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VIRTUAL, AUGMENTED AND MIXED REALITIES IN JOURNALISM: theory, practice, critique

1 Introduction

The dynamic development of the internet and the emergence of new digital technologies made possible the beginning of a new era for communication in general and journalism in particular. Digital journalism, which has just completed its first quarter of life, has overcome and undergone profound transformations since its emergence. The magnitude of the changes that occurred during the last 25 years of digital journalism has given way to a new communication scenario full of opportunities but also professional and ethical challenges (Salaverría, 2019Salaverría, R. (2019). Periodismo digital: 25 años de investigación. Artículo de revisión. Profesional de la Información, 28(1), 1-26. DOI: 10.3145/epi.2019.ene.01
https://doi.org/10.3145/epi.2019.ene.01...
). Technology is behind many of the transformations that have taken place during this time and that have had an impact on the models of production, distribution, and even consumption of information. The metamorphosis experienced, as referred to by certain authors (López-García, 2010López-García, X. (2010). La metamorfosis del periodismo: historia de lo que permanece y de lo que cambia en el ciberperiodismo del tercer milenio. Comunicación Social.; Vázquez-Herrero et al., 2020Vázquez-Herrero, J., Direito-Rebollal, S., Silva-Rodríguez, A., & López-García, X. (Eds.). (2020). Journalistic Metamorphosis: Media Transformation in the Digital Age. Springer.), has led to the current scenario: convergent, mobile, and now also ubiquitous (Pavlik, 2001Pavlik, J. V. (2001). Journalism and New Media. Columbia University Press.; Salaverría, 2015Salaverría, R. (2015, January 19). Periodismo en 2014: balance y tendencias. Cuadernos de periodistas. Retrieved from www.cuadernosdeperiodistas.com/periodismo-en-2014-balance-y-tendencias/
www.cuadernosdeperiodistas.com/periodism...
).

News media organizations are currently witnessing the introduction of a set of high-end technologies in our daily lives: 5G, the internet of things (IoT), blockchain, virtual reality (VR), augmented reality (AR), mixed reality (MR), intelligent virtual assistants, among others (López-García & Vizoso, 2021López-García, X., & Vizoso, Á. (2021). Periodismo de alta tecnología: signo de los tiempos digitales del tercer milenio. Profesional De La información, 30(3), 1–12. DOI: 10.3145/epi.2021.may.01
https://doi.org/10.3145/epi.2021.may.01...
; Mosco, 2017Mosco, V. (2017). Becoming Digital: Toward A Post-Internet Society. Emerald Publishing Limited.). Its introduction in journalism practices has given way to what has been named Hi-tech Journalism (Larrondo & López-García, 2020Larrondo, A., & López-García, X. (2020). La resignificación de la convergencia mediática en el periodismo “hi-tech”. In L. M. Pedrero & A. Pérez (Eds.), Cartografía de la comunicación postdigital: medios y audiencias en la sociedad de la Covid-19 (pp. 137-156). Arazandi Thomson Reuters.; Murcia & Ufarte, 2019Murcia, F. J., & Ufarte, M. J. (2019). Mapa de riesgos del periodismo hi-tech. Hipertext. Net, (18), 47-55. DOI: 10.31009/hipertext.net.2019.i18.05
https://doi.org/10.31009/hipertext.net.2...
; Pérez-Seijo et al., 2020Pérez-Seijo, S., Gutiérrez-Caneda, B., & López-García, X. (2020). Periodismo digital y alta tecnología: de la consolidación a los renovados desafíos. Index.Comunicación, 10(3), 129-152. DOI: 10.33732/ixc/10/03Period
https://doi.org/10.33732/ixc/10/03Period...
; Salaverría, 2015Salaverría, R. (2015, January 19). Periodismo en 2014: balance y tendencias. Cuadernos de periodistas. Retrieved from www.cuadernosdeperiodistas.com/periodismo-en-2014-balance-y-tendencias/
www.cuadernosdeperiodistas.com/periodism...
; Ufarte et al., 2020Ufarte, M. J., Calvo, L. M., & Murcia, F. J. (2020). Las tecnologías hi-tech en los grados en Periodismo. Planes de estudios, formación de los periodistas y propuestas de inserción curricular. AdComunica, (20), 43-66. DOI: 10.6035/2174-0992.2020.20.3
https://doi.org/10.6035/2174-0992.2020.2...
). This label encompasses different trends that shape the “journalism that will tell the future” (López-Hidalgo, 2016López Hidalgo, A. (2016). El periodismo que contará el futuro. Revista Latinoamericana de Comunicación, (131), 239-256. Retrieved from https://idus.us.es/handle/11441/65294
https://idus.us.es/handle/11441/65294...
, p. 255): use of drones to cover news (Fischer, 2019Fischer, D. A. (2019). Dron’t Stop Me Now: Prioritizing Drone Journalism in Commercial Drone Regulation. Columbia Journal of Law & the Arts, 43(1), 107-146. DOI: 10.7916/jla.v43i1.4127
https://doi.org/10.7916/jla.v43i1.4127...
); automated, robot or algorithmic journalism (Caswell & Dörr, 2018Caswell, D., & Dörr, K. (2018). Automated Journalism 2.0: Event-Driven Narratives: From Simple Descriptions to Real Stories. Journalism Practice, 12(4), 477-496. DOI: 10.1080/17512786.2017.1320773
https://doi.org/10.1080/17512786.2017.13...
); use of conversational bots – chatbots – in news websites (Ford & Hutchinson, 2019Ford, H., & Hutchinson, J. (2019). Newsbots that Mediate Journalist and Audience Relationships. Digital Journalism, 7(8), 1.013-1.031. DOI: 10.1080/21670811.2019.1626752
https://doi.org/10.1080/21670811.2019.16...
; Jones & Jones, 2019Jones, B., & Jones, R. (2019). Public Service Chatbots: Automating Conversation with BBC News. Digital Journalism, 7(8), 1032-1053. DOI: 10.1080/21670811.2019.1609371
https://doi.org/10.1080/21670811.2019.16...
); virtual reality and 360-degree video Journalism (Mabrook & Singer, 2019Mabrook, R., & Singer, J. B. (2019). Virtual reality, 360º video, and journalism studies: Conceptual approaches to immersive technologies. Journalism Studies, 20(14), 2096-2112. DOI: 10.1080/1461670X.2019.1568203
https://doi.org/10.1080/1461670X.2019.15...
), also referred to as immersive journalism (De la Peña et al., 2010De la Peña, N., Weil, P., Llobera, J., Giannopoulos, E., Pomés A., Spanlang, B., Friedman, D., Sánchez-Vives, M., & Slater, M. (2010). Immersive Journalism: Immersive Virtual Reality for the First-Person Experience of News. Presence: Teleoperators and Virtual Environments, 19(4), 291-301. DOI: 10.1162/PRES_a_00005
https://doi.org/10.1162/PRES_a_00005...
); and, among others, augmented or mixed reality for news (Aitamurto et al., 2020Aitamurto, T., Aymerich-Franch, L., Saldivar, J., Kircos, C., Sadeghi, Y., & Sakshuwong, S. (2020). Examining Augmented Reality in Journalism: Presence, Knowledge Gain, and Perceived Visual Authenticity. New Media & Society, online first, 1-22. DOI: 10.1177%2F1461444820951925
https://doi.org/10.1177%2F14614448209519...
).

