X2 statistic is overly sensitive to sample size(3737 Hair J, Black WC, Babin B, Anderson RE, Tatham R. Multivariate data analyses (6thed). New York, Prentice-Hall, 2005. ,3838 Maroco J. Análise de equações estruturais - fundamentos teóricos, software e aplicações. [Structural Equations Analysis-Theoretical grounds, software and applications].Pêro Pinheiro, Report Number Lda, 2010.). The CFI, GFI, and RMSEA values met the recommended criteria for good fit, while X2/dfwas indicative of acceptable fit. Overall, the final measurement model was clearly within the required criteria for good psychometric properties. Consequently, the structural model was examined.

Table 2
Mean (M), Standard Deviation (SD), and Correlation Matrix

Structural model

The examination of the structural model included a test of the overall model fit as well as individual tests of the relationships among latent constructs. As for the measurement model, the overall assessment of the structural model indicated an acceptable fit to the data [X2(48) = 121.36 (p<.01); X2/df=2.53; CFI=.96; GFI=.95; RMSEA=.06)]. The path coefficients for the model are presented in Figure 1. The relationship between PBC and EI (β=.52, p<.01) was positive and significant supporting H1. The PA construct showed a significant positive impact on EI (β=.57, p<.01), and thus H2 was supported. In turn, SN was negatively related with EI (β= −.11, p<.05). Thus, H3 was not supported. Nevertheless, it is important to note that coefficients below .20 should not be considered relevant because they explain a very low percentage of variance(4242 Chin WW. Issues and opinions on structural equation modeling. Manag. Inf. Syst. Q. 1998; 22(1).). The ability of the hypothesized model to explain the variation in the outcome variable was assessed by R2 values. The dimensions of PBC, PA, and SN accounted for approximately 88% of the variance in EI (R2=.88).

Figure 1
Standardized estimates of the structural model.

Discussion

The main purpose of this study was to investigate which variables most influence entrepreneurial intentions of sport sciences students in a specific context by testing the predictions associated with the TPB. Results indicate that TPB psychometric properties are satisfactory, and the application of the model is partly corroborated in this sample; both perceived attitudes and perceived behavior control have significant positive impacts on entrepreneurial intentions, while the impact of subjective norms is negative and of small magnitude. In sum, findings suggest that students who have stronger positive attitudes towards entrepreneurship, as well as those with higher perceived control over their actions, will likely have stronger entrepreneurial intentions. The weak negative impact of subjective norms suggests that a more intense social pressure will lower the willingness of subjects in our sample to follow an entrepreneurial path (although this negative impact is quite low).

These findings are in line with most of TPB initial predictions(11 Ajzen I. The Theory of Planned Behavior. Organizational Behavior and Human Decision Process. 1991; 50: 179-211. ,1313 Liñán F. Intention-based models of entrepreneurship education. PiccolaImpresa/Small Business. 2004; 3:11-35. )and with the study of Shook and Bratianu(1010 Shook C, Bratianu C. Entrepreneurial intent in a transitional economy: anapplicationof the theory of planned behavior to Romanian students. IEMJ. 2010;6(3): 231-247. ). In this study, the entrepreneurial intent in Romanian students was examined using the Theory of Planned Behavior and results showed that perceived attitudes and perceived behavior control were positively related with entrepreneurial intentions, however, subjective norms was negatively related to entrepreneurial intent. According to the authors, this result can be explained by the transitional economy of Romania and the context of a post-communist society, where during the five decades of socialist and communist rule, entrepreneurs were perceived negatively(4343 Lazar AV. Postcards from Hungary. Harvard Bus Rev. 1990; 68(5): 44-54.). In Portugal, the context is different but the results are similar.

In the North American context, there are studies were a weak positive relationship between subjective norms and entrepreneurial intent was found(77 Autio E, Keeley RH, Klofsten M, Parker GGC, Hay M. Entrepreneurial intent among students in Scandinavia and in the USA. EIMS. 2001; 2(2): 145-60.) or even no relationship(66 Krueger NF, Reilly MD, Carsrud AL. Competing models of entrepreneurial intentions. J Bus Venturing. 2000; 15(5-6): 411-32. ). Autio, Keeley, Klofsten, Parker, Hay(77 Autio E, Keeley RH, Klofsten M, Parker GGC, Hay M. Entrepreneurial intent among students in Scandinavia and in the USA. EIMS. 2001; 2(2): 145-60.) also analyzed this relationship in the Scandinavian context and no relationship was found. Given these results, it seems important to analyze motivational antecedents and the role and recognition of entrepreneurship in countries with transitional economies vs. market-based economies.

In the study of Liñán and Chen(1414 Liñan F, Chen Y. Development and cross-cultural application of a specific instrument to measure entrepreneurial intentions. Entrep Theory Pract. 2009; 33(3): 593-617. ),the main influence of subjective norms was on perceived attitudes and perceived behavior control. However, in the present study, these effects were not tested.

