Conversação entre abordagens da estratégia em organizações: escolha estratégica, cognição e instituição

Fonseca, Valéria S. da; Machado-da-Silva, Clóvis L.

doi:10.1590/S1984-92302002000300006

Resumos

No presente trabalho pretendeu-se verificar qual o tratamento dispensado ao conceito de estratégia organizacional nas abordagens da escolha estratégica, cognitiva e institucional. Para tanto, delimitaram-se critérios de análise teóricos e metodológicos. A identificação desses critérios foi realizada de modo descritivo, a partir do exame dos pressupostos de cada abordagem focalizada. As descrições dos seus respectivos indicadores foram agrupadas em matrizes de conteúdo e analisadas por meio do uso do método comparativo. Os indicadores dos critérios teóricos foram as representações do indivíduo, da organização e do ambiente. O indicador do critério metodológico foi a dimensão de análise. Os resultados obtidos revelam variações significativas que configuram arranjos específicos de definição e tratamento dos elementos constitutivos da concepção de estratégia organizacional, em cada uma das abordagens analisadas.

This paper was written with the objective of checking on the treatment given to the concept of organizational strategy within each of the strategic choice, cognitive and institutional approaches. To carry out this objective, theoretical and methodological criteria were defined. The identification of these criteria was presented in a descriptive fashion, starting with the examination of the referential background for each approach. The descriptions of their respective indicators were grouped into content matrixes, and analyzed by the means of a comparative methodology. The indicators of the theoretical criteria were the representations of the individual, the organization and the environment. The indicator of the methodological criteria was the dimension of analysis. The results obtained reveal significant variations which configure specific arrangements of definition and treatment of the constitutive elements of conception of organizational strategy in each of the approaches under analysis.

ARTIGOS / ARTICLES

Conversação entre abordagens da estratégia em organizações: escolha estratégica, cognição e instituição

Valéria S. da Fonseca^I; Clóvis L. Machado-da-Silva^I^I

^IProfessora Adjunta do Programa de Mestrado em Administração da Pontifícia Universidade Católica do Paraná e Pesquisadora do Grupo de Pesquisa em Estudos Organizacionais e Estratégia do CEPPAD/ UFPR

^I^IProfessor Titular e Coordenador do Grupo de Pesquisa em Estudos Organizacionais e Estratégia do Centro de Pesquisa e Pós-Graduação em Administração da Universidade Federal do Paraná (CEPPAD/ UFPR)

R ESUMO

No presente trabalho pretendeu-se verificar qual o tratamento dispensado ao conceito de estratégia organizacional nas abordagens da escolha estratégica, cognitiva e institucional. Para tanto, delimitaram-se critérios de análise teóricos e metodológicos. A identificação desses critérios foi realizada de modo descritivo, a partir do exame dos pressupostos de cada abordagem focalizada. As descrições dos seus respectivos indicadores foram agrupadas em matrizes de conteúdo e analisadas por meio do uso do método comparativo. Os indicadores dos critérios teóricos foram as representações do indivíduo, da organização e do ambiente. O indicador do critério metodológico foi a dimensão de análise. Os resultados obtidos revelam variações significativas que configuram arranjos específicos de definição e tratamento dos elementos constitutivos da concepção de estratégia organizacional, em cada uma das abordagens analisadas.

A BSTRACT

This paper was written with the objective of checking on the treatment given to the concept of organizational strategy within each of the strategic choice, cognitive and institutional approaches. To carry out this objective, theoretical and methodological criteria were defined. The identification of these criteria was presented in a descriptive fashion, starting with the examination of the referential background for each approach. The descriptions of their respective indicators were grouped into content matrixes, and analyzed by the means of a comparative methodology. The indicators of the theoretical criteria were the representations of the individual, the organization and the environment. The indicator of the methodological criteria was the dimension of analysis. The results obtained reveal significant variations which configure specific arrangements of definition and treatment of the constitutive elements of conception of organizational strategy in each of the approaches under analysis.

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R EFERÊNCIAS

ANDREWS, K. R. The concept of corporate strategy. Homewood, IL: Richard D. Irwin, 1965.

