@article{mateus_2021,  title={THE HYBRID RHETORICAL ETHOS},  volume={21},  ISSN={1518-7632},  url={https://doi.org/10.1590/1982-4017-210203-11119},  DOI={10.1590/1982-4017-210203-11119},  number={2},  journal={Linguagem em (Dis)curso},  publisher={Universidade do Sul de Santa Catarina},  author={Mateus, Samuel},  year={2021},  month={May},  pages={197–209} }