@article{azzari_pelissari_2020,  title={Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions},  volume={17},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2020.17.6.4},  DOI={10.15728/bbr.2020.17.6.4},  number={6},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Azzari, Vitor and Pelissari, Anderson},  year={2020},  month={Nov},  pages={669–685} }