ASTLEY, W. G.; VAN DE VEN, A. H. Central perspectives and debates in organization theory. Administrative Science Quarterly, v. 28, n. 2, p. 245-273, 1983.

BARNARD, C. I. The functions of the executive. Cambridge: Harvard University Press, 1938.

BASTOS, A. V. B. Organização e cognição: o que emerge desta interface? In: RODRIGUES, S. B.; CUNHA, M. P. (Orgs.). Estudos organizacionais: novas perspectivas na administração de empresas - uma coletânea luso-brasileira. São Paulo: Iglu, 2000. p. 173-211.

BERGER, P. L.; LUCKMANN, T. The social construction of reality: a treatise in the sociology of knowledge. New York: Doubleday Anchor Book, 1967.

CARRIERI, A. DE P. Pesquisa sobre estratégia: do discurso dominante a uma nova narrativa. In: XXII ENCONTRO ANUAL DA ANPAD (1998 : Foz do Iguaçu). Anais Eletrônicos... Foz do Iguaçu: ANPAD, 1998.

CHANDLER JR., A. D. Strategy and structure: chapters in the history of the american industrial enterprise. Cambridge: MIT Press, 1962.

CHANLAT, A.; BEDARD, R. Palavras: a ferramenta do executivo. In: CHANLAT, J.-F. (Coord.). O indivíduo na organização: dimensões esquecidas. 3. ed. São Paulo: Atlas, 1996. 1.v. p. 125-148.

CHILD, J. Organizational structure, environment and performance: the role of strategic choice. Sociology, v. 6, n. 1, p. 01-22, 1972.

_____. Strategic choice in the analysis of action, structure, organizations and environment: retrospect and prospect. Organization Studies, v. 18, n. 1, p. 43- 76, 1997.

DILL, W. R. Environment as an influence on managerial autonomy. Administrative Science Quarterly, v. 2, n. 4, p. 409-443, 1958.

DIMAGGIO, P. J.; POWELL, W. W. The iron cage revisited: institutional isomorphism and collective rationality in organizational fields. American Sociological Review, v. 48, n. 2, p. 147-169, 1983.

_____. Introduction. In: POWELL, W. W.; DIMAGGIO, P. J. (Eds). The new institutionalism in organizational analysis. Chicago: The University of Chicago Press, 1991. p. 01-38.

FIOL, C. M.; HUFF, A. S. Maps for managers: where are we? where do we go from here? Journal of Management Studies, v. 29, n. 3, p. 267-285, 1992.

GARDNER, H. A nova ciência da mente: uma história da revolução cognitiva. 2. ed. São Paulo: EDUSP, 1996.

GIDDENS, A. Novas regras do método sociológico. Rio de Janeiro: Zahar Editores, 1978.

GRANOVETTER, M. Economic action and social structure: the problem of embeddedness. American Journal of Sociology, v. 91, n. 3, p. 481-510, 1985.

HININGS, C. R.; GREENWOOD, R. The dynamics of strategic change. New York: Basil Blackwell, 1988.

HUFF, A. S. Mapping strategic thought. In: _____. (Ed.). Mapping strategic thought. New York: John Wiley & Sons, 1990. p. 11-49.

HUFF, A. S.; NARAPAREDDY, V.; FLETCHER, K. E. Coding the causal association of concepts. In: HUFF, A. S. (Ed.). Mapping strategic thought. New York: John Wiley & Sons, 1990. p. 311-325.

KNUDSEN, C. The competence view of the firm: what can modern economists learn from Philip Selznick’s sociological theory of leadership? In: SCOTT, W. R.;

CHRISTENSEN, S. (Eds.). The institutional construction of organizations: international and longitudinal studies. London: Sage Publications, 1995. p. 135- 163.

LAROCHE, H.; NIOCHE, J.-P. L’approche cognitive de la stratégie d’entreprise. Revue Française de Gestion, n. 99, p. 64-78, 1994.

MACHADO-DA-SILVA, C. L.; FONSECA, V. S. DA. Competitividade organizacional: uma tentativa de reconstrução analítica. Organizações e Sociedade, v. 4, n. 7, p. 97-114, 1996.

MAKRIDAKIS, S. Forecasting, planning, and strategy for the 21st century. New York: The Free Press, 1990.

