@article{santos_brito_2012, title={Toward a subjective measurement model for firm performance}, volume={9}, ISSN={1807-7692}, url={https://doi.org/10.1590/S1807-76922012000500007}, DOI={10.1590/S1807-76922012000500007}, number={spe}, journal={BAR - Brazilian Administration Review}, publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração}, author={Santos, Juliana Bonomi and Brito, Luiz Artur Ledur}, year={2012}, month={May}, pages={95–117} }