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RAE eletrônica
On-line version ISSN 1676-5648

 

Table of contents
RAE electron. vol.7 no.2 São Paulo July/Dec. 2008

Editorial
Aranha, Francisco

        · text in Portuguese     · pdf in Portuguese
  
 Articles
  
 ·  The determinants of customer satisfaction with banking services
Zacharias, Maria Luiza Barcellos; Figueiredo, Kleber Fossati; Almeida, Victor Manoel Cunha de

        · abstract in English | Portuguese     · text in Portuguese     · pdf in Portuguese
  
 ·  Children in low the income retail market
Veloso, Andres Rodriguez; Hildebrand, Diogo Fajardo Nunes; Daré, Patricia Regina Caldeira; Campomar, Marcos Cortez

        · abstract in English | Portuguese     · text in Portuguese     · pdf in Portuguese
  
 ·  Expectations and perceptions in service sequences
Tomassini, Rodrigo; Aquino, Rodrigo; Carvalho, Frederico A. de

        · abstract in English | Portuguese     · text in Portuguese     · pdf in Portuguese
  
 ·  Brand evaluation: an application in the case of Bombril
Caputo, Érica Saião; Macedo, Marcelo Alvaro da Silva; Nogueira, Heloísa Guimarães Peixoto

        · abstract in English | Portuguese     · text in Portuguese     · pdf in Portuguese
  
 ·  Analysis of consumer goals: a methodological contribution
Escudero, Fabiana Thiele; Prado, Paulo Henrique Muller

        · abstract in English | Portuguese     · text in Portuguese     · pdf in Portuguese
  
 ·  Social inclusion and marketing at the bottom of the pyramid: a research agenda
Rocha, Angela da; Silva, Jorge Ferreira da

        · abstract in English | Portuguese     · text in Portuguese     · pdf in Portuguese
  
 ·  Trends in virtual communities from the perspective of prosumers
Fonseca, Marcelo Jacques; Gonçalves, Manuela Albornoz; Oliveira, Marta Olivia Rovedder de; Tinoco, Maria Auxiliadora Cannarozzo

        · abstract in English | Portuguese     · text in Portuguese     · pdf in Portuguese
  
 ·  Searching for an interpretative trail for consumer research: a proposal based on phenomenology, ethnography and the grounded theory
Pinto, Marcelo de Rezende; Santos, Leonardo Lemos da Silveira

        · abstract in English | Portuguese     · text in Portuguese     · pdf in Portuguese
  
 Review
  
 ·  Cultura e marketing: relação de interdependência
Strehlau, Vivian Iara

        · text in Portuguese     · pdf in Portuguese