These cutting-edge and disruptive technologies are creating a new communication scenario in which journalism becomes more automated (Carlson, 2015Carlson, M. (2015). The Robotic Reporter: Automated Journalism and the Redefinition of Labor, Compositional Forms, and Journalistic Authority. Digital Journalism, 3(3), 416-431. DOI: 10.1080/21670811.2014.976412
https://doi.org/10.1080/21670811.2014.97...
), personalized (Thurman & Schifferes, 2012Thurman, N., & Schifferes, S. (2012). The Future of Personalization at News Websites: Lessons from a Longitudinal Study. Journalism Studies, 13(5-6), 775-790. DOI: 10.1080/1461670X.2012.664341
https://doi.org/10.1080/1461670X.2012.66...
; Thurman, 2019Thurman, N. (2019). Personalization of news. In T. Vos y F. Hanusch (Eds.), The international encyclopedia of journalism studies (pp. 1-6). Wiley.), and also immersive (De la Peña et al., 2010De la Peña, N., Weil, P., Llobera, J., Giannopoulos, E., Pomés A., Spanlang, B., Friedman, D., Sánchez-Vives, M., & Slater, M. (2010). Immersive Journalism: Immersive Virtual Reality for the First-Person Experience of News. Presence: Teleoperators and Virtual Environments, 19(4), 291-301. DOI: 10.1162/PRES_a_00005
https://doi.org/10.1162/PRES_a_00005...
; Domínguez, 2013Domínguez, E. (2013). Periodismo inmersivo: La influencia de la realidad virtual y del videojuego en los contenidos informativos. UOC., 2017Domínguez, E. (2017). Going Beyond the Classic News Narrative Convention: The Background to and Challenges of Immersion in Journalism. Frontiers in Digital Humanities, 4, 1-11. DOI: 10.3389/fdigh.2017.00010
https://doi.org/10.3389/fdigh.2017.00010...
), while new narrative formats (Salaverría & De-Lima-Santos, 2020Salaverría, R., & De-Lima-Santos, M. F. (2020). Towards Ubiquitous Journalism: Impacts of IoT on news. In J. Vázquez-Herrero, S. Direito-Rebollal, A. Silva-Rodríguez & X. López-García (Eds.), Journalistic Metamorphosis (1-15). Springer. DOI: 10.1007/978-3-030-36315-4_1
https://doi.org/10.1007/978-3-030-36315-...
) and innovative products (Pérez-Seijo et al., 2020Pérez-Seijo, S., Gutiérrez-Caneda, B., & López-García, X. (2020). Periodismo digital y alta tecnología: de la consolidación a los renovados desafíos. Index.Comunicación, 10(3), 129-152. DOI: 10.33732/ixc/10/03Period
https://doi.org/10.33732/ixc/10/03Period...
) are surfacing and seek to capture the attention of a fragmented audience and connect with younger users in a more visual, interactive, gamified (López-García et al., 2020López-García, X., Pérez-Seijo, S., Vázquez-Herrero, J., & García-Ortega, A. (2020). New Narratives in the Age of Visualization. In C. Toural-Bran, Á. Vizoso, S. Pérez-Seijo, M. Rodríguez-Castro & M. C. Negreira-Rey (Eds.), Information Visualization in The Era of Innovative Journalism (pp. 51-63). Routledge.) and even experiential way (Pavlik, 2018Pavlik, J. V. (2018). Experiential Media and Transforming Storytelling: A Theoretical Analysis. Journal of Creative Industries and Cultural Studies-JOCIS, (3), 46-67. DOI: 10.56140/JOCIS-v3-3
https://doi.org/10.56140/JOCIS-v3-3...
).

In particular, in this issue, we pay special attention to the fluid relationships between journalism, immersive media, and virtual or augmented worlds, particularly to the progressive hybridity of the relationships between the physical and tangible worlds and the emerging forms of interaction and immersion through digital media.

Within a hybrid media culture, immersive technologies such as virtual reality, augmented reality, mixed reality, or even 360-degree video pose novel opportunities to tell stories and represent reality through an immersive user experience. Engberg and Bolter (2020)Engberg, M., & Bolter, J. D. (2020). The Aesthetics of Reality Media. Journal of Visual Culture, 19(1), 81-95. DOI: 10.1177/1470412920906264
https://doi.org/10.1177/1470412920906264...
proposed these extended reality technologies as part of what they called “reality media”, audiovisual media forms “that explicitly interpose themselves between us and our visual, auditory, or tactile perception of the everyday world and in this sense seek to redefine reality itself” (p. 85). But they have also been termed “experiential media” when applied to journalistic storytelling because they enable “the user to experience stories as a participant in a first-person narrative, rather than merely watch, listen or read the story from a third-person voyeuristic vantage point” (p. 48).

2 A brief history of the use of immersive media for news stories

At the beginning of the 1990s, virtual reality received a significant boost, particularly in terms of commercialization and popularization. This surge of interest sparked investigations into its effects beyond the realms of entertainment and video games. It is actually during this period that researchers started delving into the possibilities of immersive technologies for communication in general and for journalism in particular.

Frank Biocca and Mark R. LevyBiocca, F., & Levy, M. R. (1995a). Communication in the Age of Virtual Reality. Lawrence Erlbaum Associates., authors of Communication in the Age of Virtual Reality (1995a), stand out as pioneers in this field. In their work, they carefully consider the potentials that these technologies could unlock for news production and consumption. With a visionary outlook, they propose that virtual reality, as a mass medium, could empower journalists to overcome the barriers of time and space once and for all: “virtual news environments would invest journalists with the ability to create a sense on the part of the audiences of being present at distant, newsworthy locations and events” (Biocca & Levy, 1995bBiocca, F., & Levy, M. R. (1995b). Communication Applications of Virtual Reality. In F. Biocca & M. R. Levy (Eds.), Communication in the Age of Virtual Reality (pp. 127-157). Lawrence Erlbaum Associates., pp. 137-138).

On a practical level, U.S. universities were among the first to explore the potential that virtual reality, omnidirectional sound, augmented reality, and spherical photography or video could have in their application to journalism. For example, in 1997, a team of students under Professor John V. Pavlik at Columbia University used the camera invented by the also Professor Shree K. Nayar to cover the Irish Lesbian and Gay Organization (ILGO) protest during the St. Patrick’s Day parade on the streets of New York. Its members were marching because they were banned from participating due to their sexual orientation. The students filmed both the protest and the subsequent arrest of the participants by the police (Pavlik, 2001Pavlik, J. V. (2001). Journalism and New Media. Columbia University Press.). The result was a sort of 360-degree video documentary, a completely innovative format at the time.