MARCH, J. G.; SIMON, H. A. Organizations. New York: John Wiley & Sons, 1958.

MEYER, J. W.; ROWAN, B. Institutionalized organizations: formal structure as myth and ceremony. In: MEYER, J. W.; SCOTT, W. R. (Eds). Organizational environments: ritual and rationality. London: Sage Publications, 1983. p. 21-44.

MILES, R. E.; SNOW, C. S. Organizational strategy, structure, and process. New York: McGraw-Hill, 1978.

MINTZBERG, H. The strategy concept I: five ps for strategy. California Management Review, v. 30, n. 1, p. 11-24, 1987.

MINTZBERG, H.; AHLSTRAND, B.; LAMPEL, J. Strategy safari: a guided tour through the wilds of strategic management. New York: The Free Press, 1998.

OLIVER, C. Strategic responses to institutional processes. Academy of Management Review, v. 16, n.1, p. 145-179, 1991.

PORTER, M. E. Estratégia competitiva: técnicas para análise de indústrias e da concorrência. Rio de Janeiro: Campus, 1986.

RANSON, S.; HININGS, B.; GREENWOOD, R. The structuring of organizational structures. Administrative Science Quarterly, v. 25, n. 1, p. 01-17, 1980.

REED, M. Organizational theorizing: a historically contested terrain. In: CLEGG, S. R.; HARDY, C.; NORD, W. R. (Eds.). Handbook of organization studies. London: Sage Publications, 1996. p. 31-56.

ROULEAU, L.; SÉGUIN, F. Strategy and organization theories: common forms of discourse. Journal of Management Studies, v. 32, n. 1, p. 101-117, 1995.

SCHNEIDER, S. C.; ANGELMAR R. Cognition in organizational analysis: who’s minding the store? Organization Studies, v. 14, n. 3, p. 347-374, 1993.

SCHWENK, C. R. The cognitive perspective on strategic decision making. Journal of Management Studies, v. 25, n. 1, p. 41-55, 1988.

SCOTT, W. R. The organization of environments: network, cultural, and historical elements. In: MEYER, J. W.; SCOTT, W. R. (Eds). Organizational environments: ritual and rationality. London: Sage Publications, 1983. p. 155-175.

_____. Contemporary institutional theory. In: _____. Institutions and organizations. London: Sage Publications, 1995. p. 33-62.

SCOTT, W. R.; MEYER, J. W. The organization of societal sectors: propositions and early evidence. In: POWELL, W. W.; DIMAGGIO, P. J. (Eds). The new institutionalism in organizational analysis. Chicago: The University of Chicago Press, 1991. p. 108-140.

SIMON, H. A. Comportamento administrativo. Rio de Janeiro: FGV, 1979.

WEICK, K. Perspectives on action in organizations. In: LORSCH, J. W. (Ed.). Handbook of organizational behaviour. Englewood Cliffs, NJ : Prentice-Hall, 1987.