The negative relationship between subjective norms and entrepreneurial intentions it is not common, although has been verified in some studies, as mentioned previously. This result is not in line with observations that family tradition role models tend to influence entrepreneurial behavior in a positive manner(4444 Parker S. The economics of self-employment and entrepreneurship. Cambridge, Cambridge University Press, 2004.). Ajzen(11 Ajzen I. The Theory of Planned Behavior. Organizational Behavior and Human Decision Process. 1991; 50: 179-211. ) states that subjective norms are less predictive of intentions for subjects with a higher internal locus of control. This construct refers to the extent to which individuals believe that they can control events and outcomes in their own lives(4545 Rotter JB. Generalized expectancies for internal versus external control of reinforcement. PsycholMonogr. 1966; 80: 1-28.). It is possible that the subjects in our sample possessed a high internal locus of control and confidence in their ability to pursue an entrepreneurial path and therefore, were less influenced by perceived social norms related to entrepreneurship.

We can also explain this relationship using Theory of Psychological Reactance proposed by Brehm(4646 Brehm JW. A theory of psychological reactance. New York, Academic Press., 1966.) where people react to a threat or elimination of a behavioral freedom, trying to restore the freedom that was threatened or taken away. Freedom can be reestablished by behaving in a way opposite to what is desired(4747 Kirchler E. Reactance to taxation: Employers' attitudes towards taxes. J Socio Econ. 1999; 28: 131-138.). This concept is related to the idea of “reverse psychology,” which is based on the notion that telling someone not to do something makes it more appealing(4848 Baumeister RF, Catanese KR, Wallace HM. Conquest by Force: A Narcissistic Reactance Theory of Rape and Sexual Coercion. Rev Gen Psychol. 2002; 6: 92-135.).Therefore, in this case, if society were to encourage an entrepreneurial path, certain people could feel that their freedom to choose was threatened and subsequently reject an entrepreneurial life in response.

According to the TPB approach, the influence of cultural values in subjective norms is strong(1212 Ajzen I, Czasch C, Flood M. From intentions to behavior: implementation intention, commitment, and conscientiousness. Appl. Soc. Psychol. 2009; 39(6): 1356-1372. ). However, according to GEM Portugal 2010(4949 SPI Ventures, IAPMEI, Fundação Luso-americana. GEM Portugal 2010 - Estudo sobre o empreendedorismo. Available from Available from http://www.gemconsortium.org/report (Acessed 15th June 2016).
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), cultural and social norms in Portugal (mainly the lack of incentive to individual success), were reported as the less favorable structural condition and national experts argue that Portuguese culture is poorly targeted to entrepreneurship. Thus, it would be important to understand what kind of social pressure influences entrepreneurship.

As stated earlier, empirical studies often find the subjective norm construct to be a weak predictor of intentions. By using a multi-item scale, the present study has attempted to overcome some limitations, but subjective norms continued to be a weak predictor of intentions. It is likely that additional items and improvements in the construct are necessary to increase its predictive value. The percentage of variance in intentions explained by the components in the present study is high (R2=.88) when compared with previous research. In their meta-analytic review, Armitage and Conner(88 Armitage CJ, Conner M. Efficacy of the theory of planned behavior: a meta-analytic review. Br. J. Soc. Psychol. 2001; 40(4): 471-499. ) found that TPB accounted for between 27% and 39% of the variance in behavior and intentions. However, we still found studies from different fields (e.g.,Doll, Ajzen(5050 Doll J,Ajzen I. The effects of direct experience on the attitude-behavior relation: Stability versus accessibility.Unpublished manuscript. Psychologisches Institut 1, University Hamburg, West Germany; 1990.)), which presented a high percentage of variance explained (R2 = .88). In the present study, behavior was not analyzed, which could probably explain the high variance found, as well as the low variance in the demographic characteristics of the sample (e.g., age, gender, and background).

Even in an unaddressed group, findings show that TPB can be used as a validated framework to explain entrepreneurial intentions(66 Krueger NF, Reilly MD, Carsrud AL. Competing models of entrepreneurial intentions. J Bus Venturing. 2000; 15(5-6): 411-32. ). According to Ajzen(1515 Ajzen I. Attitudes, traits and actions-dispositional prediction of behavior in personality and social-psychology. AdvExpSocPsychol. 1987; 20:1-63. ), the relative importance of each of these predictors varies across the analyzed behaviors and situations. In this sample, perceived attitudes played a key role in determining intentional behavior, rather than perceived behavioral control, as predicted by Ajzen(1515 Ajzen I. Attitudes, traits and actions-dispositional prediction of behavior in personality and social-psychology. AdvExpSocPsychol. 1987; 20:1-63. ).Nevertheless, the difference between standardized estimates of each construct is very small.

This study is not exempt from limitations. The cross-sectional and self-reported data, as well as the use of a convenience sample, could limit the development of causal relationships, as well as increase the bias and data subjectivity. In this study, the link between intentions and behavior has not been analyzed, as well as the indirect influence of situational factors, cultural values, human capital, and other demographic factors (e.g., age, gender, and course of study) on intentions, which could also influence the results.