Two years later, Pavlik and his students collaborated with journalists from APBnews.com, an online news service specializing in crime coverage, to investigate the murder of Amadou Diallo in the Bronx. The result was a 360-degree photo report of the crime scene, which APBnews.com published on its website (Domínguez, 2013Domínguez, E. (2013). Periodismo inmersivo: La influencia de la realidad virtual y del videojuego en los contenidos informativos. UOC.).

Using augmented reality, they created multiple situated documentaries about past events that occurred at Columbia University. A format “that embeds a narrated multimedia documentary within the same physical environment as the events and sites that the documentary describes” (Höllerer et al., 1999Höllerer, T., Feiner, S., & Pavlik, J. (1999). Situated Documentaries: Embedding Multimedia Presentations in the Real World. Proceedings of the Third International Symposium on Wearable Computers. The IEEE Computer Society. DOI: 10.1109/ISWC.1999.806664
https://doi.org/10.1109/ISWC.1999.806664...
, p. 79). With mobile augmented reality technologies, a group of students created a situated documentary dedicated to the 1968 student revolt on their own university campus (Pavlik, 2001Pavlik, J. V. (2001). Journalism and New Media. Columbia University Press., 2009Pavlik, J. V. (2009). New Media Journalism. In W. F. Eadie (Ed.), 21st Century Communication: A Reference Handbook (pp. 643-651). SAGE.).

Professor Pavlik (1999)Pavlik, J. V. (1999). New Media and News: Implications for the future of journalism. New Media & Society, 1(1), 54-59. DOI: 10.1177%2F1461444899001001009
https://doi.org/10.1177%2F14614448990010...
has also theoretically analyzed the implications of new media for the future of journalism, including emerging formats such as 360-degree video: “omnidirectional video news will enable viewers to navigate by panning, tilting or zooming anywhere throughout a 360-degree video, either live or from recorded and edited news reports” (Pavlik, 1999Pavlik, J. V. (1999). New Media and News: Implications for the future of journalism. New Media & Society, 1(1), 54-59. DOI: 10.1177%2F1461444899001001009
https://doi.org/10.1177%2F14614448990010...
, p. 56). In subsequent works, the scholar delves into the evolving landscape of digital technologies and their impact on information narration and presentation. Notably, he highlights how the conventional inverted pyramid structure was being displaced by interactive and immersive multimedia reporting, offering readers and viewers an unprecedented sense of presence in news events (Pavlik, 2000Pavlik, J. V. (2000). The Impact of Technology on Journalism. Journalism Studies, 1(2), 229-237. DOI: 10.1080/14616700050028226
https://doi.org/10.1080/1461670005002822...
). Later, in the book Journalism and New Media, Pavlik (2001)Pavlik, J. V. (2001). Journalism and New Media. Columbia University Press. further explores the concept of virtual or immersive news. This novel approach entails presenting and interacting with news through three-dimensional representations of the actual locations where events occurred.

Around the same time, Larry Pryor (2002)Pryor, L. (2002). Immersive News Technology: Beyond Convergence. Online Journalism Review. reflects on the potential implication of what we refer to as immersive digital technology in the realm of journalism. Specifically, he highlights the significance of digitally recreating real events and how this approach to storytelling empowers viewers, as it “puts control of news coverage in the hands of viewers” (Pryor, 2002Pryor, L. (2002). Immersive News Technology: Beyond Convergence. Online Journalism Review.). He also introduces the term immersive news experience, which would precede the emergence of the actual concept of immersive journalism.

In 2010, Nonny de la Peña, then affiliated with the Annenberg School for Communication and Journalism at the University of Southern California, alongside a multidisciplinary research team, published the seminal article titled Immersive Journalism: Immersive Virtual Reality for the First-Person Experience of News (De la Peña et al., 2010De la Peña, N., Weil, P., Llobera, J., Giannopoulos, E., Pomés A., Spanlang, B., Friedman, D., Sánchez-Vives, M., & Slater, M. (2010). Immersive Journalism: Immersive Virtual Reality for the First-Person Experience of News. Presence: Teleoperators and Virtual Environments, 19(4), 291-301. DOI: 10.1162/PRES_a_00005
https://doi.org/10.1162/PRES_a_00005...
). In this pioneering work, they presented and defined what they referred to as immersive journalism for the first time: “the production of news in a form in which people can gain first-person experiences of the events or situation described in news stories” (p. 291).

In later works, De la Peña (2011De la Peña, N. (2011). Physical World News In Virtual Spaces: Representation and Embodiment in Immersive Nonfiction. Media Fields Journal, (3), 1-13. Retrieved from http://mediafieldsjournal.org/physical-world-news-in-virtual
http://mediafieldsjournal.org/physical-w...
, 2014)De la Peña, N. (2014). Embodied Digital Rhetoric: Soft Selves, Plastic Presence, and the Nonfiction Narrative. In G. Verhulsdonck & M. Limbu (Eds.), Digital Rhetoric and Global Literacies: Communication Modes and Digital Practices in the Networked World (pp. 312-327). IGI Global. continues her exploration of immersive non-fiction, emphasizing the goal of enabling users to enter virtual environments or scenarios where stories and news events are recreated. Considered a pioneer in the use of virtual reality technologies for news stories, she founded the production company Emblematic Group in 2007, in which immersive productions have been showcased at prominent events like the South by Southwest Festival (SXSW) and the Sundance Film Festival, among others. The company has also participated in projects for media organizations such as The New York Times, The Wall Street Journal, Al Jazeera, and the Associated Press. While Emblematic initially focused on virtual recreations based on real events, the advancement of 360-degree video technology soon led them to incorporate it into their works as well.

In 2012, Van der Haak et al. (2012)Van der Haak, B., Parks, M., & Castells, M. (2012). The future of journalism: Networked journalism. International Journal of Communication, 6, 2.923-2.938. Retrieved from https://ijoc.org/index.php/ijoc/article/view/1750/832
https://ijoc.org/index.php/ijoc/article/...
published an article on the future of journalism and emerging practices where they point out that the use of virtual reality, 360-degree video, or 3D technologies enables the incorporation of new perspectives in visual storytelling: “immersive journalism emphasizes the first-person experience in a news story, and it is especially useful when images are lacking because access is denied. It also provides added engagement and the possibility of reflection through interaction and choice-making for the user” (p. 2.932).

