| | Table of contents
RAE electron. vol.7 no.2 São Paulo July/Dec. 2008 Editorial
Aranha, Francisco
| | | |  Articles | | | | | | · The determinants of customer satisfaction with banking services
Zacharias, Maria Luiza Barcellos; Figueiredo, Kleber Fossati; Almeida, Victor Manoel Cunha de
| | | | | | · Children in low the income retail market
Veloso, Andres Rodriguez; Hildebrand, Diogo Fajardo Nunes; Daré, Patricia Regina Caldeira; Campomar, Marcos Cortez
| | | | | | · Expectations and perceptions in service sequences
Tomassini, Rodrigo; Aquino, Rodrigo; Carvalho, Frederico A. de
| | | | | | · Brand evaluation: an application in the case of Bombril
Caputo, Érica Saião; Macedo, Marcelo Alvaro da Silva; Nogueira, Heloísa Guimarães Peixoto
| | | | | | · Analysis of consumer goals: a methodological contribution
Escudero, Fabiana Thiele; Prado, Paulo Henrique Muller
| | | | | | · Social inclusion and marketing at the bottom of the pyramid: a research agenda
Rocha, Angela da; Silva, Jorge Ferreira da
| | | | | | · Trends in virtual communities from the perspective of prosumers
Fonseca, Marcelo Jacques; Gonçalves, Manuela Albornoz; Oliveira, Marta Olivia Rovedder de; Tinoco, Maria Auxiliadora Cannarozzo
| | | | | | · Searching for an interpretative trail for consumer research: a proposal based on phenomenology, ethnography and the grounded theory
Pinto, Marcelo de Rezende; Santos, Leonardo Lemos da Silveira
| | | | | Review | | | | | | · Cultura e marketing: relação de interdependência
Strehlau, Vivian Iara
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