_____. Sensemaking in organizations. London: Sage Publications, 1995.

ANDREWS, K. R. The concept of corporate strategy Homewood, IL: Richard D. Irwin, 1965.
ASTLEY, W. G.; VAN DE VEN, A. H. Central perspectives and debates in organization theory. Administrative Science Quarterly, v. 28, n. 2, p. 245-273, 1983.
BARNARD, C. I. The functions of the executive Cambridge: Harvard University Press, 1938.
BASTOS, A. V. B. Organização e cognição: o que emerge desta interface? In: RODRIGUES, S. B.; CUNHA, M. P. (Orgs.). Estudos organizacionais: novas perspectivas na administração de empresas - uma coletânea luso-brasileira. São Paulo: Iglu, 2000. p. 173-211.
BERGER, P. L.; LUCKMANN, T. The social construction of reality: a treatise in the sociology of knowledge. New York: Doubleday Anchor Book, 1967.
CARRIERI, A. DE P. Pesquisa sobre estratégia: do discurso dominante a uma nova narrativa. In: XXII ENCONTRO ANUAL DA ANPAD (1998 : Foz do Iguaçu). Anais Eletrônicos.. Foz do Iguaçu: ANPAD, 1998.
CHANDLER JR., A. D. Strategy and structure: chapters in the history of the american industrial enterprise. Cambridge: MIT Press, 1962.
CHANLAT, A.; BEDARD, R. Palavras: a ferramenta do executivo. In: CHANLAT, J.-F. (Coord.). O indivíduo na organização: dimensões esquecidas. 3. ed. São Paulo: Atlas, 1996. 1.v. p. 125-148.
CHILD, J. Organizational structure, environment and performance: the role of strategic choice. Sociology, v. 6, n. 1, p. 01-22, 1972.
_____. Strategic choice in the analysis of action, structure, organizations and environment: retrospect and prospect. Organization Studies, v. 18, n. 1, p. 43- 76, 1997.
DILL, W. R. Environment as an influence on managerial autonomy. Administrative Science Quarterly, v. 2, n. 4, p. 409-443, 1958.
DIMAGGIO, P. J.; POWELL, W. W. The iron cage revisited: institutional isomorphism and collective rationality in organizational fields. American Sociological Review, v. 48, n. 2, p. 147-169, 1983.
_____. Introduction. In: POWELL, W. W.; DIMAGGIO, P. J. (Eds). The new institutionalism in organizational analysis Chicago: The University of Chicago Press, 1991. p. 01-38.
FIOL, C. M.; HUFF, A. S. Maps for managers: where are we? where do we go from here? Journal of Management Studies, v. 29, n. 3, p. 267-285, 1992.
GARDNER, H. A nova ciência da mente: uma história da revolução cognitiva. 2. ed. São Paulo: EDUSP, 1996.
GIDDENS, A. Novas regras do método sociológico Rio de Janeiro: Zahar Editores, 1978.
GRANOVETTER, M. Economic action and social structure: the problem of embeddedness. American Journal of Sociology, v. 91, n. 3, p. 481-510, 1985.
HININGS, C. R.; GREENWOOD, R. The dynamics of strategic change New York: Basil Blackwell, 1988.
HUFF, A. S. Mapping strategic thought. In: _____. (Ed.). Mapping strategic thought New York: John Wiley & Sons, 1990. p. 11-49.
HUFF, A. S.; NARAPAREDDY, V.; FLETCHER, K. E. Coding the causal association of concepts. In: HUFF, A. S. (Ed.). Mapping strategic thought New York: John Wiley & Sons, 1990. p. 311-325.
MACHADO-DA-SILVA, C. L.; FONSECA, V. S. DA. Competitividade organizacional: uma tentativa de reconstrução analítica. Organizações e Sociedade, v. 4, n. 7, p. 97-114, 1996.
MAKRIDAKIS, S. Forecasting, planning, and strategy for the 21st century New York: The Free Press, 1990.
MARCH, J. G.; SIMON, H. A. Organizations New York: John Wiley & Sons, 1958.
MEYER, J. W.; ROWAN, B. Institutionalized organizations: formal structure as myth and ceremony. In: MEYER, J. W.; SCOTT, W. R. (Eds). Organizational environments: ritual and rationality. London: Sage Publications, 1983. p. 21-44.
MILES, R. E.; SNOW, C. S. Organizational strategy, structure, and process New York: McGraw-Hill, 1978.
MINTZBERG, H. The strategy concept I: five ps for strategy. California Management Review, v. 30, n. 1, p. 11-24, 1987.
MINTZBERG, H.; AHLSTRAND, B.; LAMPEL, J. Strategy safari: a guided tour through the wilds of strategic management. New York: The Free Press, 1998.
OLIVER, C. Strategic responses to institutional processes. Academy of Management Review, v. 16, n.1, p. 145-179, 1991.
PORTER, M. E. Estratégia competitiva: técnicas para análise de indústrias e da concorrência. Rio de Janeiro: Campus, 1986.
RANSON, S.; HININGS, B.; GREENWOOD, R. The structuring of organizational structures. Administrative Science Quarterly, v. 25, n. 1, p. 01-17, 1980.
REED, M. Organizational theorizing: a historically contested terrain. In: CLEGG, S. R.; HARDY, C.; NORD, W. R. (Eds.). Handbook of organization studies London: Sage Publications, 1996. p. 31-56.
ROULEAU, L.; SÉGUIN, F. Strategy and organization theories: common forms of discourse. Journal of Management Studies, v. 32, n. 1, p. 101-117, 1995.
SCHWENK, C. R. The cognitive perspective on strategic decision making. Journal of Management Studies, v. 25, n. 1, p. 41-55, 1988.
SCOTT, W. R. The organization of environments: network, cultural, and historical elements. In: MEYER, J. W.; SCOTT, W. R. (Eds). Organizational environments: ritual and rationality. London: Sage Publications, 1983. p. 155-175.
_____. Contemporary institutional theory. In: _____. Institutions and organizations London: Sage Publications, 1995. p. 33-62.
SCOTT, W. R.; MEYER, J. W. The organization of societal sectors: propositions and early evidence. In: POWELL, W. W.; DIMAGGIO, P. J. (Eds). The new institutionalism in organizational analysis Chicago: The University of Chicago Press, 1991. p. 108-140.
SIMON, H. A. Comportamento administrativo Rio de Janeiro: FGV, 1979.
WEICK, K. Perspectives on action in organizations. In: LORSCH, J. W. (Ed.). Handbook of organizational behaviour Englewood Cliffs, NJ : Prentice-Hall, 1987.
_____. Sensemaking in organizations London: Sage Publications, 1995.