The continuous advancement of immersive media, especially with the hype of virtual reality, augmented reality, mixed reality, and 360-degree video experiences in the 2010s, invites rethinking the original definition of immersive journalism proposed by De la Peña et al. (2010)De la Peña, N., Weil, P., Llobera, J., Giannopoulos, E., Pomés A., Spanlang, B., Friedman, D., Sánchez-Vives, M., & Slater, M. (2010). Immersive Journalism: Immersive Virtual Reality for the First-Person Experience of News. Presence: Teleoperators and Virtual Environments, 19(4), 291-301. DOI: 10.1162/PRES_a_00005
https://doi.org/10.1162/PRES_a_00005...
, which was initially associated with virtual recreations. While the concept has gained widespread acceptance in academia (e.g., Baía & Coelho, 2018Baía, A., & Coelho, A. (2018). Virtual Reality and Journalism: A Gateway to Conceptualizing Immersive Journalism. Digital Journalism, 6(8), 1.090 – 1.100. DOI: 10.1080/21670811.2018.1502046
https://doi.org/10.1080/21670811.2018.15...
; Barreda-Ángeles, 2018Barreda-Ángeles, M. (2018). Periodismo inmersivo en España: Análisis de la primera generación de contenidos periodísticos en realidad virtual. Estudios sobre el Mensaje Periodístico, 24(2), 1105-1120. DOI: 10.5209/ESMP.62204
https://doi.org/10.5209/ESMP.62204...
; Friedman & Kotzen, 2018Friedman, D., & Kotzen, C. (2018). Immersive Journalism: The New Narrative. In N. Lemelshtrich (Ed.), Robot Journalism: Can Human Journalism Survive? (pp. 79-91). World Scientific Publishing.; Kang et al., 2019Kang, S., O’Brien, E., Villarreal, A., Lee, W., & Mahood, C. (2019). Immersive Journalism and Telepresence: Does Virtual Reality News Use Affect News Credibility? Digital Journalism, 7(2), 294-313. DOI: 10.1080/21670811.2018.1504624
https://doi.org/10.1080/21670811.2018.15...
; Nielsen & Sheets, 2019Nielsen, S. L., & Sheets, P. (2019). Virtual Hype Meets Reality: Users’ Perception of Immersive Journalism. Journalism, 22(10), 1-17. DOI: 10.1177/1464884919869399
https://doi.org/10.1177/1464884919869399...
; Paíno & Rodríguez, 2019Paíno, A., & Rodríguez, M. I. (2019). Proposal for a New Communicative Model in Immersive Journalism. Journalism, 22(10), 1-18. DOI: 10.1177/1464884919869710
https://doi.org/10.1177/1464884919869710...
; Sánchez Laws, 2019Sánchez Laws, A. L., & Utne, T. (2019). Ethics Guidelines for Immersive Journalism. Frontiers in Robotics and AI, 6(28), 1-13. DOI: 10.3389/frobt.2019.00028
https://doi.org/10.3389/frobt.2019.00028...
, 2023Sánchez Laws, A. L. (Ed.). (2023). Insights on Immersive Journalism. Taylor & Francis.), it has mainly been employed to describe the media’s utilization of spherical, omnidirectional or also called 360-degree video since late 2015 and early 2016. The 360-degree video format was introduced in newsrooms and innovation labs as a more viable alternative compared to true interactive virtual reality, especially in terms of time and investment (Pérez-Seijo, 2021Pérez-Seijo, S. (2021). Periodismo inmersivo con vídeo 360 grados: evolución, experiencia de usuario y producción de las radiotelevisiones públicas europeas [doctoral dissertation, Universidade de Santiago de Compostela]. Minerva Repositorio Institucional da USC.).

In this regard, scholars like Hardee and McMahan (2017)Hardee, G. M., & McMahan, R. P. (2017). FIJI: A Framework for the Immersion-Journalism Intersection. Frontiers in ICT, 4(21), 1-18. DOI: 10.3389/fict.2017.00021
https://doi.org/10.3389/fict.2017.00021...
and Sánchez Laws and Utne (2019)Sánchez Laws, A. L. (2019). Conceptualising Immersive Journalism. Routledge. DOI: 10.4324/9780429199394
https://doi.org/10.4324/9780429199394...
proposed distinguishing between immersive journalism based on computer-generated content and 360-degree video-based immersive journalism. Some studies exclusively focus on the latter (e.g., Aitamurto, 2019Aitamurto, T. (2019). Normative Paradoxes In 360 Journalism: Contested Accuracy and Objectivity. New Media & Society, 21(1), 3-19. DOI: 10.1177/1461444818785153
https://doi.org/10.1177/1461444818785153...
; Benítez & Herrera, 2020Benítez, M. J., & Herrera, S. (2020). Cómo producir reportajes inmersivos con vídeo en 360º. UOC.; Palmer, 2020Palmer, L. (2020). “Breaking Free” from the Frame: International Human Rights and the New York Times’ 360-Degree Video Journalism. Digital Journalism, 8(3), 386-403. DOI: 10.1080/21670811.2019.1709982
https://doi.org/10.1080/21670811.2019.17...
; Pérez-Seijo, 2023Pérez-Seijo, S., Vicente, P. N., & López-García, X. (2023). Immersive Journalism: The Effect of System Immersion on Place Illusion and Co-Presence in 360-Degree Video Reporting. Systems, 11(1), 1-17. DOI: 10.3390/systems11010001
https://doi.org/10.3390/systems11010001...
; Van Damme et al., 2019Van Damme, K., All, A., De Marez, L., & Van Leuven, S. (2019). 360 Video Journalism: Experimental Study on the Effect of Immersion on News Experience and Distant Suffering. Journalism Studies, 20(14), 2053-2076. DOI: 10.1080/1461670X.2018.1561208
https://doi.org/10.1080/1461670X.2018.15...
), meanwhile, other works use the term “virtual reality journalism” in a broader sense, referring to the use of diverse immersive media for journalistic storytelling (e.g., Frontline & Emblematic, 2018Frontline & Emblematic (2018, n.d.). Creating Virtual Reality Journalism: A Guide for Best Practices. Retrieved from www.pbs.org/wgbh/frontline/interactive/vr-report/
www.pbs.org/wgbh/frontline/interactive/v...
; Karlin et al., 2018Karlin, B., Kim, H. T., Kelly, R., Blakley, J., Brenner, C., & Riley, P. (2018). Does Medium Matter? Exploring the Role of Virtual Reality in Journalism. The Norman Lear Center.; Owen et al., 2015Owen, T., Pitt, F., Aronson-Rath, R., & Milward, J. (2015, November 11). Virtual Reality Journalism. Columbia Journalism Review. Retrieved from www.cjr.org/tow_center_reports/virtual_reality_journalism.php
www.cjr.org/tow_center_reports/virtual_r...
; Sirkkunen & Uskali, 2019Sirkkunen, E., & Uskali, T. (2019). Virtual Reality Journalism. In T.P Vos & F. Hanusch (Eds.), The International Encyclopedia of Journalism Studies (pp. 1-5). Wiley Blackwell. DOI: 10.1002/9781118841570.iejs0279
https://doi.org/10.1002/9781118841570.ie...
; Stubbs, 2018Stubbs, B. (2018). Virtual Reality Journalism: Ethics, Grammar and the State of Play. Australian Journalism Review, 40(1), 81. Retrieved from https://hdl.handle.net/11541.2/134725
https://hdl.handle.net/11541.2/134725...
). Furthermore, some authors also include augmented and mixed reality within the scope of immersive journalism (e.g., Aitamurto et al., 2020Aitamurto, T., Aymerich-Franch, L., Saldivar, J., Kircos, C., Sadeghi, Y., & Sakshuwong, S. (2020). Examining Augmented Reality in Journalism: Presence, Knowledge Gain, and Perceived Visual Authenticity. New Media & Society, online first, 1-22. DOI: 10.1177%2F1461444820951925
https://doi.org/10.1177%2F14614448209519...
; Doyle et al., 2016Doyle, P., Gelman, M., & Gill, S. (2016). Viewing the Future? Virtual Reality in Journalism. Knight Foundation. Retrieved from https://knightfoundation.org/reports/vrjournalism/
https://knightfoundation.org/reports/vrj...
; Gynnild et al., 2020Gynnild, A., Uskali, T., Jones, S., & Sirkkunen, E. (2020). What is Immersive Journalism? In T. Uskali, A. Gynnild, S. Jones & E. Sirkkunen (Eds.), Immersive Journalism as Storytelling: Ethics, Production, and Design (pp. 163-175). Routledge.; Hardee and McMahan, 2017Hardee, G. M., & McMahan, R. P. (2017). FIJI: A Framework for the Immersion-Journalism Intersection. Frontiers in ICT, 4(21), 1-18. DOI: 10.3389/fict.2017.00021
https://doi.org/10.3389/fict.2017.00021...
; Tejedor-Calvo et al., 2020Tejedor-Calvo, S., Romero-Rodríguez, L. M., Moncada-Moncada, A. J., & Alencar-Dornelles, M. (2020). Periodismo que cuenta el futuro: posibilidades y escenarios periodísticos para la realidad aumentada. Profesional de la Información, 29(6), 1-14. DOI: 10.3145/epi.2020.nov.02
https://doi.org/10.3145/epi.2020.nov.02...
), although this is still less common.

