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BAR - Brazilian Administration Review, Volume: 11, Número: 3, Publicado: 2014
  • Editorial Editorial

  • Consumer Complaints and Company Market Value Articles

    Claro, Danny Pimentel; Fragoso, Antonio Fabio Guena Reali; Laban Neto, Silvio Abrahão; Claro, Priscila Borin de Oliveira

    Resumo em Inglês:

    Consumer complaints affect company market value and common sense suggests that a negative impact is expected. However, do complaints always negatively impact company market value? We hypothesize in this study that complaints may have a non-linear effect on market value. Positive (e.g. avoiding high costs to solve complaints) and negative (e.g. speedy and intense diffusion) tradeoffs may occur given the level of complaints. To test our non-linear hypothesis, a panel data was collected from cell phone service providers from 2005 to 2013. The results supported our tradeoff rationale. Low levels of complaints allow for companies to increase market value, while high levels of complaints cause increasing harm to market value. The sample, model and period considered in this study, indicates a level of 0.49 complaints per thousand consumers as the threshold for a shift in tradeoffs. The effects on market value become increasingly negative when trying to make reductions to move below this level, due to negative tradeoffs.
  • Hockey Stick Phenomenon: Supply Chain Management Challenge in Brazil Articles

    Sanches, Lars Meyer; Lima Jr., Orlando Fontes

    Resumo em Inglês:

    The objective of this study is to investigate a phenomenon that occurs in Brazil, specifically the spike in demand at the end of the sales period, known as the hockey stick phenomenon. This analysis will encompass the causes as well as the impacts of this phenomenon, in a way that allows alternative policies to be evaluated. Data was collected from a Brazilian branch of a large multinational in the non-durable consumer goods industry and in semi-structured interviews conducted face-to-face with executives of 26 clients. The data was used to generate a continuous simulation model based on the methods of systems dynamics. The findings showed that the phenomenon negatively impacted the manufacturer’s financial performance in the long term and indicated required changes necessary to remediate the phenomenon. This is an empirical study on the hockey stick phenomenon, a problem that affects diverse companies in Brazil. The study showed that companies should not assume the hockey stick phenomenon to be an exogenous problem; it showed that there are policies able to improve financial performance; and it provided ideas regarding ways to carry out the change process.
  • Understanding Interorganizational Learning Based on Social Spaces and Learning Episodes Articles

    Mozzato, Anelise Rebelato; Bitencourt, Claudia Cristina

    Resumo em Inglês:

    Different organizational settings have been gaining ground in the world economy, resulting in a proliferation of different forms of strategic alliances that translate into a growth in the number of organizations that have started to deal with interorganizational relationships with different actors. These circumstances reinforce Crossan, Lane, White and Djurfeldt (1995) and Crossan, Mauer and White (2011) in exploring what authors refer to as the fourth, interorganizational, level of learning. These authors, amongst others, suggest that the process of interorganizational learning (IOL) warrants investigation, as its scope of analysis needs widening and deepening. Therefore, this theoretical essay is an attempt to understand IOL as a dynamic process found in interorganizational cooperative relationships that can take place in different structured and unstructured social spaces and that can generate learning episodes. According to this view, IOL is understood as part of an organizational learning continuum and is analyzed within the framework of practical rationality in an approach that is less cognitive and more social-behavioral.
  • Polishing Knowledge: A Study of Marble and Granite Processing Articles

    Mezadre, Simone De Bruim Babisk; Bianco, Monica de Fátima

    Resumo em Inglês:

    The aim of this article is to understand the work situations and highlight aspects of the knowledge invested by workers when performing marble and granite processing activities. The survey is qualitative and was based on the reality of a small industrial company that deals with processing activities. The case study was based on theoretical and analytical ergology tools by analyzing the organizational documents and safety and health standards that regulate activity. It involved conducting individual interviews with nine workers, organizing a focus group with these workers, and directly observing work for four months while recording a field notebook. The workers’ experiences in the renormalization of working processes, or the introduction of improvements guided by singular aspects of the local work organization, were identified. The workers, through use of oneself, place more importance on meeting deadlines and production targets than on their own safety. Worker competency is directly related to the professional training obtained on the job and is associated with working experience in the absence of an a priori formal education. This article contributes to the field of organizational studies and human resource management because there is a lack of studies on workers from this field that describe the competencies used in actual work. Thus it may guide theoretical and practical management aspects in such working environments and small businesses regarding safer work organization.
  • Effects of Internationalization on Ownership Structure: Evidence from Latin American Firms Articles

    Sheng, Hsia Hua; Pereira, Vinícius Silva

    Resumo em Inglês:

    We analyze the direct and simultaneous effects of internationalization on the ownership structure of Latin American companies based on agency theory. Using a sample of 425 Latin American firms between 2007 and 2011, which corresponds to 1,776 observations, we use random effects and three-stage least squares panel data regression to test these effects. We find that the hypothesized positive effect of internationalization on ownership concentration is rejected. Our results support the negative relationship that is predicted by principal-agent theory when analyzing the effect of ownership on the degree of internationalization. Greater internationalization via the equity entry mode is associated with lower levels of ownership concentration. Finally, there is simultaneity in the determination of the relationship between the degree of internationalization and ownership concentration.
  • A Bibliometric Study on Culture Research in International Business Articles

    Pinto, Claudia Frias; Serra, Fernando Ribeiro; Ferreira, Manuel Portugal

    Resumo em Inglês:

    National cultures and cultural differences provide a crucial component of the international business (IB) research context. We conducted a bibliometric study of articles published in seven leading IB journals over a period of three decades to analyze how national culture has been impacting IB research. Co-citation mappings permit us to identify the ties binding works dealing with culture and cultural issues in IB. We identify two main clusters of research, each comprising two sub-clusters, with Hofstede’s (1980) work delineating much of the conceptual and empirical approach to culture-related studies. One main cluster entails works on the conceptualization of culture and its dimensions and the other cluster focuses on cultural distance. This conceptual framework captures the extant IB research incorporating culture-related concepts and influences.
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