Datas de Publicação

Publicação nesta coleção
06 Fev 2015
Data do Fascículo
Dez 2002

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

[1] ANDREWS, K. R. The concept of corporate strategy Homewood, IL: Richard D. Irwin, 1965.

[2] ASTLEY, W. G.; VAN DE VEN, A. H. Central perspectives and debates in organization theory. Administrative Science Quarterly, v. 28, n. 2, p. 245-273, 1983.

[3] BARNARD, C. I. The functions of the executive Cambridge: Harvard University Press, 1938.

[4] BASTOS, A. V. B. Organização e cognição: o que emerge desta interface? In: RODRIGUES, S. B.; CUNHA, M. P. (Orgs.). Estudos organizacionais: novas perspectivas na administração de empresas - uma coletânea luso-brasileira. São Paulo: Iglu, 2000. p. 173-211.

[5] BERGER, P. L.; LUCKMANN, T. The social construction of reality: a treatise in the sociology of knowledge. New York: Doubleday Anchor Book, 1967.

[6] CARRIERI, A. DE P. Pesquisa sobre estratégia: do discurso dominante a uma nova narrativa. In: XXII ENCONTRO ANUAL DA ANPAD (1998 : Foz do Iguaçu). Anais Eletrônicos.. Foz do Iguaçu: ANPAD, 1998.

[7] CHANDLER JR., A. D. Strategy and structure: chapters in the history of the american industrial enterprise. Cambridge: MIT Press, 1962.

[8] CHANLAT, A.; BEDARD, R. Palavras: a ferramenta do executivo. In: CHANLAT, J.-F. (Coord.). O indivíduo na organização: dimensões esquecidas. 3. ed. São Paulo: Atlas, 1996. 1.v. p. 125-148.

[9] CHILD, J. Organizational structure, environment and performance: the role of strategic choice. Sociology, v. 6, n. 1, p. 01-22, 1972.

[10] _____. Strategic choice in the analysis of action, structure, organizations and environment: retrospect and prospect. Organization Studies, v. 18, n. 1, p. 43- 76, 1997.

[11] DILL, W. R. Environment as an influence on managerial autonomy. Administrative Science Quarterly, v. 2, n. 4, p. 409-443, 1958.

[12] DIMAGGIO, P. J.; POWELL, W. W. The iron cage revisited: institutional isomorphism and collective rationality in organizational fields. American Sociological Review, v. 48, n. 2, p. 147-169, 1983.

[13] _____. Introduction. In: POWELL, W. W.; DIMAGGIO, P. J. (Eds). The new institutionalism in organizational analysis Chicago: The University of Chicago Press, 1991. p. 01-38.

[14] FIOL, C. M.; HUFF, A. S. Maps for managers: where are we? where do we go from here? Journal of Management Studies, v. 29, n. 3, p. 267-285, 1992.

[15] GARDNER, H. A nova ciência da mente: uma história da revolução cognitiva. 2. ed. São Paulo: EDUSP, 1996.

