| | Sumário BAR, Braz. Adm. Rev. vol.9 no.3 Rio de Janeiro jul./set. 2012 Editorial | | | | | | · EDITORIAL Carneiro, Jorge
| | | | Articles | | | | | | · How consumers persuade each other: rhetorical strategies of interpersonal influence in online communities Scaraboto, Daiane; Rossi, Carlos Alberto Vargas; Costa, Diego
| | | | | | · Perceptions of equity and justice and their implications on affective organizational commitment: a confirmatory study in a teaching and research institute Balassiano, Moisés; Salles, Denise
| | | | | | · Theorizing ICT and society in the Brazilian context: a multilevel, pluralistic and remixable framework Pozzebon, Marlei; Diniz, Eduardo Henrique
| | | | | | · Do organizational incentives spur innovation? Barros, Henrique M.; Lazzarini, Sergio G.
| | | | | | · Access to tacit knowledge by executive retention in cross-border acquisitions Child, John; Duarte, Roberto Gonzalez; Tanure, Betania; Rodrigues, Suzana B.
| | | | | | · Credit card risk behavior on college campuses: evidence from Brazil Mendes-Da-Silva, Wesley; Nakamura, Wilson Toshiro; Moraes, Daniel Carrasqueira de
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