3 Main qualities of virtuality and immersive media: presence and immersion

Immersive journalism introduces an experiential dimension to the consumption of news stories. The first-person experience is key in the storytelling, as “the goal is not so much the presentation of ‘what happened’ but to give people experiential, non-analytic insight into the events, to give them the illusion of being present in them” (Slater & Sanchez-Vives, 2016Slater, M., & Sanchez-Vives, M. V. (2016). Enhancing Our Lives with Immersive Virtual Reality. Frontiers in Robotics and AI, 3(74), 1-47. DOI: 10.3389/frobt.2016.00074
https://doi.org/10.3389/frobt.2016.00074...
, p. 32). Bearing this in mind, the senses of immersion and presence are among the main affordances of immersive media.

On the one hand, immersion can be approached from two different perspectives: (a) as psychological immersion, conceived as a sense of absorption induced by specific stimuli and experienced by a user in a virtual environment or world (Witmer & Singer, 1998Witmer, B. G., & Singer, M. J. (1998). Measuring Presence in Virtual Environments: A Presence Questionnaire. Presence, 7(3), 225-240. DOI: 10.1162/105474698565686
https://doi.org/10.1162/105474698565686...
); (b) as technological immersion, understood as the property of a system that mediates the experience to display that world (Nilsson et al., 2016Nilsson, N. C., Nordahl, R., & Serafin, S. (2016). Immersion Revisited: A Review of Existing Definitions of Immersion and Their Relation to Different Theories of Presence. Human Technology, 12(2), 108-134. DOI: 10.17011/ht/urn.201611174652
https://doi.org/10.17011/ht/urn.20161117...
; Slater, 2003Slater, M. (2003). A Note on Presence Terminology. Presence Connect, 3(3), 1-5.).

The concept of immersion is frequently linked to [the sense of] presence, to the point that their specificities are occasionally confused and mistakenly used interchangeably. However, presence here refers to the user’s response to the immersive system (Sanchez-Vives & Slater, 2005Sanchez-Vives, M. V., & Slater, M. (2005). From presence to consciousness through virtual reality. Nature Reviews Neuroscience, 6(4), 332-339. DOI: 10.1038/nrn1651
https://doi.org/10.1038/nrn1651...
; Slater et al., 2009Slater, M., Lotto, B., Arnold, M. M., & Sanchez-Vives, M. V. (2009). How we Experience Immersive Virtual Environments: The Concept of Presence and its Measurement. Anuario de Psicología, 40(2), 193-210. DOI: 10.1344/%25x
https://doi.org/10.1344/%25x...
). As a subjective reaction, “given the same immersive system, different people may experience different levels of presence, and also different immersive systems may give rise to the same level presence in different people” (Slater, 2003Slater, M. (2003). A Note on Presence Terminology. Presence Connect, 3(3), 1-5.).

Under the domain of immersive media, presence is the perceptual illusion of non-mediation (Lombard & Ditton, 1997Lombard, M., & Ditton, T. (1997). At the Heart of It all: The Concept of Presence. Journal of Computer-Mediated Communication, 3(2). DOI: 10.1111/j.1083-6101.1997.tb00072.x
https://doi.org/10.1111/j.1083-6101.1997...
), the feeling of being in a concrete environment, world, or reality despite being physically located in a different place. Clearly, technology – or more specifically the virtual displays (De la Peña et al., 2010De la Peña, N., Weil, P., Llobera, J., Giannopoulos, E., Pomés A., Spanlang, B., Friedman, D., Sánchez-Vives, M., & Slater, M. (2010). Immersive Journalism: Immersive Virtual Reality for the First-Person Experience of News. Presence: Teleoperators and Virtual Environments, 19(4), 291-301. DOI: 10.1162/PRES_a_00005
https://doi.org/10.1162/PRES_a_00005...
) – acts as a mediator: users can experience the illusion of presence, for example, by watching a 360-degree video with a virtual reality headset from the moment they gain control of the point of view in an immersive environment, and the resulting visual experience is, to some extent, natural and plausible. According to Suh et al. (2018)Suh, A., Wang G., Gu W., & Wagner C. (2018) Enhancing Audience Engagement Through Immersive 360-Degree Videos: An Experimental Study. In D. Schmorrow & C. Fidopiastis (Eds.), Augmented Cognition: Intelligent Technologies. AC 2018. Lecture Notes in Computer Science (pp. 425-443). Springer. DOI: 10.1007/978-3-319-91470-1_34
https://doi.org/10.1007/978-3-319-91470-...
, “HMDs [Head Mounted Displays] can effectively block information from the physical environment and provide more natural and intuitive interactions, which can engage viewers and provide the sensation of being inside the video scene” (p. 428).

