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BAR - Brazilian Administration Review, Volume: 16, Número: 4, Publicado: 2019
  • Business Models in Emerging Markets Editorial

    Benito-Sarriá, Germán; Villar, Cristina
  • Spatial Practices in the City: The Kidnapping of an Arts Organization Research Article

    Bezerra, Mariana Maia; Lopes, Luma Louise Sousa; Silva, Joelma Soares da; Ipiranga, Ana Sílvia Rocha

    Resumo em Inglês:

    Abstract Spatial practices and resistance processes play an important role in the organization of a city. In this context, we propose a study aimed at understanding the spatial practices of ruptures imbricated in the process of resistance manifested in the kidnapping of an arts organization, the April Exhibition (Salão de Abril), which is the most important art exhibition in the city of Fortaleza, Brazil. To this purpose, we used a mobile ethnography approach to single out some of the spatial practices regarding the arts organization under study. The main results reveal a network of rupture practices, which is intertwined with resistance processes in a dynamic of constitutive mutuality. This network highlights the kidnapping as a bridge to reach and include different spaces of the city that had not been practiced by the former organizers. Thus, the research contributes to an enlargement of the interlaced debate of practices, space, ruptures and resistance in the contexts of the city organizing and the Management and Organizational Studies.
  • Firm Performance and the Strategic Components of Bankruptcy Reorganization Plans Research Article

    Monteiro, Guilherme Fowler A.; Caleman, Silvia Morales de Q.; Pongeluppe, Leandro S.

    Resumo em Inglês:

    Abstract We investigate the influence of bankruptcy reorganization plans on the recovery of distressed firms. Using qualitative comparative analysis (QCA), specifically, we perform an in-depth investigation of a set of reorganization plans submitted by publicly traded companies in Brazil. We find that the improvement in firm performance is positively related to a good diagnosis of the factors causing the crisis, a clear definition of the firm’s resources, and a clear identification of the firm’s competitive strengths. We also find that the absence of a good industry analysis is a critical condition for a reorganization plan to fail. However, the explicit mentioning of the firm’s relevant market is negatively associated with the company’s uplifting in crisis. We discuss the theoretical and managerial implications of these findings.
  • Learning from Sociability-Intensive Organizations: An Ethnographic Study in a Coffee Organization Research Article

    Fantinel, Letícia; Davel, Eduardo Paes Barreto

    Resumo em Inglês:

    Abstract Sociability is quintessential to some types of organizations, such as cafes, clubs, sports associations, gyms, bars, nightclubs, and festivals. If sociability is broadly theorized and discussed in the Social Sciences, it is indirectly, fragmentally, and diffusely considered in Organization Studies. Our study aims to theorize on the centrality of sociability within organizations by developing the concept of sociability-intensive organization and by discussing its effects in terms of organizing and organizational space. We have produced three main conceptual axis: relation, experiences of space, and ambience. Based on an ethnographic study, sociability-intensive organizations are conceptualized from three organizing processes: the fabrication of spontaneity, the fluidity of spatiality, and the fertilization of dialogue. These processes emerge from the ethnographic interpretation and contribute to theorize sociability as a paramount key for understanding organizations.
  • Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce Research Article

    Maia, Cláudia Rodrigues; Lunardi, Guilherme Lerch; Dolci, Décio; D’Avila, Lívia Castro

    Resumo em Inglês:

    Abstract The evolution of Web 2.0 technologies and social media has changed the way online business is conducted. With increasingly popular social networks, the connections among Internet users emerge as an important source of information, allowing consumers to share their ideas, opinions, or even content on the web, in order to find better and cheaper products, originating a new type of electronic commerce, known as social commerce (s-commerce). In this context, price and trust stand out as two important factors influencing the decision to buy online. Thus, we aimed to analyze the effects of trust and competitive price on the purchase intention of Brazilian consumers in s-commerce. Through a survey conducted with 160 online consumers, we identified trust as the main predictor of consumer purchase intention in s-commerce followed by competitive prices. We also indicated a set of important antecedents of trust in the context of s-commerce. The study contributes to the literature surrounding the effects of competitive price and trust - and its antecedents - as important factors that influence the intention to buy in s-commerce, providing managers with some key elements they can use to improve their firm’s competitiveness in this new business environment.
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