@article{ribeiro_monteiro_luttembarck_2019, title={The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic}, volume={16}, ISSN={1808-2386}, url={https://doi.org/10.15728/bbr.2019.16.1.3}, DOI={10.15728/bbr.2019.16.1.3}, number={1}, journal={BBR. Brazilian Business Review}, publisher={Fucape Business School}, author={Ribeiro, Áurea Helena Puga and Monteiro, Plínio Rafael Reis and Luttembarck, Laura}, year={2019}, month={Jan}, pages={32–45} }