[16] GIDDENS, A. Novas regras do método sociológico Rio de Janeiro: Zahar Editores, 1978.

[17] GRANOVETTER, M. Economic action and social structure: the problem of embeddedness. American Journal of Sociology, v. 91, n. 3, p. 481-510, 1985.

[18] HININGS, C. R.; GREENWOOD, R. The dynamics of strategic change New York: Basil Blackwell, 1988.

[19] HUFF, A. S. Mapping strategic thought. In: _____. (Ed.). Mapping strategic thought New York: John Wiley & Sons, 1990. p. 11-49.

[20] HUFF, A. S.; NARAPAREDDY, V.; FLETCHER, K. E. Coding the causal association of concepts. In: HUFF, A. S. (Ed.). Mapping strategic thought New York: John Wiley & Sons, 1990. p. 311-325.

[23] MACHADO-DA-SILVA, C. L.; FONSECA, V. S. DA. Competitividade organizacional: uma tentativa de reconstrução analítica. Organizações e Sociedade, v. 4, n. 7, p. 97-114, 1996.

[24] MAKRIDAKIS, S. Forecasting, planning, and strategy for the 21st century New York: The Free Press, 1990.

[25] MARCH, J. G.; SIMON, H. A. Organizations New York: John Wiley & Sons, 1958.

[26] MEYER, J. W.; ROWAN, B. Institutionalized organizations: formal structure as myth and ceremony. In: MEYER, J. W.; SCOTT, W. R. (Eds). Organizational environments: ritual and rationality. London: Sage Publications, 1983. p. 21-44.

[27] MILES, R. E.; SNOW, C. S. Organizational strategy, structure, and process New York: McGraw-Hill, 1978.

[28] MINTZBERG, H. The strategy concept I: five ps for strategy. California Management Review, v. 30, n. 1, p. 11-24, 1987.

[29] MINTZBERG, H.; AHLSTRAND, B.; LAMPEL, J. Strategy safari: a guided tour through the wilds of strategic management. New York: The Free Press, 1998.

[30] OLIVER, C. Strategic responses to institutional processes. Academy of Management Review, v. 16, n.1, p. 145-179, 1991.

[31] PORTER, M. E. Estratégia competitiva: técnicas para análise de indústrias e da concorrência. Rio de Janeiro: Campus, 1986.

[32] RANSON, S.; HININGS, B.; GREENWOOD, R. The structuring of organizational structures. Administrative Science Quarterly, v. 25, n. 1, p. 01-17, 1980.

[33] REED, M. Organizational theorizing: a historically contested terrain. In: CLEGG, S. R.; HARDY, C.; NORD, W. R. (Eds.). Handbook of organization studies London: Sage Publications, 1996. p. 31-56.

[34] ROULEAU, L.; SÉGUIN, F. Strategy and organization theories: common forms of discourse. Journal of Management Studies, v. 32, n. 1, p. 101-117, 1995.

[36] SCHWENK, C. R. The cognitive perspective on strategic decision making. Journal of Management Studies, v. 25, n. 1, p. 41-55, 1988.

[37] SCOTT, W. R. The organization of environments: network, cultural, and historical elements. In: MEYER, J. W.; SCOTT, W. R. (Eds). Organizational environments: ritual and rationality. London: Sage Publications, 1983. p. 155-175.

[38] _____. Contemporary institutional theory. In: _____. Institutions and organizations London: Sage Publications, 1995. p. 33-62.

[39] SCOTT, W. R.; MEYER, J. W. The organization of societal sectors: propositions and early evidence. In: POWELL, W. W.; DIMAGGIO, P. J. (Eds). The new institutionalism in organizational analysis Chicago: The University of Chicago Press, 1991. p. 108-140.

[40] SIMON, H. A. Comportamento administrativo Rio de Janeiro: FGV, 1979.

[41] WEICK, K. Perspectives on action in organizations. In: LORSCH, J. W. (Ed.). Handbook of organizational behaviour Englewood Cliffs, NJ : Prentice-Hall, 1987.

[42] _____. Sensemaking in organizations London: Sage Publications, 1995.

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Conversação entre abordagens da estratégia em organizações: escolha estratégica, cognição e instituição

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