The potential for experiencing an illusory sense of place and a sense of reality in the virtual environment is what distinguishes immersive media from purely interactive media. In the latter, the screen acts as a barrier between the user and the environment, preventing the individual from losing contact with their physical world. The first-person experience becomes a differential factor in immersive journalism, which drives a shift from storytelling to ‘storyliving’: “‘telling’ is less central to a virtual reality experience. The audience learns through engagement and embodiment, by entering into a scene, inhabiting a digital entity, and experiencing what it knows. Viewers experience the story as though they lived it” (Maschio, 2017Maschio, T. (2017). Storyliving: An Ethnographic Study of how audiences Experience VR and What that Means for Journalists. Google News Lab. Retrieved from https://karlbaumann.com/writing/storyliving/
https://karlbaumann.com/writing/storyliv...
, p. 9)

In the specific case of immersive journalism, some scholars point out that the first-person witnessing of events or facts in the news story is what makes the user a more active participant in virtual environments (Owen et al., 2015Owen, T., Pitt, F., Aronson-Rath, R., & Milward, J. (2015, November 11). Virtual Reality Journalism. Columbia Journalism Review. Retrieved from www.cjr.org/tow_center_reports/virtual_reality_journalism.php
www.cjr.org/tow_center_reports/virtual_r...
). Given the properties of immersive media and virtual reality headsets, authors like Slater and Sanchez-Vives (2016)Slater, M., & Sanchez-Vives, M. V. (2016). Enhancing Our Lives with Immersive Virtual Reality. Frontiers in Robotics and AI, 3(74), 1-47. DOI: 10.3389/frobt.2016.00074
https://doi.org/10.3389/frobt.2016.00074...
advocate discarding the labels of ‘observers’ or even ‘users’, relegating their use to interactive content consumed through non-immersive systems. Instead, they defend concepts such as ‘participants’ or ‘consumer-participants’, since viewers can experience the illusion that the ongoing factual events can affect them in some way: “the consumer of a news story in one medium becomes a participant in the virtual story in the other, the ‘immersive journalism’ that creates a scenario to represent aspects of the news story in VR” (p. 33).

4 User experience: what have we learned so far?

In terms of user experience, immersive media introduce significant changes in news consumption and the role of the user, as mentioned above. The viewing of this content, especially with virtual reality headsets, moves away from traditional consumption in which the user watches, reads, or listens to information and instead “news becomes an experience” (Kasem et al., 2015Kasem, I., Van Waes, M., & Wannet, K. C. M. E. (2015). What’s New (s). Scenarios on the Future of Journalism. Stimuleringsfonds voor de Journalistiek., p. 16). The traditional framing disappears, and the user can now choose the point of view within an immersive environment through a first-person perspective. However, when referring to the possibility of immersive media, almost all studies to date demonstrate that the more immersive the system the user employs to consume the news piece, the stronger the sense of presence experienced (e.g., Pérez-Seijo et al., 2023; Van Damme et al., 2019Van Damme, K., All, A., De Marez, L., & Van Leuven, S. (2019). 360 Video Journalism: Experimental Study on the Effect of Immersion on News Experience and Distant Suffering. Journalism Studies, 20(14), 2053-2076. DOI: 10.1080/1461670X.2018.1561208
https://doi.org/10.1080/1461670X.2018.15...
).

In this regard, a number of studies have delved into the actual human experience of immersive non-fictional storytelling in journalism. Regarding computer-generated or 360-degree video content, scholars have examined its impact on perceptions and cognitions in outcomes related to presence and embodiment: the sense of being there, the effects on the credibility of sources or the information, the empathetic and emotional response, the perceived realism and visual authenticity, the social interaction, the story-sharing intention, the engagement, the interest in the news story or de feeling of enjoyment (e.g., Archer & Finger, 2018Archer, D., & Finger, K. (2018). Walking in another’s virtual shoes: Do 360-degree video news stories generate empathy in viewers?. Tow Center for Digital Journalism.; Greber et al., 2023Greber, H., Lecheler, S., Aaldering, L., De Haan, Y., Kruikemeier, S., Goutier, N., & De Bruin, K. (2023). Feeling the News? The Differential Effects of Immersive Journalism on Emotional Response. Digital Journalism, 11(1), 39-60. DOI: 10.1080/21670811.2022.2155205
https://doi.org/10.1080/21670811.2022.21...
; Hendriks Vettehen et al., 2019Vettehen, P. H., Wiltink, D., Huiskamp, M., Schaap, G., & Ketelaar, P. (2019). Taking the full view: How viewers respond to 360-degree video news. Computers in Human Behavior, 91, 24-32. DOI: 10.1016/j.chb.2018.09.018
https://doi.org/10.1016/j.chb.2018.09.01...
; Kang et al., 2019Kang, S., O’Brien, E., Villarreal, A., Lee, W., & Mahood, C. (2019). Immersive Journalism and Telepresence: Does Virtual Reality News Use Affect News Credibility? Digital Journalism, 7(2), 294-313. DOI: 10.1080/21670811.2018.1504624
https://doi.org/10.1080/21670811.2018.15...
; Slater et al., 2018Slater, M., Navarro, X., Valenzuela, J., Oliva, R., Beacco, A., Thorn, J., & Watson, Z. (2018). Virtually being Lenin enhances presence and engagement in a scene from the Russian Revolution. Frontiers in Robotics and AI, 5, 1-15. DOI: 10.3389/frobt.2018.00091
https://doi.org/10.3389/frobt.2018.00091...
; Steed et al., 2018Steed, A., Pan, Y., Watson, Z., & Slater, M. (2018). “We wait” - The impact of character responsiveness and self embodiment on presence and interest in an immersive news experience. Frontiers in Robotics and AI, 5, 1-14. DOI: 10.3389/frobt.2018.00112
https://doi.org/10.3389/frobt.2018.00112...
; Steinfeld, 2020Steinfeld, N. (2020). To Be There When It Happened: Immersive Journalism, Empathy, and Opinion on Sexual Harassment. Journalism Practice, 14(2), 240-258. DOI: 10.1080/17512786.2019.1704842
https://doi.org/10.1080/17512786.2019.17...
; Suh et al., 2018Suh, A., Wang G., Gu W., & Wagner C. (2018) Enhancing Audience Engagement Through Immersive 360-Degree Videos: An Experimental Study. In D. Schmorrow & C. Fidopiastis (Eds.), Augmented Cognition: Intelligent Technologies. AC 2018. Lecture Notes in Computer Science (pp. 425-443). Springer. DOI: 10.1007/978-3-319-91470-1_34
https://doi.org/10.1007/978-3-319-91470-...
; Sundar et al., 2017Sundar, S. S., Kang, J., & Oprean, D. (2017). Being there in the midst of the story: How immersive journalism affects our perceptions and cognitions. Cyberpsychology, Behavior, and Social Networking, 20(11), 672-682. DOI: 10.1089/cyber.2017.0271
https://doi.org/10.1089/cyber.2017.0271...
; Van Damme et al., 2019Van Damme, K., All, A., De Marez, L., & Van Leuven, S. (2019). 360 Video Journalism: Experimental Study on the Effect of Immersion on News Experience and Distant Suffering. Journalism Studies, 20(14), 2053-2076. DOI: 10.1080/1461670X.2018.1561208
https://doi.org/10.1080/1461670X.2018.15...
; Wang et al., 2018Wang G., Gu W., & Suh A. (2018) The Effects of 360-Degree VR Videos on Audience Engagement: Evidence from the New York Times. In F. H. Nah & B. Xiao (Eds.), HCI in Business, Government, and Organizations. HCIBGO 2018. Lecture Notes in Computer Science (pp. 217-235). Springer. DOI: 10.1007/978-3-319-91716-0_17
https://doi.org/10.1007/978-3-319-91716-...
).

