@article{cunha_rego_giustiniano_clegg_2024, title={From a Hobby to a Business: Drifting through Paradox While the Business Accelerates}, volume={31}, ISSN={1984-9230}, url={https://doi.org/10.1590/1984-92302024v31n0003EN}, DOI={10.1590/1984-92302024v31n0003EN}, number={108}, journal={Organizações & Sociedade}, publisher={Escola de Administração da Universidade Federal da Bahia}, author={Cunha, Miguel Pina e and Rego, Arménio and Giustiniano, Luca and Clegg, Stewart}, year={2024}, month={Jan}, pages={88–116} }