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Revista de Administração de Empresas
Print version ISSN 0034-7590

 

Table of contents
Rev. adm. empres. vol.52 no.6 São Paulo Nov./Dec. 2012

Editorial
Diniz, Eduardo

        · text in Portuguese     · pdf in Portuguese
  
 Forum
  
 ·  Latin american retail conference: a five-year retrospective
Vieira, Valter Afonso; Kato, Heitor Takashi; Brito, Eliane Pereira Zamith; Espartel, Lelis Balestrin

        · text in Portuguese     · pdf in Portuguese
  
 ·  Retail pricing strategies: study in the south zone of São Paulo
Alves, Carlos Alberto; Varotto, Luís Fernando; Gonçalves, Marcelo Neves

  
 ·  Do Brazilians like crowding?: the impact of human density on purchase behavior
Brandão, Marcelo Moll; Parente, Juracy

  
 ·  Effect of factors related to merchandising on retail sales
Feijó, Fabrício Rodrigues; Botelho, Delane

  
 ·  Trade marketing in convenience stores
Almeida, Victor Manoel Cunha de; Penna, Leonardo Siano; Silva, Gilberto Figueira da; Freitas, Flávia D'Albergaria

  
 ·  Influence of discount price announcements on consumer's behavior
Isabella, Giuliana; Pozzani, Alexandre Ierulo; Chen, Vinicios Anlee; Gomes, Murillo Buissa Perfi

        · abstract in English | Portuguese | Spanish     · text in English     · pdf in English
  
 ·  Shopping for apparel: how can kiosk systems help?
Koller, Monika; Königsecker, Andrea

        · abstract in English | Portuguese | Spanish     · text in English     · pdf in English
  
 ·  Sponsoring, brand value and social media
Zauner, Alexander; Koller, Monika; Fink, Matthias

        · abstract in English | Portuguese | Spanish     · text in English     · pdf in English
  
 Essays
  
 ·  A Brazilian municipal bond market: theory, repression and prospects
Mettenheim, Kurt von

        · text in English     · pdf in English
  
 Review
  
 ·  Inovação em modelo de negócios: forma e conteúdo
Kallás, David

        · text in Portuguese     · pdf in Portuguese
  
 Book Recommendation
  
 ·  Varejo
Kato, Heitor Takashi

        · text in Portuguese     · pdf in Portuguese
  
 ·  Estratégias políticas
Bandeira-de-Mello, Rodrigo

        · text in Portuguese     · pdf in Portuguese