On the other hand, Mañas-Viniegra et al. (2020)Mañas-Viniegra, L., Veloso, A. I., & Sierra-Sánchez, J. (2020). Contenidos inmersivos violentos: investigación con eye tracking en jóvenes universitarios en España y Portugal. Profesional de la Información, 29(1), 1-10. DOI: 10.3145/epi.2020.ene.08
https://doi.org/10.3145/epi.2020.ene.08...
have studied the potential of violent immersive journalistic content as a tool for raising social awareness, while Ma (2020)Ma, Z. (2020). Effects of Immersive Stories on Prosocial Attitudes and Willingness to Help: Testing Psychological Mechanisms. Media Psychology, 23(6), 865-890. DOI: 10.1080/15213269.2019.1651655
https://doi.org/10.1080/15213269.2019.16...
has analyzed the effect of 360-degree video stories on pro-social attitudes and willingness to help and Steinfeld (2020)Steinfeld, N. (2020). To Be There When It Happened: Immersive Journalism, Empathy, and Opinion on Sexual Harassment. Journalism Practice, 14(2), 240-258. DOI: 10.1080/17512786.2019.1704842
https://doi.org/10.1080/17512786.2019.17...
their use to promote knowledge, empathy, and change of opinions about sexual harassment. Other studies have investigated the effect of immersive media on attitudes toward human rights (Bujić et al., 2020Bujić, M., Salminen, M., Macey, J., & Hamari, J. (2020). “Empathy Machine”: How Virtual Reality Affects Human Rights Attitudes. Internet Research, 30(5), 1407-1425. DOI 10.1108/INTR-07-2019-0306
https://doi.org/10.1108/INTR-07-2019-030...
).

But immersive journalism has also been examined from the perspective of uses and gratifications. Specifically, Nielsen and Sheets (2019)Nielsen, S. L., & Sheets, P. (2019). Virtual Hype Meets Reality: Users’ Perception of Immersive Journalism. Journalism, 22(10), 1-17. DOI: 10.1177/1464884919869399
https://doi.org/10.1177/1464884919869399...
identified six gratifications associated with experience, affect, and agency during content consumption: immersion, transportation, emotion, empathy, information, and control. In the same study, Nielsen and Sheets (2019)Nielsen, S. L., & Sheets, P. (2019). Virtual Hype Meets Reality: Users’ Perception of Immersive Journalism. Journalism, 22(10), 1-17. DOI: 10.1177/1464884919869399
https://doi.org/10.1177/1464884919869399...
concluded that virtual reality can be employed to build trust with audiences through a first-person experience, as a sort of immersive witness of the facts and events. Yet Sundar et al. (2017)Sundar, S. S., Kang, J., & Oprean, D. (2017). Being there in the midst of the story: How immersive journalism affects our perceptions and cognitions. Cyberpsychology, Behavior, and Social Networking, 20(11), 672-682. DOI: 10.1089/cyber.2017.0271
https://doi.org/10.1089/cyber.2017.0271...
warn that it can also produce the opposite effect: the feeling of being there can negatively affect trust in the news media. The authors suggest that this may be due to the ‘bells and whistles’ heuristic.

In the current digital landscape, immersive journalism has been introduced as an emotion-driven innovation to (re)connect with an increasingly fragmented audience (Lecheler, 2020Lecheler, S. (2020). The Emotional Turn in Journalism Needs to be About Audience Perceptions. Digital Journalism, 8(2), 287-291. DOI: 10.1080/21670811.2019.1708766
https://doi.org/10.1080/21670811.2019.17...
). Thus, several authors have focused on analyzing the potential of immersive content to emotionally engage the user (Kukkakorpi & Pantti, 2020Kukkakorpi, M., & Pantti, M. (2020). A Sense of Place: VR Journalism and Emotional Engagement. Journalism Practice, 15(6), 1-18. DOI: 10.1080/17512786.2020.1799237
https://doi.org/10.1080/17512786.2020.17...
) or to evoke empathy (Clifford & White, 2020Clifford K., & White R. (2020). Mediated Representations of Prisoner Experience and Public Empathy. In M. Harmes, M. Harmes & B. Harmes (Eds.), The Palgrave Handbook of Incarceration in Popular Culture (pp. 265-287). Palgrave Macmillan. DOI: 10.1007/978-3-030-36059-7_16
https://doi.org/10.1007/978-3-030-36059-...
) toward other or distant realities. However, critical voices have also arisen, rejecting the assertion that virtual reality is an “empathy machine” (Gregory, 2016Gregory, S. (2016, n.d.). Immersive Witnessing: From Empathy and Outrage to Action. Witness. Retrieved from https://blog.witness.org/2016/08/immersive-witnessing-from-empathy-and-outrage-to-action/
https://blog.witness.org/2016/08/immersi...
; Hassan, 2020Hassan, R. (2020). Digitality, Virtual Reality and the ‘Empathy Machine’. Digital Journalism, 8(2), 195-212. DOI: 10.1080/21670811.2018.1517604
https://doi.org/10.1080/21670811.2018.15...
), just as the industry has promoted technology (Milk, 2015Milk, C. (2015). How Virtual Reality Can Create the Ultimate Empathy Machine [video]. TED2015. Retrieved from www.ted.com/talks/chris_milk_how_virtual_reality_can_create_the_ultimate_empathy_machine
www.ted.com/talks/chris_milk_how_virtual...
). Some have even highlighted that it symbolizes technological utopianism (Ferjoux & Dupont, 2020Ferjoux, C., & Dupont, É. R. (2020). Journalisme immersif et empathie: l’émotion comme connaissance immédiate du réel. Communiquer. Revue de communication sociale et publique, (28), 73-99. DOI: 10.4000/communiquer.5477
https://doi.org/10.4000/communiquer.5477...
).

