@article{salazar-altamirano_martínez-arvizu_galván-vela_ravina-ripoll_hernández-arteaga_sánchez_2025,  title={AI AS A FACILITATOR OF CREATIVITY AND WELLBEING IN BUSINESS STUDENTS: A MULTIGROUP APPROACH BETWEEN PUBLIC AND PRIVATE UNIVERSITIES},  volume={30},  ISSN={1518-2924},  url={https://doi.org/10.5007/1518-2924.2025.e103485},  DOI={10.5007/1518-2924.2025.e103485},  journal={Encontros Bibli},  publisher={Universidade Federal de Santa Catarina},  author={Salazar-Altamirano, Mario Alberto and Martínez-Arvizu, Orlando Josué and Galván-Vela, Esthela and Ravina-Ripoll, Rafael and Hernández-Arteaga, Lorena Gabriela and Sánchez, David Gómez},  year={2025},  pages={e103485} }