Concerning implications and guidelines, the findings of this study lend further support for the TPB-in particular, for the role of attitudes and behavioral control-and introduce novel perspectives on the antecedents of entrepreneurial intentions in the sport sciences field. From a practical point of view and based on the results (Figure 1), several guidelines are proposed to promote entrepreneurial intentions and behaviors through curriculum (Table 3). According to Kelly(5151 Kelly AV. The curriculum: theory and practice (6thed). London, Sage, 2009.), the formal curriculum is related with formal activities organized by school during teaching periods. Informal curriculum activities relate to the organizational culture inside the academic institution and happen voluntarily and after school hours. As PBC and PA showed a significant positive impact on EI, a variety of suggestions are made to increase entrepreneurial intentions through these constructs, in the student’s formal and informal curriculum. As SN was negatively related with EI, we did not provide suggestions based on this construct. In this proposal, we follow different authors’ strategies to help close the “intention-behavior gap” often raised in the TPB, including implementation intentions and commitment(1212 Ajzen I, Czasch C, Flood M. From intentions to behavior: implementation intention, commitment, and conscientiousness. Appl. Soc. Psychol. 2009; 39(6): 1356-1372. ), and a combination of motivational and volitional techniques(5252 Biddle SJ H, Mutrie N. Psychology of physical activity: determinants, well-being and interventions.London, Routledge, 2008. ).

Table 3
Suggestions to improve curriculum design and teaching

In addition, specific entrepreneurship education programs should be developed basedon the suggestionsoffered above to promote entrepreneurial intentions and behaviorsthrough curriculum. In general, studies tend to find that entrepreneurial intentions or the motivational antecedents are enhanced by program participation (e.g.,Liñán, Rodríguez-Cohard, Rueda-Cantuche(5353 Liñán F, Rodríguez-Cohard JC, Rueda-Cantuche JM. Factors affecting entrepreneurial intention levels: a role for education. IEMJ. 2011; 7(2): 195-218. )); however, results differ depending on whether elective or compulsory programs are being observed. Lena and Wong(5454 Lena L, Wong P-K. Attitude towards entrepreneurship education and new venture creation. JEC. 2003; 11(4): 339-357.) found that entrepreneurship education programs per se were not enough to promote entrepreneurial intentions and influence business start-up decisions. A positive attitude towards engagement in these programs seems to be important since in programs where participation is compulsory, participants tend to dislike the program more, which negatively affects entrepreneurial intentions(5555 Oosterbeek H, Praag M, Ijsselstein A. The impact of entrepreneurship education on entrepreneurship skills and motivation. Eur Econ Rev. 2010; 54(4): 442-454.). Therefore, participation in activities related to the promotion of entrepreneurial intentions and behaviors should be elective.

Conclusion

The present study makes three main contributions: (a) it finds partial support for the TPB in explaining entrepreneurial intentions of a hitherto unaddressed group (sport sciences students); (b) it further questions the role of subjective norms in explaining intentions under specific settings; and (c) it offers several suggestions to improve curriculum design in order to promote entrepreneurial intentions. The guidelines proposed based upon the results are important to the practice of entrepreneurship education. The enhancement of entrepreneurial intentions and behaviors of non-business students requires fostering their attitudes toward an entrepreneurial path and increasing their perceived behavior control. This is in line with the suggestions of Ajzen(11 Ajzen I. The Theory of Planned Behavior. Organizational Behavior and Human Decision Process. 1991; 50: 179-211. ) related with the use of TPB to implement interventions to change behaviors based upon different predictors.

The main conclusion and key theoretical message that emerged from this study relates to a better understanding of the variables that most influence entrepreneurial intentions of sport sciences students, which can be maximized through education and converted into entrepreneurial actions. The uniqueness of the sport sciences fieldjustifies greater investment in educational policies to promote entrepreneurial behaviors.

Moreover, undergraduate programs should be revised frequently as the curriculum is constantly changing in response to societal demands(5656 García M, Ratcliff JL. Social forces shaping the curriculum. In Handbook of the Undergraduate Curriculum. San Francisco, Jossey-Bass; 1997. ).

Future research (e.g., longitudinal studies, triangulation of data, analyzing the link between intentions and behavior in sports science students, analyzing the influence of situational factors, cultural values, human capital, and other demographic factors in intentions) could address some of the limitations of the present study and increase confidence in the generalization of findings. Following Liñán(5757 Liñan F. Skill and value perceptions: how to they affect entrepreneurial intentions? IEMJ. 2008; 4(3): 257-272.), the questionnaire may be revised so that different variables are introduced to differentiate elements of the sample. In addition, the strong correlations between some variables suggest the need of scale refinement in future research as a way to verify the importance of this model.

Acknowledgements

Ana Naia gratefully acknowledges FCT ( Fundação para a Ciência e a Tecnologia for a Doctoral Scholarship (grant SFRH/BD/43299/2008) ).

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Publication Dates

  • Publication in this collection
    Mar 2017

History

  • Received
    30 Dec 2015
  • Accepted
    06 Sept 2016
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