While the main characteristic of virtual reality technologies is to isolate the user from their physical reality, transporting them to an alternate reality and providing the sensation of “being there”, augmented reality merely enhances, reinforces, and/or complements the user’s sensory perception of an actual physical environment by incorporating layers of supplementary information, namely digital content, in real-time (Azuma, 1997Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators & Virtual Environments, 6(4), 355-385. DOI: 10.1162/pres.1997.6.4.355
https://doi.org/10.1162/pres.1997.6.4.35...
; Elmqaddem, 2019Elmqaddem, N. (2019). Augmented Reality and Virtual Reality in Education. Myth or Reality? International Journal of Emerging Technologies in Learning, 14(3), 234-242. DOI: 10.3991/ijet.v14i03.9289
https://doi.org/10.3991/ijet.v14i03.9289...
). The prevailing environment is the real one, albeit enriched or augmented in a manner that ensures it always remains the reference point (Domínguez, 2017Domínguez, E. (2017). Going Beyond the Classic News Narrative Convention: The Background to and Challenges of Immersion in Journalism. Frontiers in Digital Humanities, 4, 1-11. DOI: 10.3389/fdigh.2017.00010
https://doi.org/10.3389/fdigh.2017.00010...
). Thus, the user continues “to see and hear the surrounding world but with additional sights and sounds that are synchronized to the exact location relative to a user’s three-dimensional (3-D) orientation to a geographic locale” (Pavlik & Bridges, 2013Pavlik, J. V., & Bridges, F. (2013). The Emergence of Augmented Reality (AR) as a Storytelling Medium in Journalism. Journalism & Communication Monographs, 15(1), 4-59. DOI: 10.1177/1522637912470819
https://doi.org/10.1177/1522637912470819...
, p. 6).

In terms of user experience, Pavlik and Bridges (2013)Pavlik, J. V., & Bridges, F. (2013). The Emergence of Augmented Reality (AR) as a Storytelling Medium in Journalism. Journalism & Communication Monographs, 15(1), 4-59. DOI: 10.1177/1522637912470819
https://doi.org/10.1177/1522637912470819...
highlight that augmented reality, as a mode of journalistic storytelling, enables users to engage more actively with the content. This involvement comes through the capability to interact in real-time and from a firsthand perspective with layers of supplementary information – graphics, videos, audio, etc. –. Furthermore, based on the outcomes of an experimental user study conducted by Aitamurto et al. (2020)Aitamurto, T., Aymerich-Franch, L., Saldivar, J., Kircos, C., Sadeghi, Y., & Sakshuwong, S. (2020). Examining Augmented Reality in Journalism: Presence, Knowledge Gain, and Perceived Visual Authenticity. New Media & Society, online first, 1-22. DOI: 10.1177%2F1461444820951925
https://doi.org/10.1177%2F14614448209519...
, the immersive attributes of augmented reality “can contribute to journalism’s dual goals of informing and engaging people” (p. 18), although in terms of knowledge gain, no significant differences were found compared to other types of visualizations.

On the other hand, the findings of a research by Tejedor-Calvo et al. (2020)Tejedor-Calvo, S., Romero-Rodríguez, L. M., Moncada-Moncada, A. J., & Alencar-Dornelles, M. (2020). Periodismo que cuenta el futuro: posibilidades y escenarios periodísticos para la realidad aumentada. Profesional de la Información, 29(6), 1-14. DOI: 10.3145/epi.2020.nov.02
https://doi.org/10.3145/epi.2020.nov.02...
indicate that augmented reality, when used for journalistic purposes, “enables greater interactivity with information, through both immersion and augmentation, taking advantage of the elements of portability, ubiquity, geolocation, and connection offered by mobile devices such as smartphones, tablets, and phablets” (p. 6). In fact, Pavlik and Bridges (2013)Pavlik, J. V., & Bridges, F. (2013). The Emergence of Augmented Reality (AR) as a Storytelling Medium in Journalism. Journalism & Communication Monographs, 15(1), 4-59. DOI: 10.1177/1522637912470819
https://doi.org/10.1177/1522637912470819...
have previously stressed portability as one of the advantages of augmented reality: “news AR worlds would enable anyone to engage the information through their smartphones in multimedia story formats from wherever they are located” (p. 41).

5 An analytical look at theory and practice and a hint of critique

This special issue on virtual, augmented, and mixed realities in journalism is part of the growing and continuing effort to delve into the potential of immersive media and virtual worlds for non-fictional storytelling and user experience. These technologies pose novel forms of telling the news and representing reality based on a first-person perspective and technological and narrative agency. However, there are also ethical debates about their boundaries, purposes, and applications. Also, the viability and future of this immersive journalism, especially through virtual reality and 360-degree video, is discussed since the tech industry stopped funding projects (Sirkunnen et al., 2020Sirkkunen, E., Vázquez-Herrero, J., Uskali, T., & Väätäjä, H. (2020). Exploring the Immersive Journalism Landscape. In T. Uskali, A. Gynnild, S. Jones & E. Sirkkunen (Eds.), Immersive Journalism as Storytelling: Ethics, Production, and Design (pp. 13-24). Routledge.) in light of the low returns of investment, the small audience figures, the high costs associated to its production and the reduced penetration of VR headsets in households, among other reasons (Pérez-Seijo, 2023Pérez Seijo, S. (2023). Periodismo inmersivo con vídeo 360 grados: valor, narrativa y retos de futuro. Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales, (37), 385–400. DOI: 10.31921/doxacom.n37a1841
https://doi.org/10.31921/doxacom.n37a184...
). By contrast, augmented and mixed realities emerge as a more viable proposition (Wu, 2023Wu, S. (2023). A Field Analysis of Immersive Technologies and Their Impact on Journalism: Technologist Perspectives on the Potential Transformation of the Journalistic Field. Journalism Studies, 24(3), 387-402. DOI: 10.1080/1461670X.2022.2161931
https://doi.org/10.1080/1461670X.2022.21...
) due to their greater potential for portability, ubiquity, and mobility. And, at the same time, the concept of the metaverse is portrayed as a blank canvas, offering opportunities to experiment with the potential of immersive media and extended reality for journalistic purposes.

The articles in this special issue contribute to the large literature on immersive media and journalism and enhance the understanding of the emerging forms of interaction and immersion through digital media. The theory and practice of immersive journalism are reviewed through new approaches and perspectives, while authors apply a critical viewpoint to examine its most compelling implications and challenges. Among the questions addressed are the alleged paradoxes of legitimizing immersive journalism, the user perceptions of sense of presence and credibility in 360-degree video reporting, the affordances and gratifications of immersive non-fiction stories, the main features of immersive journalistic narratives, the hybrid nature of immersive media content production, the constraints impeding the early adoption of these technologies in newsrooms, the use of augmented reality for political news coverage on television, and a state-of-art on what we have learned about immersive journalism during the last years.

All in all, the study of immersive journalism is a continually evolving area that demands careful and critical research into the potential and challenges posed by virtual, augmented, and mixed realities.

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Publication Dates

  • Publication in this collection
    30 Oct 2023
  • Date of issue
    2023
Associação Brasileira de Pesquisadores em Jornalismo (SBPJor) Secretaria da SBPJor, Faculdade de Comunicação, Universidade de Brasília(UnB)., ICC Norte, Subsolo, Sala ASS 633 - cep: 70910-900, Brasília - DF / Brasil - Brasília - DF - Brazil
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